Field Marketing Manager, Canada

Streamlabs Charity; Toronto; Hybrid; CAD 100,000 - 130,000; Full time

Benefits offered by this job

Medical Coverage

Dental Coverage

Vision Coverage

Traditional and Roth 401(k) Plans

Employee Share Purchase Plan (ESPP)

Job summary

Logitech for Business in Canada seeks a Field Marketing Manager based in the Greater Toronto Metro area to build, execute, and measure integrated field marketing programs that grow revenue. You will localize North America and global campaigns for Canada, support the direct sales team, and collaborate with sales leadership to align programs with territory targets.

You will manage the Canada field marketing budget, track ROI, land campaigns with French-language execution where needed, travel up to

Responsibilities

• Act as the primary marketing point of contact for Canadian sales leadership and account executives.
• Plan, run, and follow up on field events across key Canadian markets, including Logitech-hosted events, executive roundtables, customer briefings, and industry conferences and trade shows.
• Localize North America and global campaigns, content, and messaging for the Canadian market, including French-language versions for Quebec and federal audiences.

Job description

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.**The Team and Role:**Logitech for Business (L4B) is looking for a dynamic **Field Marketing Manager, Canada.** The Field Marketing Manager, based in the Greater Toronto Metro area, is responsible for building, executing, measuring, and continually improving integrated field marketing programs that grow Logitech for Business revenue in Canada. You will be the marketing lead for the Canadian market, turning North America and global campaigns into local programs that create pipeline for our direct sales team.As a key member of the North America Logitech for Business Marketing Team, you will own the Canada field marketing plan. That plan will build on the focus areas set by leadership and address the needs of the Canadian sales team through events, executive engagement, account-based marketing, and localized digital campaigns.You will work side by side with Canadian sales leaders and account executives, aligning programs to their territories, priority accounts, and quarterly targets, and equipping them with the content and tools they need to advance deals.You will present and gain buy-in for a quarterly plan, measure pipeline, return on investment, and other key performance indicators, and keep improving what works. You will also make sure our programs land with Canadian buyers, including French-language execution where the market calls for it.This role requires a collaborative, team player who enjoys working in an entrepreneurial environment. A successful Marketing Manager will seize the opportunity to influence content, programs, and platforms while being equally willing to roll up their sleeves and contribute where necessary. The Marketing Manager must be able to manage multiple projects and move with a sense of urgency while navigating the nuances of a matrixed organization.**Your Contribution:****Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors you'll need for success at Logitech.** In this role you will:* Act as the primary marketing point of contact for Canadian sales leadership and account executives.* Build a quarterly and annual Canada field marketing plan with clear KPIs (sourced and influenced pipeline, return on investment), aligned to sales targets and North America marketing priorities.* Plan, run, and follow up on field events across key Canadian markets, including Logitech-hosted events, executive roundtables, customer briefings, and industry conferences and trade shows.* Localize North America and global campaigns, content, and messaging for the Canadian market, including French-language versions for Quebec and federal audiences, in line with Canadian requirements such as CASL and Quebec's French-language rules.* Partner with sales on account-based marketing for priority accounts and target industries.* Equip the Canadian sales team with localized content, pitch materials, and campaign toolkits they can use with customers.* Work with inside sales and ISA teams so every event and campaign lead is captured in Salesforce and followed up quickly.* Work with the Public Sector marketing team to adapt programs for Canadian federal, provincial, municipal, education, and healthcare customers.* Own the Canada field marketing budget: submit quarterly and ad hoc budget proposals, manage agencies and event vendors, and handle vendor payments and internal finance processes.* Track and report program results, pipeline, and ROI to sales and marketing leadership on a regular cadence (quarterly at a minimum).* Analyze market trends, the competitive landscape, and sales performance in Canada to find growth opportunities and sharpen programs.* Bring your relationships with Canadian agencies, venues, industry associations, and media to Logitech to scale programs and work efficiently.* Act as the voice of the Canadian market inside Logitech, using customer feedback, market data, and sales input to inform product, campaign, and go-to-market decisions.* Act as a subject matter expert within the broader organization regarding the needs, requirements of the Canadian market, and how they provide benefit to Logitech.In addition, this role will have regional responsibility for the following programs.* Utilize market data, customer feedback, and channel inputs to articulate to cross-functional stakeholders the product feature and functionality requirements and the potential revenue impact of meeting those needs.**Key Qualifications:**For consideration, you must bring the following minimum skills and behaviors to our team:* Strong track record of planning, executing, and measuring field events and integrated campaigns that produce pipeline.* Experience partnering closely with direct sales teams, including account-based marketing and pipeline reporting.* Vision to anticipate problems and opportunities and present comprehensive, timely solutions.* Dexterity to manage multiple projects and prioritize the work with the biggest impact on the business.* Confidence to communicate clearly and concisely in the mode that suits the topic and audience (verbal, written, or video), including strong presentation skills.* Unrelenting curiosity to learn, grow, and adapt.* Ability to champion ideas across a matrixed organization, building influence to drive the common goal of growing revenue in Canada.In addition, preferable skills and behaviors include:* Functional fluency in CRM tools (e.g. Salesforce), marketing automation platforms, and related tools (such as Adobe Creative Suite and Google Workspace).* Understanding of the B2B technology landscape, including industry trends, technology solutions, and IT decision-maker buyer personas.* Experience marketing to the Canadian public sector or MASH (municipal, academic, schools, hospitals) organizations.* An existing network of Canadian agencies, event partners, and industry associations.* Strong copywriting and design skills to improve speed of execution.Education:BA/BS or equivalent industry experience.**Location:****At Logitech, we empower global collaboration by providing a flexible hybrid work model.** Depending on the role and team needs, this may include working remotely, on-site, or a blend of both. If relocation is required for this position, we will communicate the expected timeline and support offered.**This is a full-time hybrid role and we are open to candidates in the Greater Toronto Metro Area or those open to relocation.** The successful candidate is expected to be in the office a minimum of two/three days a week.**Travel:****This role requires approximately up to 35% travel** within Canada, and occasionally to the US for internal meetings & team events, industry conferences (as required/needed), and on-site events.**Compensation:**This position offers an annual salary of typically between $ 100K and $ 130K depending on location and experience.**#LI-CT**1Logitech offers benefits such as Medical Coverage, Dental Coverage, Vision Coverage, Traditional and Roth 401(k) Plans, Flexible Spending Accounts, Employee Share Purchase Plan (ESPP), Basic and Additional Life Insurance, Disability Coverage, Adoption and Surrogacy Assistance, Tuition Reimbursement Plans, Commuter Benefits, Paid Time Off, Paid Holidays, Bereavement Leave, and Paid Parental Leave.Logitech also offers Wellness Programs, Health Savings Account Plans, access to Expert Medical Opinions, Identity Theft Protection, Breast Milk Delivery to Nursing Mothers on Business Travel, access to a Group Legal Plan, Donations Matching Programs, Employee Product Discounts, and access to Auto, Home, and Pet Insurance.We offer comprehensive and competitive benefits packages and working environments that are designed