Field Marketing Specialist
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Benefits offered by this job
Job summary
Kinaxis is seeking a Field Marketing Specialist, North America to drive regional programs that build awareness, engage priority accounts and contribute to the pipeline. Hybrid work with Ottawa or Toronto offices and travel within North America.
You will manage multi-channel campaigns, webinars, events and executive programs, coordinating with Sales, BDR, Marketing and external vendors to deliver a coordinated experience for senior stakeholders.
Qualifications
- 2–4 years of B2B marketing experience, ideally in field marketing, demand generation, events or campaigns.
- Experience in technology/SaaS is an asset.
- Strong project management and organizational skills with attention to detail.
Responsibilities
- Execute North America field marketing campaigns and programs aligned with regional Sales and Marketing priorities.
- Coordinate integrated program components including email, digital promotion, landing pages, webinars, executive programs, events, and outreach.
- Support localization and activation of global marketing campaigns for North American audiences and priority accounts.
- Coordinate attendee recruitment with Sales and Business Development for senior stakeholders and priority accounts.
- Help deliver a high-quality Kinaxis experience before, during and after each program.
- Track engagement history and drive follow-up actions to support pipeline.
Skills
Education
Tools
Job description
Are you looking to join an innovative, market-leading company where you can truly elevate your career? At Kinaxis we are serious about culture, we are serious about technology, we are serious about customers, and we are serious about not taking ourselves too seriously. If you are looking to be part of an incredible growth story, then we might just be the place for you!
Hybrid 3 days/ week in our office in Ottawa or Toronto, Canada
The Field Marketing Specialist, North America supports the execution of regionalmarketing programs that build awareness, engage priority accounts, strengthen executive relationships and contribute to pipeline across the North American market. Working as part of the North America Field Marketing team, you will collaborate closely with Field Marketing leadership, Sales, Business Development and teams across Marketing to deliver campaigns, executive programs, events, webinars, strategic account engagement initiatives and other regional activities.
This is a hands-on role for a highly organized and proactive marketer who enjoys bringing programs to life. You will coordinate multiple activities simultaneously, manage program details and timelines, communicate with Sales and internal stakeholders, work with vendors and help ensure every program delivers a strong experience from initial outreach through post-program follow-up.
You will also play an important role in connecting individual programs and interactions into a coordinated experience for priority accounts and senior stakeholders. The ideal candidate brings strong project management skills, attention to detail, a collaborative mindset and a desire to grow their field marketing, executive engagement and demand generation expertise.
Annual cash compensation ranges from $62,250 to $91,300, plus a discretionary company bonus. The final offer within this range will reflect the successful candidate’s skills and experience.
This is an existing job vacancy
- Execute North America field marketing campaigns and programs aligned with regional Sales and Marketing priorities.
- Coordinate integrated program components including email, digital promotion, landing pages, webinars, executive programs, events, targeted outreach and follow-up.
- Support the localization and activation of global marketing campaigns for North American audiences and priority accounts.
- Work with internal Marketing teams to coordinate content, creative assets, messaging and campaign deliverables.
- Maintain campaign calendars, project plans, timelines and status updates across multiple concurrent initiatives.
- Help ensure regional programs are delivered consistently, accurately and on schedule.
- Coordinate virtual and in-person North America programs including executive roundtables, dinners, workshops, webinars, regional events, peer exchanges and industry conferences.
- Manage event logistics including venues, registration, speakers, vendors, materials, attendee communications and on-site requirements.
- Coordinate attendee recruitment efforts with Sales and Business Development, with particular focus on senior stakeholders and priority accounts.
- Support executive and customer speaker preparation, briefing materials and internal communications.
- Help deliver a high-quality and consistent Kinaxis experience before, during and after each program.
- Coordinate post-program follow-up activities to help convert engagement into meaningful Sales conversations and continued relationship development.
- Support Kinaxis executives and subject-matter experts participating in customer and prospect engagement programs.
- Work closely with Account Executives and Business Development to support regional marketing programs and priority-account engagement.
- Provide Sales teams with program information, invitations, promotional assets, attendee updates and follow-up materials.
- Support strategic account and executive engagement programs for priority accounts.
- Coordinate targeted outreach and personalized engagement activities for senior stakeholders and key buying groups.
- Help connect customer, executive, partner and industry touchpoints into a coordinated engagement experience.
- Maintain clear communication with Sales regarding upcoming programs, registration progress, stakeholder engagement and follow-up actions.
- Help track engagement history and upcoming opportunities so Field Marketing and Sales can coordinate next-best actions.
- Support account and opportunity acceleration activities tied to key regional programs.
- Coordinate email and landing-page requirements with appropriate Marketing teams.
- Maintain registration lists, invitation lists, campaign documentation and program records.
- Coordinate purchase orders, invoices and vendor documentation and help track regional marketing budgets.
- Work directly with agencies, venues and other vendors to manage program deliverables and deadlines.
- Ensure marketing activities follow Kinaxis brand, data management and operational processes.
- Maintain organized program files, timelines, assets and documentation.
- Support the creation and maintenance of regional program calendars and Sales communications.
- Track program registration, attendance, engagement, leads and follow-up.
- Support reporting on regional campaign, executive program and event performance.
- Ensure campaign and program data is entered and maintained accurately across relevant systems.
- Help monitor Sales follow-up and engagement progression following regional programs.
- Compile results and insights that help the Field Marketing team evaluate performance and improve future programs.
- Help identify which programs and interactions are driving meaningful engagement within priority accounts.
- Identify execution improvements and share recommendations based on program experience and results.
- Collaborate with colleagues across Field Marketing, Demand Generation, Digital, Content, Product Marketing, Customer Marketing, Communications and Partner Marketing.
- Support customer and partner participation in regional programs where appropriate.
- Build strong working relationships with North America Sales and Business Development teams.
- Coordinate across teams to ensure executive, customer and prospect experiences feel connected rather than operating as isolated activities.
- Participate actively in regional planning meetings, campaign discussions and program reviews.
- Bring new ideas and recommendations that help improve execution, engagement and the overall audience experience.
- 2–4 years of B2B marketing experience, ideally in field marketing, demand generation, events, campaign marketing, executive programs or a related area.
- Experience working in technology, SaaS or another complex B2B environment is an asset.
- Experience supporting marketing campaigns, webinars, events, executive programs or integrated demand generation initiatives.
- Strong project management and organizational skills with exceptional attention to detail.
- Ability to manage multiple projects, deadlines and stakeholders simultaneously.
- Strong written and verbal communication skills.
- Collaborative approach and comfort working closely with Sales and cross-functional Marketing teams.
- Resourceful, proactive and comfortable taking ownership of program details and solving problems.
- Interest in learning how marketing contributes to pipeline, strategic-account engagement and executive relationship development.
- Comfortable interacting with senior internal and external stakeholders.
- Experience with CRM, marketing automation, webinar or event platforms is an asset; Salesforce and Marketo experience are beneficial.
- Strong proficiency with Microsoft Office and collaboration/project management tools.
- Bachelor’s degree in Marketing, Business, Communications or a related discipline, or equivalent professional experience.
- Ability to travel within North America as required for regional programs and events.
Success in this role means becoming a dependable execution partner for the North America Field Marketing and Sales teams and consistently delivering programs that are organized, engaging and measurable.
You will help ensure that:
- Campaigns and programs launch accurately and on schedule.
- Executive and customer experiences are executed to a high standard.
- Priority accounts receive relevant and coordinated engagement across multiple touchpoints.
- Sales teams have the information and tools they need to engage key stakeholders.
- Program and engagement data is accurate and actionable.
- Leads and attendees receive timely and appropriate follow-up.
- Regional marketing activities contribute to account engagement, executive relationships and pipeline.
- Processes become more efficient and scalable over time.
This role provides an excellent opportunity to develop broad expertise across field marketing, demand generation, strategic account engagement, executive programs and Sales alignment while working directly on programs that contribute to Kinaxis’ growth.
#EntryLevel, #Associate, #Intermediate, #LI-CS1
Our platform directly helps companies power the world’s supply chains. We see the results of what we do out in the world every day, when we see store shelves stocked, when medications are available for our loved ones, and so much more.
Companies across industries trust us to help them take control of their integrated business planning and digital supply chain. Some of our customers include Lockheed Martin, Unilever, P&G, ExxonMobil, Cisco and more.
Our Diversity, Equity, and Inclusion Committee weighs in on hiring practices, talent assessment training materials, and mandatory training on unconscious bias and inclusion fundamentals. Sustainability is key to what we do and we’re committed to a long-term net-zero operations strategy. We are involved in our communities and support causes where we can make the most impact.
People matter at Kinaxis and here are some of the perks and benefits we offer, which may vary by location and employee:
- Flexible vacation and Kinaxis Days (company-wide days off)
- Flexible work options
- Physical and mental well-being programs
- Regularly scheduled virtual fitness classes
- Mentorship programs, training, and career development
- Recognition programs and referral rewards
- Hackathons
For more information, visit the Kinaxis website at www.kinaxis.com or the company’s blog at http://blog.kinaxis.com.
Kinaxis welcomes candidates to apply to our inclusive community. We provide accommodations upon request to ensure fairness and accessibility throughout our recruitment process for all candidates, including those with specific needs or disabilities. If you require an accommodation, please reach out to us at recruitmentprograms@kinaxis.com. This contact information is for accessibility requests only and cannot be used to inquire about the status of applications.
Kinaxis is committed to ensuring a fair and transparent recruitment process. We use artificial intelligence (AI) tools in the initial step of the recruitment process to compare submitted resumes against the job description to identify candidates whose education, experience, and skills most closely match the requirements of the role. After the initial screening, all subsequent decisions regarding your application, including final selection, are made by our human recruitment team. AI does not make any final hiring decisions.
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