Field Marketing Specialist

Wolverine Worldwide; Toronto; Remote; CAD 48,000 - 62,000; Full time

Benefits offered by this job

Equal opportunity employer

Diverse and inclusive corporate culture

Job summary

A leading outdoor and running brand seeks a Field Marketing Specialist based in Toronto, Ontario. This role is focused on community events and brand engagement through coordination with retail partners and influencers. The ideal candidate is energetic, self-motivated, and passionate about the outdoors, with strong communication and organizational skills. Responsibilities include planning events, managing budgets, and building retailer relationships to elevate brand presence across Canada. Up to 30% travel is required, with flexible scheduling for events and promotions.

Qualifications

• 1+ years of Marketing or Sales experience strongly preferred.
• Experience in retail within the running and/or outdoor industry.
• Strong attention to detail and ability to meet strict deadlines.
• Must be enthusiastic, energetic, and have a passion for the industry with a personal connection to running or the outdoors.
• Must be ambitious, organized, and have strong time management skills.
• Strong leadership, initiative, and communication skills.
• Must be outgoing and personable to handle daily interactions with peers, accounts, and consumers.

Responsibilities

• Planning and executing consumer relevant events aligned with global brand platform.
• Maintaining monthly travel and product seeding budgets.
• Building strong relationships with influencers and retail partners.
• Improve retail partnerships through staff education and engaging programs.
• Plan and execute consumer events aligned with the global brand platform and launches.
• Communicate with Sales and Marketing through monthly reports.
• Create in-store environments per global merchandising guidelines and secure optimal POS placement.

Skills

Strong communication skills

Organizational skills

Relationship building

Problem-solving skills

Leadership

Time management

Enthusiasm for running/outdoors

Analytical thinking

Education

Bachelor's degree or equivalent experience

Tools

MS Office (Word, Excel, PowerPoint, Outlook)

Microsoft Teams

Social Media

Job description

At Merrell, we believe everyone deserves to experience the simple power of being outside. From mountain trails to parks and playgrounds, we all belong in the outdoors. No matter our shape, our size, or our race. We're proud to make durable and versatile products that help get more of us outside together.

Since 1898, Saucony has rightfully taken its place as one of the world's leading running companies. Built on a legacy of performance, Saucony continues to offer best-in-class running shoes, running apparel, and timeless retro footwear that has helped shape who we are today. The next great innovation has always been right at our fingertips — from speed shoes to trail running shoes and walking shoes to casual classics.

This individual is responsible for ideating, planning, executing, and reporting on community events, retail staff education, and growing brand love for Merrell and Saucony.

Reporting to the Marketing Manager, the ideal Field Marketing Specialist will be an energetic and self-motivated individual with strong communication, organizational, relationship building, and problem-solving skills. This candidate should have a strong passion for the running and outdoor industries. The Field Marketing Specialist will work closely with the Canadian and global brand marketing teams to bring the brand voice to life on the ground and facilitate a two-way conversation with consumers 365 days a year.

Additionally, this individual will partner with key retailers to drive sell-through with tactical execution, training, and in store merchandising and represent the brand during major marketing and product activations. Though this is a remote role, the ideal candidate is located in the Greater Toronto Area.

Primary Duties:

• Responsible for taking global marketing platform and finding ways to bring it to life at the local level (social, events, in-store, and with retail partners)
• Responsible for identifying, briefing, and building strong relationships with influencers, ambassadors, and athletes across Canada on behalf of the brand
• Elevate brand presence and brand love to ensure Merrell and Saucony are top-of-mind
• Work to improve retail partnership through positive relationships, staff education, and by building programs that engage staff and consumers alike
• Responsible for planning and executing consumer relevant events that are in line with global brand platform including new launches
• Communicate with Sales and Marketing teams through monthly reports
• Help create ideal in-store environment based on global merchandising guidelines in key accounts. Secure best placement and visibility for point-of-sale assets and ensure in-store assets align with global calendar
• Maintain and track monthly travel and product seeding budgets, submit bi-annual YTD reports
• Plan and manage an efficient travel schedule, including office time and several overnights throughout territory or as needed Performing duties consistent with the Company’s goals and policies Performing other duties as required/assigned by manager

Knowledge, Skills and Abilities Required:

• Bachelor’s degree or equivalent experience
• 1+ years of Marketing or Sales experience strongly preferred
• Experience in retail, especially within the running and/or outdoor industry
• Must be enthusiastic, energetic, and have a passion for the industry with a personal connection to running or the outdoors
• Must be ambitious, organized, and have strong time management skills
• Strong leadership, initiative, and communication skills
• Must be outgoing and personable to handle daily interactions with peers, accounts, and consumers
• Ability to manage diverse needs and expectations of the retailers they service
• Ability and availability to work some nights and weekends (Saturdays and Sundays) due to retail promotions and events is a must
• Must have a valid driver's license in good standing and access to a vehicle
• Excellent written, presentation, and verbal skills along with a strong attention to detail
• Strong analytical and strategic thinking skills
• Ability to meet strict and demanding deadlines
• Strong PC skills, including proficiency in MS Office (Word, Excel, PowerPoint, Outlook), Microsoft Teams, and Social Media

Working Conditions:

Normal office and retail store environments, as well as indoor and outdoor athletic events. Up to 30% travel required across Canada. Must have valid drivers license, access to a vehicle and be able to lift up to 50 lbs.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.