Field Marketing Manager, Canada

113 LCI - Logitech Canada Inc.; Toronto; Hybrid; CAD 100,000 - 130,000; Full time

Benefits offered by this job

Medical Coverage

Dental Coverage

Vision Coverage

Job summary

Logitech Canada Inc. is seeking a dynamic Field Marketing Manager, Canada, based in the Greater Toronto Area. You will lead the Canada field marketing plan, translating North America campaigns into local programs that generate pipeline for the direct sales team.

You will collaborate with Canadian sales leaders, manage events, localization, and content for Canada, including French-language efforts, and own the Canada field marketing budget while reporting ROI and KPIs.

Qualifications

• Proven track record planning, executing and measuring field events and integrated campaigns.
• Experience partnering with direct sales teams including ABM and pipeline reporting.
• Ability to manage multiple projects and deliver timely, data-driven solutions.
• Strong written and oral communication with senior stakeholders.

Responsibilities

• Act as primary marketing contact for Canadian sales leadership and account executives.
• Build quarterly/annual Canada field marketing plan with clear KPIs and ROI.
• Plan and execute field events across key Canadian markets including executive roundtables.
• Localize North America/global campaigns for Canada, including French-language versions.
• Equip sales with localized content and campaign toolkits.
• Track and report program results, pipeline and ROI to leadership.

Skills

Field marketing

Campaign planning

Event management

ABM

Sales alignment

Budget management

Communication

Presentation

Education

BA/BS or equivalent industry experience

Tools

Salesforce

Marketing automation

Adobe Creative Suite

Google Workspace

Job description

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

The Team and Role: Logitech for Business (L4B) is looking for a dynamic Field Marketing Manager, Canada. The Field Marketing Manager, based in the Greater Toronto Metro area, is responsible for building, executing, measuring, and continually improving integrated field marketing programs that grow Logitech for Business revenue in Canada. You will be the marketing lead for the Canadian market, turning North America and global campaigns into local programs that create pipeline for our direct sales team. As a key member of the North America Logitech for Business Marketing Team, you will own the Canada field marketing plan. That plan will build on the focus areas set by leadership and address the needs of the Canadian sales team through events, executive engagement, account-based marketing, and localized digital campaigns. You will work side by side with Canadian sales leaders and account executives, aligning programs to their territories, priority accounts, and quarterly targets, and equipping them with the content and tools they need to advance deals. You will present and gain buy-in for a quarterly plan, measure pipeline, return on investment, and other key performance indicators, and keep improving what works. You will also make sure our programs land with Canadian buyers, including French-language execution where the market calls for it. This role requires a collaborative, team player who enjoys working in an entrepreneurial environment. A successful Marketing Manager will seize the opportunity to influence content, programs, and platforms while being equally willing to roll up their sleeves and contribute where necessary. The Marketing Manager must be able to manage multiple projects and move with a sense of urgency while navigating the nuances of a matrixed organization.

Your Contribution: Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors you’ll need for success at Logitech. In this role you will:

Key Responsibilities

• Act as the primary marketing point of contact for Canadian sales leadership and account executives.
• Build a quarterly and annual Canada field marketing plan with clear KPIs (sourced and influenced pipeline, return on investment), aligned to sales targets and North America marketing priorities.
• Plan, run, and follow up on field events across key Canadian markets, including Logitech-hosted events, executive roundtables, customer briefings, and industry conferences and trade shows.
• Localize North America and global campaigns, content, and messaging for the Canadian market, including French-language versions for Quebec and federal audiences, in line with Canadian requirements such as CASL and Quebec’s French-language rules.
• Partner with sales on account-based marketing for priority accounts and target industries.
• Equip the Canadian sales team with localized content, pitch materials, and campaign toolkits they can use with customers.
• Work with inside sales and ISA teams so every event and campaign lead is captured in Salesforce and followed up quickly.
• Work with the Public Sector marketing team to adapt programs for Canadian federal, provincial, municipal, education, and healthcare customers.
• Own the Canada field marketing budget: submit quarterly and ad hoc budget proposals, manage agencies and event vendors, and handle vendor payments and internal finance processes.
• Track and report program results, pipeline, and ROI to sales and marketing leadership on a regular cadence (quarterly at a minimum).
• Analyze market trends, the competitive landscape, and sales performance in Canada to find growth opportunities and sharpen programs.
• Bring your relationships with Canadian agencies, venues, industry associations, and media to Logitech to scale programs and work efficiently.
• Act as the voice of the Canadian market inside Logitech, using customer feedback, market data, and sales input to inform product, campaign, and go-to-market decisions.
• Act as a subject matter expert within the broader organization regarding the needs, requirements of the Canadian market, and how they provide benefit to Logitech.
• In addition, this role will have regional responsibility for the following programs.
• Utilize market data, customer feedback, and channel inputs to articulate to cross-functional stakeholders the product feature and functionality requirements and the potential revenue impact of meeting those needs.

Key Qualifications

• Strong track record of planning, executing, and measuring field events and integrated campaigns that produce pipeline.
• Experience partnering closely with direct sales teams, including account-based marketing and pipeline reporting.
• Vision to anticipate problems and opportunities and present comprehensive, timely solutions.
• Dexterity to manage multiple projects and prioritize the work with the biggest impact on the business.
• Confidence to communicate clearly and concisely in the mode that suits the topic and audience (verbal, written, or video), including strong presentation skills.
• Unrelenting curiosity to learn, grow, and adapt.
• Ability to champion ideas across a matrixed organization, building influence to drive the common goal of growing revenue in Canada.

Preferred Qualifications

• Functional fluency in CRM tools (e.g. Salesforce), marketing automation platforms, and related tools (such as Adobe Creative Suite and Google Workspace).
• Understanding of the B2B technology landscape, including industry trends, technology solutions, and IT decision-maker buyer personas.
• Experience marketing to the Canadian public sector or MASH (municipal, academic, schools, hospitals) organizations.
• An existing network of Canadian agencies, event partners, and industry associations.
• Strong copywriting and design skills to improve speed of execution.

Education: BA/BS or equivalent industry experience.

Location: At Logitech, we empower global collaboration by providing a flexible hybrid work model. Depending on the role and team needs, this may include working remotely, on-site, or a blend of both. If relocation is required for this position, we will communicate the expected timeline and support offered. This is a full-time hybrid role and we are open to candidates in the Greater Toronto Metro Area or those open to relocation. The successful candidate is expected to be in the office a minimum of two/three days a week.

Travel: This role requires approximately up to 35% travel within Canada, and occasionally to the US for internal meetings & team events, industry conferences (as required/needed), and on-site events.

Compensation: This position offers an annual salary of typically between $ 100K and $ 130K depending on location and experience.

Logitech offers benefits such as Medical Coverage, Dental Coverage, Vision Coverage, Traditional and Roth 401(k) Plans, Flexible Spending Accounts, Employee Share Purchase Plan (ESPP), Basic and Additional Life Insurance, Disability Coverage, Adoption and Surrogacy Assistance, Tuition Reimbursement Plans, Commuter Benefits, Paid Time Off, Paid Holidays, Bereavement Leave, and Paid Parental Leave. Logitech also offers Wellness Programs, Health Savings Account Plans, access to Expert Medical Opinions, Identity Theft Protection, Breast Milk Delivery to Nursing Mothers on Business Travel, access to a Group Legal Plan, Donations Matching Programs, Employee Product Discounts, and access to Auto, Home, and Pet Insurance.

At Logitech, we empower collaboration and foster play through a flexible hybrid work model that supports productivity and connection from anywhere. Our strength lies in our people and our inclusive culture, where diversity is valued and differences celebrated.

Logitech is an Equal Opportunity Employer. Learn more about our Commitment: Equal Opportunity & Non-Discrimination

As a company, we’re just the right size for every person to take initiative and make things happen. We’re big enough in our portfolio for those actions to have a global impact. That's a pretty sweet spot to be in and we strive to keep it that way. At Logitech, our values are not words posted on a wall. They are a core part of who we are. They are lived and recognized in our actions every day. Learn about our values. We design award-winning products that drive superior performance when gaming and superior productivity when working. We enable creativity when pursuing passions, and enhance connectivity so everyone is seen, heard and can contribute in their own unique way. Learn more about our brands and products. We extend human potential in work and play, in a way that is good for people and the planet. Take a look at where we play. We have offices in over 30+ countries and our products are sold in over 100 countries worldwide. We’re truly global and want you to be too. Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Learn more about our benefits. At Logitech, we live our values and expect you to show the same to become one of us. Be who you are, come prepared, and we’ll try to make it enjoyable in the process. Generally, the process is simple, and as quick as possible. Check out our general approach.