Fire Sprinkler System Sales Specialist

Classic Fire + Life Safety Inc.; London; On-site; CAD 60,000 - 85,000; Full time

Job summary

Classic Fire + Life Safety Inc. in Ontario is seeking a Fire Sprinkler Systems Sales Specialist to expand our commercial client base, focusing on deficiencies, repairs, expansions and upgrades. You will generate leads, qualify prospects, prepare quotes, and steer opportunities through our sales process.

Travel up to 50% within Southwestern Ontario is required. Join a team that values customer-focused solutions and strong product knowledge across suppliers, with collaboration with Operations for

Qualifications

• 2–3 years proven sales experience.
• Technical expertise in sprinkler design, installation and service.
• Knowledge of fire and building codes (OFC, OBC, NFPA).
• Experience with a CRM.
• Strong communication and negotiation skills.
• Willing to travel up to 50% in Southwestern Ontario.
• Computer literacy.

Responsibilities

• Qualify prospects and schedule sales calls.
• Prepare quotes for sprinkler system services.
• Monitor bid and tender opportunities.
• Manage customer accounts and service requirements.
• Collaborate with Operations to fulfill opportunities.
• Pass leads to related departments as needed.

Skills

Sales experience

Sprinkler knowledge

Fire codes

CRM experience

Negotiation

Interpersonal skills

Travel 50%

Tech literacy

Job description

Company Description

Thank you so much for considering our company in your career search! Classic Fire + Life Safety is a leader in the fire protection and life safety industry because of our talented, knowledgeable, and motivated staff. We know that it is our people who make the difference, and we are looking to grow our team of passionate professionals. Interested in joining us?

Our goal is to partner with our customers, to ensure their buildings, and the people in them are safe, from new building construction activities, modernization activities, and demand for system upgrades, through to preventative maintenance and service.

Why join the Classic team?

• CFLS is a caring company who values our staff.
• CFLS is local and is part of the community.
• CFLS is a full-service fire protection contractor.
• A great working environment with opportunities for career advancement.
• Comprehensive Group benefits.
• Educational assistance program.
• Employee referral bonus program.
• Social events: Building camaraderie and fostering a sense of community is essential.

Job Description

The Fire Sprinkler Systems Sales Specialist supports our existing customers and attracts new commercial clients. In this role you will focus your efforts on Sprinkler system deficiencies, repairs, expansions and upgrades. You are expected to reach out to prospective customers and generate new sales opportunities. The successful candidate will increase income and revenue by generating leads, qualifying prospects and managing sales opportunities of fire protection products and services.

Tasks & Responsibilities

• Establish contact with prospects and qualify potential customer by scheduling sales calls, following up on leads to provide quotes.
• Handle sales opportunities related to small contract repairs, complex deficiencies and upfit opportunities of sprinkler systems and equipment (Fire Pumps, Backflows, Compressors, etc.).
• Monitor bid and tender websites for sprinkler system upfit opportunities.
• Manage assigned customer accounts to ensure that we are looking after all their fire protection service work requirements.
• Prepare customer quotes in a timely and professional manner.
• Provide solutions for customers that meet their unique needs.
• Develop relationships and solid product knowledge for all our suppliers.
• Work closely with our Operations team to ensure that all opportunities are handled seamlessly for the customer.
• Follow-up with leads generated from other departments.
• Pass leads to Security, Fire Alarm, and Service departments as required.
• Complete required paperwork for new customers and new jobs in accordance with company policy
• Update client information in the company contact database as required.
• Develop and maintain a thorough knowledge of CFLS's services and pricing structure.
• Provide regular communication with the Service Sales and Operations Manager

Qualifications:

• 2-3 years of Proven sales experience
• Technical expertise on design, installation and service of sprinkler systems
• Knowledge of fire codes, building codes and fire protection standards (OFC, OBC, NFPA, etc.)
• Experience working with a CRM.
• Familiarity with different sales techniques and pipeline management
• Computer use competency.
• Strong communication, negotiation and interpersonal skills
• Self-motivated and driven.
• General Knowledge of Fire Alarm, Fire Extinguishers, Emergency Lights, Kitchen & Special Suppression an asset
• Willing to travel up to 50% of the time within Southwestern Ontario

We thank all applicants who apply, but only those candidates who meet the above qualifications will be contacted for an interview.

Salary placement within the stated range is determined by evaluating the candidate’s relevant experience, skills, and qualifications, along with internal equity and prevailing market conditions. These factors are applied consistently to support transparent and equitable compensation practices in Ontario.

No part of our hiring process uses AI or automated screening technology, all candidate reviews and applications are evaluated manually and hiring decisions are completed by human staff, to ensure a fair and transparent assessment.

Classic Fire + Life Safety is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. We are also committed to meeting the needs of persons with disabilities in a timely manner and will do so by preventing and removing barriers to accessibility and meeting accessibility requirements under the Accessibility for Ontarians with Disabilities Act. If you have any accommodation needs in accordance with Accessibility for Ontarians with Disabilities Act or Ontario Human Rights Code or would like to provide us with your feedback, questions, or concerns, please contact our Human Resources department at [e-mail]