Field Marketing Manager, Canada

Genesys; Toronto; On-site; CAD 107,000 - 140,000; Full time

Benefits offered by this job

Extended health coverage

Generous PTO

RRSP matching

Parental leave top-up

Learning & development

Job summary

Genesys is seeking a Senior Field Marketing Manager to own the Canada regional marketing strategy and serve as the primary liaison between sales and marketing. You will align GTM priorities and build a full-funnel plan to deliver on regional goals.

You will drive regional marketing execution across Canada, delivering integrated field marketing programs that generate pipeline, raise brand visibility, and support sales priorities.

Qualifications

• 5-7 years field marketing experience in software/tech.
• Experience supporting B2B sales and driving pipeline goals.
• Proven ability to execute integrated marketing programs.
• Strong understanding of demand generation and lead management.
• Cross-functional collaboration with sales, partners and marketing.
• Able to travel ~25%.

Responsibilities

• Execute integrated regional marketing programs to drive pipeline growth across enterprise, commercial, and mid-market segments.
• Partner with sales teams to align marketing activities with GTM priorities and account-level needs.
• Deliver demand generation campaigns across digital, virtual, and in-person channels.
• Support ABM initiatives for priority accounts to improve pipeline progression and deal acceleration.
• Identify and activate third-party programs and industry events to expand brand awareness and generate new leads.
• Manage marketing programs within an allocated budget, ensuring ROI.
• Collaborate with partner marketing to support channel initiatives.
• Track and analyze campaign performance to optimize future programs.

Skills

Field marketing

B2B marketing

Demand generation

Sales collaboration

Multi-channel campaigns

Travel 25%

Salesforce/Asana

Education

Bachelor's degree

Tools

Salesforce

Asana

Job description

Be the one building AI-powered experiences where they matter most

At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.

Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.

Role Overview:
The Genesys North America Integrated Marketing team is looking for a rock star marketer to own the regional marketing strategy for Canada. As the primary liaison between sales and marketing, the Sr. Field Marketing Manager will need to understand go-to-market (GTM) and sales priorities, apply a “CMO of the region” mindset, and build a full-funnel marketing plan to deliver on those priorities.

This role drives regional marketing execution across Canada, helping enterprise and mid-market organizations engage with Genesys solutions to improve customer experience outcomes. You will lead the delivery of integrated field marketing programs that generate pipeline, increase brand visibility, and support sales priorities.

At Genesys, we help organizations deliver empathetic, AI-powered customer experiences, and this role plays an important part in bringing that vision to market. Working closely with sales and cross-functional teams, you will contribute to regional strategy while focusing on high-quality execution and measurable results. This position offers strong exposure to enterprise initiatives and the opportunity to build advanced demand generation and account-based marketing expertise.

Key Responsibilities:

• Execute integrated regional marketing programs that drive pipeline growth across enterprise, commercial, and mid-market segments
• Partner closely with sales teams to align marketing activities with go-to-market priorities and account-level needs
• Deliver demand generation campaigns across digital, virtual, and in-person channels to increase engagement and conversion
• Support account-based marketing initiatives for priority accounts to improve pipeline progression and deal acceleration
• Identify and activate third-party programs and industry events to expand brand awareness and generate new leads
• Manage marketing programs within an allocated budget, ensuring effective use of resources and measurable return on investment
• Collaborate with partner marketing to support channel initiatives and co-marketing opportunities
• Track and analyze campaign performance, using insights to optimize future programs and improve results

Required Qualifications:

• 5-7 years of experience in field marketing within software or technology organizations
• Experience supporting B2B sales teams and aligning marketing efforts to pipeline and revenue goals
• Demonstrated ability to execute integrated marketing programs that drive measurable results
• Strong understanding of demand generation, lead management, and B2B sales cycles
• Experience working with cross-functional teams, including sales, partners, and marketing stakeholders
• Ability to manage multiple priorities in a fast-paced and evolving environment
• Familiarity with marketing and sales tools such as Salesforce, Asana, or similar platforms
• Ability to travel approximately 25% to support customer-facing programs and internal meetings such as sales QBRs
• Bachelor’s degree or equivalent professional experience

Preferred Qualifications:

• Exposure to account-based marketing programs targeting enterprise or strategic accounts
• Strong analytical skills with the ability to interpret data and inform decisions
• Experience supporting regional marketing programs within North America
• Ability to build effective working relationships and collaborate across teams

Benefits That Support You:
We invest in your well-being, because when you’re at your best, so are the experiences you create.

• Comprehensive extended group health coverage
• Generous paid time off, including vacation and personal leave
• Retirement savings program with employer RRSP matching up to a prescribed maximum amount
• Family-friendly benefits, including parental leave top-up and adoption assistance
• Growth and development opportunities through access to learning resources and internal mobility programs

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

$106,600.00 - 139,900.00

Working at Genesys

• AI at enterprise scale – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+new AI features were released in the last fiscal year.
• A flexible-first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.
• Growth in the AI era – Build future-ready skills through mentorship, learning programs, leadership development and education support.
• Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families.
• Recognized globally – Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.

Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.

This is an active opening at Genesys. We use Artificial Intelligence to support the hiring process, but every application is reviewed by our Talent Acquisition team, looking beyond keywords to focus on your experience and potential.

Be the one building what’s next - where AI, experience and impact come together.

About Genesys:

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.

Reasonable Accommodations:

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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression,marital status, domestic partner status,national origin, genetics, disability,military andveteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.