Event Vehicle Coordinator (Freelancer), Field Marketing

Red Bull Gruppe; Halifax; On-site; CAD 60,000 - 80,000; Full time

Job summary

An established industry player is seeking an enthusiastic Event Vehicle Coordinator to serve as a brand ambassador. In this dynamic role, you will be responsible for planning and executing the schedule for the Event Vehicle, ensuring it engages consumers through exciting events and digital interactions. You will work closely with the Field Marketing Manager and National Event Manager to bring innovative marketing initiatives to life. If you are passionate about creating memorable experiences and driving brand engagement, this is the perfect opportunity to make a significant impact in a vibrant marketing environment.

Qualifications

• Experience in event planning and executing marketing initiatives.
• Strong communication skills for brand representation.

Responsibilities

• Plan and execute the schedule for the Event Vehicle across events.
• Provide sales support and create engaging consumer moments.
• Collaborate with social media team for content programming.

Skills

Event Planning

Brand Ambassador Skills

Sales Support

Social Media Coordination

Education

Bachelor's Degree in Marketing or Related Field

Job description

Event Vehicle Coordinator

The Event Vehicle Coordinator acts as a Red Bull Brand ambassador and face of our brand, who is ultimately responsible for the Red Bull Event Vehicle (EV); a core marketing asset in our grassroots, field marketing initiatives.

Responsibilities:

1. Planning and executing the schedule for the Event Vehicle across events.
2. Providing sales support and creating “surprise & delight” consumer moments.
3. Supporting in programming Event Vehicle content alongside our social media team.

The Event Vehicle Coordinator will directly report into the Field Marketing Manager (FMM) and have a dotted line report into the National Event Manager (NEM), to bring to life the vision and mission of the EV.

Throughout the year, this role will create a strong program that surprises our consumers, both digitally and IRL, with the car on the road as often as possible.