Financial Planner

Valley First; Armstrong; On-site; CAD 77,000 - 94,000; Full time

Benefits offered by this job

Performance bonus

Job summary

Tru Cooperative Bank is seeking a Financial Planner to support Armstrong and Enderby branches. You will manage a high-value member base, offering comprehensive investment and financial planning advice, including deposits, lending, and retirement planning.

You will work closely with retail teams and Wealth Planning Specialists to deliver tailored, ongoing service. The role emphasizes building relationships, meeting sales targets, and providing exceptional financial guidance across multiple

Qualifications

• Diploma or degree required; Bachelor's preferred.
• Mutual funds license required.
• PFP designation required; CFP designation asset.
• 5 years’ experience in financial planning/investment sales with targets.
• 2 years’ experience with retail lending.
• Strong knowledge of investment industry and planning principles.

Responsibilities

• Provide comprehensive investment and financial planning advice to high-value members.
• Manage a portfolio across Armstrong & Enderby branches, targeting asset retention and growth.
• Collaborate with Wealth Planning Specialists and retail teams to deliver ongoing service.

Skills

Sales skills

Relationship building

Networking

Active listening

Negotiation

Education

Diploma (2 yrs)

Bachelor's degree preferred

Mutual funds license

PFP designation

Tools

Microsoft Office

Planning software

Job description

Job Description

We are currently seeking a Financial Planner to join our team, supporting branches in Armstrong & Enderby. The Financial Planner is responsible for working with and managing a book of high value members in assigned, multiple branch locations, by offering a full range of investment and financial planning advice including deposit and lending services. This role meets regularly with assigned members to ensure retention of assets and assist with retirement and/or financial plans. The Financial Planner works in close collaboration with retail branch team members and Wealth Planning Specialists to ensure members are receiving the necessary advice and ongoing service.

Job Description

We are currently seeking a Financial Planner to join our team, supporting branches in Armstrong & Enderby. The Financial Planner is responsible for working with and managing a book of high value members in assigned, multiple branch locations, by offering a full range of investment and financial planning advice including deposit and lending services. This role meets regularly with assigned members to ensure retention of assets and assist with retirement and/or financial plans. The Financial Planner works in close collaboration with retail branch team members and Wealth Planning Specialists to ensure members are receiving the necessary advice and ongoing service.

Here’s what would be included as a part of your typical day

• Financial Planning and Advice: Skilled in the wealth discovery process, identifies wealth and financial planning needs and is engaged with both existing and new or potential members to deepen relationships and bring credibility to Tru Cooperative Bank’s (Tru) wealth offering across a territory of assigned branches. Utilizes financial planning tools to develop plans and recommendations to meet the members investing/financial planning goals; meets investment sales targets through advisory sales and financial planning; analyzes and identifies member needs through interview process; identifies member goals and risk tolerance; develops recommendation based on gaps determined; and collaborates with Wealth Planning Specialists to ensure members are receiving comprehensive financial planning. Processes a full range of complex member transactions including, but not limited to: MFDA products, retail mortgages, personal and RRSP loans, opening personal or business accounts, debit/credit cards, LOC/overdraft protection, and related insurance products. Utilizes the Day in the Life as a guideline to prioritize and manage schedules - to align efforts in reaching goals while offering a remarkable, consistent member experience across Tru.
• Portfolio Management: Manages and grows an assigned four quadrant portfolio of high value members (generally between $250-$500K in investible assets); develops methods and process to ensure members within portfolio are contacted on a regular basis; ensures portfolio reflects the life stage and risk tolerance of the member; makes recommendations on adjustments to portfolio, as required; and drives asset consolidation among members by helping members to implement the recommended financial plan within the credit union.
• Business Development: Develops and executes an annual business development plan that includes techniques and methods to be utilized for securing new member accounts or existing member new (external) wealth business; builds collaborative working relationships and teamwork with branch staff to identify current and potential members with investment and financial planning needs; gains introductions to members and identifies their current portfolio and investment needs; identifies and assists in developing opportunities for retail banking products and services with CU branch partners; and develops an internal and external referral network through community events, on-line social media and other networking activities.

Required Skills, Experience & Qualifications

• College, Trade or Tech School Diploma (2 years) required; Bachelors degree preferred
• Mutual funds license required
• PFP designation required at minimum; CFP designation considered an asset
• 5 years’ experience in financial planning/investment sales with the proven ability to consistently meet or exceed targets required
• 2 years’ experience with retail lending required
• Expert knowledge of the investment industry, products, and the principles of investment advice/financial planning required
• “Four quadrant” member transaction experience preferred
• Proven track record of exceptional sales results preferred
• Retail banking experience preferred
• Superior sales abilities including active listening, identifying business opportunities, influencing & negotiating, asking for the business
• Proven relationship building, networking, and client acquisition skills
• Proven track record achieving or exceeding sales targets in retail lending and investment products and service
• Proven strong communication skills with ability to communicate both verbally and in writing or through presentations with a wide variety of people
• Proficient with computer software programs, e.g. Microsoft Office
• Demonstrated financial planning skills
• Proficient with planning software
• Displays an understanding of risk and risk ownership by being able to demonstrate adherence to policies and procedures.

Our Compensation Has 2 Parts

• Base Salary - $85,000 per year
• Performance Bonus - Additional variable compensation aligned to your results

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