Field Sales Manager

Red Bull; Montreal; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading beverage company in Montreal seeks a Field Sales Manager to lead and motivate a team of Sales Activators. The successful candidate will drive sales initiatives, work collaboratively with account managers, and ensure excellence in trade execution. Requires 3+ years of sales experience in the Consumer Goods industry, fluency in French and English, and strong leadership skills.

Qualifications

• 3+ years outstanding sales experience in the Consumer Goods industry.
• Experience leading and motivating distribution partners.
• Proven ability to develop successful sales and trade marketing strategies.

Responsibilities

• Lead and coach a team of Sales Activators.
• Drive key sales initiatives and monitor KPIs.
• Collaborate with multiple teams to achieve sales targets.

Skills

Fluent in French and English

Outstanding sales experience

Strong communicator and motivator

Excellent negotiator and influencer

Able to work independently

Education

Bachelor’s Degree

Tools

Windows

Word

PowerPoint

Excel

Job description

Overview

The Field Sales Manager's main priority is to lead, coach, motivate and hold accountable the team of Sales Activators which have the core responsibility to drive excellence in trade execution throughout their market.

The core functions of this role will be to lead a team which accelerates the Reach (New Stores), Winning vs Competition (WVC) and Perfect Store (PSA) through execution of driving points of placement, assortment, long and short-term sales drivers. The Field Sales Manager will work in partnership with National Account managers, distribution partner managers, trade, operations and distribution teams with the ultimate goal to lead a team that will achieve sales targets, improve audit scores and win in the market.

Additional Key responsibilities include: Communicating strategic priorities; driving and managing key Red Bull initiatives; ensuring implementation of merchandising standards; tracking and measuring KPI execution; monitoring sales/POS progress against business plans; and coaching both direct reports and the a Distribution Partner Manager to produce execution excellence.

DRIVE REACH

Leverage data and insights to build plan to attack Reach opportunity, by channel. Set approach, targets, programming, track and monitor results. Train, develop, and implement standard sales process. Ensure targets are being achieved, and progress is regularly measured and discussed with line manager. Attack convenience channel, expand VIP universe and accelerate B program. Build and align district plan, approach, and hole team and self accountable for new store results.

BE #1 IN STORE

Lead a team with the expectation that Red Bull will Look Like #1 in every store, every day. Leverage National Accounts team to accelerate # of points of placement in A, B accounts Establish, align, and build framework to accelerate Long term sales drivers in district. Understand WVC and PSA strengths and weakness, build plan to uplevel district performance. Constantly evaluate routing for optimization and efficiencies – example being time and resource splits between Impulse, Retail and Emerging (Reach) accounts. Lead, motivate, coach and build a team where Looking like #1 in store is the expectation.

CYCLE PLAN MANAGEMENT

Analyze monthly cycle plan document, present and prioritize key initiatives with your team. Present monthly prioritization schedule to team. Build KPI’s, track monitor and hold teams accountable for delivery and execution. Work with Trade Marketing, Initiative Manager and Operations for Trade Tool development and rollout.

TEAM AND CROSS FUNCTIONAL MANAGEMENT

Alignment of planning and execution strategy with National Fields Sales teams, monthly. Alignment with Marketing to understand Brand guidelines, tools and opportunity. Alignment with Ops and Trade Marketing for Tool build and delivery. Alignment with RBCD and 3rd Party DP to efficiently attack market opportunity. Present to Sales Leadership Team quarterly, displaying innovative thinking and performance results.

LEADERSHIP, COACHING AND DEVELOPMENT

Delivers Internal training, tools and secures resources for the Field Sales team. Provides and implements training tools to team (PITCHER/ POWER SELLING). Collaborates with local teams for annual training and development plan. Leverage RBNA team for available tools, trainers and resourcing. Responsible for delivery of Perfect Store audits through external vendor partnership.

Your areas of knowledge and expertise that matter most for this role:

• Fluent in French and English.
• Outstanding sales experience and track record in Consumer Goods industry (Bev. Preferred) , +3 years. Distributor and Supplier experience preferred.
• Ability to lead, manage and motivate distribution partners with experience, +3 years.
• Strong communicator and motivator.
• Excellent negotiator and influencer.
• Clear and proven ability to develop and implement successful sales and trade marketing strategies.
• Strong knowledge of consumer marketing principles.
• Excellent communication skills, including presentation and training ability.
• Able to work independently with responsibility, and be organized.
• Experience with basic administrative programs, Windows, Word, PowerPoint, Excel.
• University – Bachelor’s Degree preferred.
• Driver’s License.

Red Bull Canada is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.