Field Sales Manager

ALTG; Dorval; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Employee Stock Purchase Plan

Company Pension Plan

Paid time off

Long term Disability insurance

Life insurance

Extended health care

Dental and Vision care

Employee assistance program

Job summary

Alta Equipment Group in Dorval, QC seeks a Field Sales Manager to lead a team of field sales representatives, develop regional strategies, and drive customer relationships. You will coach the team, monitor performance, and ensure successful execution of sales plans in the field.

The role requires strong leadership, a track record in sales, CRM proficiency, and willingness to travel to meet client needs and achieve targets.

Qualifications

• Bachelor’s degree or higher preferred.
• Minimum 5 years in a supervisory or leadership role.
• Strong knowledge of sales principles and practices.
• Excellent leadership, coaching, and motivational skills.
• Exceptional communication and interpersonal abilities.
• Proficient in using CRM software and sales tools.
• Ability to analyze data and make data-driven decisions.
• Willingness to travel as needed.

Responsibilities

• Supervise and guide a team of field sales representatives.
• Set clear sales targets and performance expectations for the team.
• Conduct regular one-on-one meetings and quarterly performance reviews.
• Provide training, coaching, and development opportunities to team members.
• Develop and implement effective sales strategies to achieve regional goals.
• Analyze market trends and adjust strategies as needed.
• Monitor and report on sales campaigns and promotions.
• Establish and maintain strong relationships with key clients.
• Address customer inquiries and negotiate/close deals.
• Present reports on sales performance, market conditions, and team activities.
• Track and analyze sales metrics to ensure targets are met.

Skills

Leadership

Sales

CRM software

Data analysis

Communication

Negotiation

Travel

Time management

Strategic thinking

Problem-solving

Education

Bachelor’s degree

Tools

CRM software

Job description

Posted Wednesday, July 29, 2026 at 4:00 a.m.

Come work for the largest equipment dealer in North America! Are you a hardworking individual that thrives in a fast-paced environment and looking to take your career to the next level? If so, then come join our award-winning team! We provide our employees with the following tools and resources to be successful:

• Employee Stock Purchase Plan
• Company Pension Plan
• Paid time off
• Long term Disability insurance
• Life insurance
• Extended health care
• Dental and Vision care
• Employee assistance program

Alta Material Handling is seeking a Field Sales Manager for our Dorval, QC branch. The Field Sales Manager is responsible for leading and managing a team of field sales representatives to achieve sales targets and expand our market presence. This role involves coaching, mentoring, and supporting the sales team, developing sales strategies, and ensuring effective execution of sales plans in the field.

Team Leadership and Management

• Supervise and guide a team of field sales representatives.
• Set clear sales targets and performance expectations for the team.
• Conduct regular one-on-one meetings and quarterly performance reviews.
• Provide training, coaching, and development opportunities to team members.

Sales Strategy and Development

• Develop and implement effective sales strategies to achieve regional sales goals.
• Analyze market trends and adjust strategies as needed.
• Monitor and report on the performance of sales campaigns and promotions.

Customer Relationship Management

• Establish and maintain strong relationships with key clients and potential customers.
• Address customer inquiries, concerns, and issues in a timely and professional manner.
• Assist team members in negotiating and closing deals.

Reporting and Analysis

• Present regular reports on sales performance, market conditions, and team activities.
• Use data and analytics to assess performance and identify areas for improvement.
• Track and analyze sales metrics to ensure targets are met.

Administrative Duties

• Manage sales team schedules, territories, and budgets input.
• Oversee the accurate completion of sales documentation and reports.
• Ensure compliance with company policies, procedures, and legal regulations.
• Work closely with other departments (e.g., Preowned, Rentals, Service, Parts and Marketing) to align sales strategies with overall company objectives.
• Share insights and feedback from the field to support sales trends and market condition

Qualifications

• Bachelor’s degree in business, Marketing, or a related field (preferred).
• Proven experience in a sales role, with at least 5 years in a supervisory or leadership position.
• Strong knowledge of sales principles and practices.
• Excellent leadership, coaching, and motivational skills.
• Exceptional communication and interpersonal abilities.
• Proficient in using CRM software and other sales tools.
• Ability to analyze data and make data-driven decisions.
• Willingness to travel as needed.
• Leadership and team management
• Time management and organizational skills
• Strategic thinking and problem-solving
• Negotiation and sales skills
• Customer-focused approach
• Data analysis and reporting

Working Conditions and Company Expectations

• Regular travel to meet with clients and manage team members in the field.
• Manage assign accounts of preferred customers
• Flexible working hours may be required to meet sales goals and client needs.
• Office-based tasks may include administrative duties and meetings.

Culture is Job #1

Alta Equipment Group prides itself in the 3 P’s of business: People, Process and Product. By investing in the best people and creating a “one team” approach, Alta Equipment Group earns customers for life.

If you have a passion for excellence and are ready to make a difference within our organization, we’re ready for you. Whether it’s selling the world’s-best big iron, rolling up your sleeves and servicing our industry-leading construction and material handling product brands or being a difference maker behind the scenes, we can use your skillset.

At Alta Equipment Group, we believe in mutual respect and are committed to diversity while inspiring our employees to reach their maximum potential. Voted a “Top Work Place USA”, our employees across North America are committed to excellence. It’s the Alta way.

What we look for

At Alta Equipment Company, we are looking for candidates who are a cultural fit with our organization and understand that every task and job goes toward fostering customers for life. Along with that, a great attitude that embraces mutual respect and delivering a consistent high energy level that exudes a passion for excellence. Also, we are searching for a skill set that has a high aptitude for the position with a continual focus on investing in one’s profession through additional training and learning

Alta Equipment Group is an equal opportunity employer. This means we do not discriminate on account of age, race, religion, color, sex, national origin, ancestry, citizenship, height, weight, marital status, familial status, disability, genetic information, military status, veteran status, misdemeanor arrest record, or membership in any other classification protected under applicable law.