Experiential Marketing Intern (12 Months)

Bayerische Motoren Werke Aktiengesellschaft; Richmond Hill; On-site; CAD 47,000 - 49,000; Full time

Benefits offered by this job

Flexible working models

Onsite cafeteria

Fully stocked coffee/tea bar

Award-winning culture

Job summary

BMW Group Canada is seeking an Intern, Experiential Marketing in Richmond Hill to support planning and execution of consumer events, product launches, and retailer activations. You will collaborate with Sales, PR, Logistics and Brand Management to bring programs to life.

This role offers hands-on budgeting, KPI tracking, vendor liaison, and on-site event delivery, with a flexible schedule and a start date of 16 November 2026.

Qualifications

• Bachelor’s degree or diploma in Marketing or Experiential Marketing.
• 1+ year of event marketing experience preferred.
• Valid Ontario G-class license and ability to travel within Canada.

Responsibilities

• Collaborate with agencies and internal teams to plan and execute programs.
• Manage budgets, timelines, and approvals for resources.
• Represent the brand at events as needed and supervise brand ambassadors.
• Track KPIs, prepare wrap-up reports and strategic recommendations.

Skills

Event marketing

Budget management

Cross-functional collaboration

Bilingual English/French

MS Office

Education

Marketing degree or related field

Graduated within the last 12 months

Tools

Microsoft Office

Job description

Richmond Hill, Canada

Job Description:

As a key member of the Experiential Marketing team, this position is responsible for facilitating and executing event and marketing related initiatives to drive brand awareness and generate interest. The successful candidate will work cross-functionally and support the Experiential Marketing Team in event conceptualization, liaising with agencies, planning, program delivery, tracking of key KPIs, and assist with budget management of national event programs.

Such programs could include (but not limited to) consumer drive events, VIP events, product launches, retailer events, virtual events, sponsorship activities, and various other programs. You will also assist with the Experiential Marketing Fleet and general administration of day-to-day department duties. You are a self-starter who takes initiative, an enthusiastic team player who loves to be creative. You have the ability to be responsible at managing multiple tasks and competing timelines, are adaptable, have strong attention to detail, and thrive in a fast-paced environment. You take great pride in your work and are excited to measure the effectiveness of programs against set objectives.

In joining the team, you will gain a wealth of knowledge through your experience and ultimately be responsible for your own program towards the completion of the internship.

What awaits you?

• Collaborate and work closely with both external agencies & vendors and with teams across the organization including but not limited to Sales, Public Relations, Logistics, Legal, and within the greater Brand Management team across multiple disciplines to orchestrate and bring planned programs to life.
• Manage individual project budgets, work-back schedules, and approval processes for internal and external creative resources.
• Represent the brand at various events, as a Brand Ambassador when required, interacting with customers, overseeing Brand Ambassadors, and Product Specialists. Support onsite event execution, coordination, and external vendor & staff supervision.
• Support the Experiential Marketing team with various day-to-day tasks, including planning, CRM communication/coordination/review, creation and review of lead generation tools, budget tracking, and financial tracking.
• Develop communications to ensure activities are well socialized internally and within the dealer network where appropriate.
• Compile event summary wrap-up reports, analytics, measurement, presentation slides, and strategic recommendations to management.
• Continuously review and report on prospect, hand raiser & lead activity to assess and communicate program effectiveness.
• Prepare materials and presentations for meetings as required.
• Manage marketing fleet needs - transporting, fueling/charging, detailing, usage tracking, invoice payment etc.

What should you bring along?

• University or College degree, preferably in Marketing or Experiential Marketing. Graduated within the last 12 months.
• Prior event marketing experience, ideally one year minimum.
• You must have a valid full-class (G in Ontario) driver’s license, access to a vehicle, and be willing to work flexible hours, including evening hours, weekends and occasionally holidays.
• Bilingual English/French is an asset.
• Demonstrated innovative and creative thinking, with a passion for developing ideas and solutions that go beyond convention.
• Excellent written and verbal communication skills with a passion for customer satisfaction.
• Self‑motivated team player with strong interpersonal & negotiating skills, and the ability to work effectively both independently and within cross‑functional teams.
• Intermediate level of Microsoft office, especially Excel, Word and PowerPoint.
• Willingness to travel within Canada.
• Well‑developed knowledge of the automotive industry is an asset.
• A strong work ethic with a hunger to learn and contribute to the organization’s success.
• An ability to work effectively with competing tasks and deadlines and can identify and communicate risks when required.
• An enhanced eye for detail and strong organizational skills.
• Ant enthusiasm towards achieving great results and pushing the business forward.
• A strong connection and ability to identify what is on trend and topically relevant.

Note: Please apply exclusively online via our career portal. Applications via other channels (esp. e-mail) cannot be considered.

What we offer?

• An award‑winning culture.
• Cutting edge innovation and creativity.
• Flexible working models.
• World‑class office space.
• Fresh & nutritious meals in our amazing fully staffed, and subsidized, onsite cafeteria.
• Fully stocked coffee/tea bar.

We encourage interested candidates who may legally work in Canada to apply for the role.

Start date: 11/16/2026

Type of employment: limited
Working hours: 37.5 hours

Compensation

The compensation range for this role is $47,000 - $49,000, with variations based on factors like experience, education and skills. Experienced candidates are encouraged to apply.

At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience, and skills of the applicants. Learn more here .

BMW Canada is committed to being an equal opportunity employer and to fostering an inclusive and accessible experience for all candidates. We welcome and encourage applications from people with disabilities. Accommodation is available on request . Candidates may contact [e-mail] for accessibility assistance/ support during the recruitment process.