Equipment Sales Support Representative

Williams Machinery; Surrey; Hybrid; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive base salary

100% premium-paid extended health/dent

$200 HSA

$200 Lifestyle Spending Account (gym/fi

3% RRSP matching

Sales training and hands-on coaching

Employee referral bonuses

Job summary

Williams Machinery is seeking an Equipment Sales Support Representative to drive service sales and strengthen customer relationships in the Western Canada region. The role focuses on turning equipment service needs into opportunities, upselling service and warranty offerings, and growing maintenance agreements while collaborating closely with operations to deliver outstanding customer experience.

You will be the trusted point of contact for customers, build long-term relationships, and work with

Qualifications

• Sales experience and ability to upsell solutions.
• Strong customer service and relationship-building.
• Willingness to outbound call and identify opportunities.

Responsibilities

• Review telematics notifications and service requirements to identify opportunities for service and repair.
• Make outbound sales calls, follow up with customers, promote service solutions, and upsell warranties and services.
• Sell preventative maintenance agreements and safety training while spotting additional value for customers.
• Build lasting relationships by understanding equipment needs and connecting customers with the right service solutions.
• Partner with operations and internal teams to deliver an exceptional customer experience from first contact to completion.

Job description

Build Your Career in Equipment Sales and Service Support

If you have sales experience, enjoy working with customers, and are motivated by identifying opportunities and growing accounts, a career at Wesgroup Equipment as an Equipment Sales Support Representative may be the right fit for you.

WHY THIS IS A STRONG MOVE FOR YOU:

• Sales with Purpose: Use real customer and equipment service needs to identify opportunities, make outbound calls, upsell solutions, and grow existing accounts.
• Learn the Equipment Business: Build your knowledge of equipment service and repair, warranty solutions, preventative maintenance agreements, safety training, and telematics.
• Build Lasting Relationships: Become a trusted point of contact for customers while working closely with operations to make sure their equipment needs are addressed.

HOW YOU'LL MAKE AN IMPACT HERE:

• Turn Notifications into Opportunities: Review telematics notifications, service requirements, customer inquiries, and internal reports to identify opportunities for service and repair.
• Proactively Sell: Make outbound sales calls, follow up with customers, promote service solutions, and identify opportunities to upsell warranty and service offerings.
• Grow Service Agreements: Sell preventative maintenance agreements and safety training while identifying additional solutions that provide value to customers.
• Build Customer Relationships: Develop lasting relationships with customers by understanding their equipment needs and connecting them with the right service solutions.
• Work as One Team: Partner closely with operations, service, and other internal teams to deliver exceptional customer experience from initial contact through completion.

WHAT WE OFFER:

• Compensation: Competitive base salary.
• Wellness: 100% premium-paid extended health/dental, $200 HSA, $200 Lifestyle Spending Account (for gym/fitness gear).
• Savings: 3% RRSP matching.
• Training: Sales training and hands-on product coaching to build your knowledge of equipment, services, and solutions.
• Community: $1,500+ employee referral bonuses and 10 trees planted in your name.

WHO WE ARE

As a Platinum Certified Canada's Best Managed Company and a 9-time Top Employer, Wesgroup Equipment supports customers across Western Canada through our family of brands - Williams Machinery, Westerra Equipment, and WE Rent. For over 100 years, we have delivered premium equipment and service solutions that keep our customers up and running.

Privacy Notice for Job Applicants

By applying, you consent to share your name and email with our third-party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at [e-mail].

Selection Process Notification

Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Williams Machinery.