Enterprise Product Marketing Manager, AI & Spatial

MapsPeople; Richmond Hill; On-site; CAD 90,000 - 130,000; Full time

Job summary

MapsPeople, Markham/Richmond Hill, Ontario, is seeking a Product Marketing Manager to lead positioning, messaging, and go-to-market for our AI-powered spatial intelligence platform. You will enable sales with compelling content, case studies, and campaigns, translating complex tech into customer value.

Collaborate with Product, Sales, and Marketing to launch new capabilities, shape pricing and packaging, and ensure market success while navigating an international, fast-paced environment.

Qualifications

• 5+ years of B2B marketing experience in software/SaaS/enterprise technology.
• Strong product marketing experience across positioning, messaging, GTM, launches, competitive intel, and sales enablement.
• Ability to translate complex tech into customer and business value.
• Experience crafting narratives for technical audiences and executives.
• Proven ownership of go-to-market programs from strategy to execution and measurement.
• Collaborates closely with Product Management and Sales teams.
• Strong written communication and storytelling skills.
• Experience developing sales enablement materials (pitch decks, one-pagers, battlecards, ROI tools).
• Experience owning events as a commercial and demand-generation channel.
• Familiarity with CRM and marketing automation platforms; data-driven decision making.
• Hands-on use of AI in marketing (research, content, campaigns, analytics).
• Ability to work strategically and hands-on in a fast-moving, international environment.

Responsibilities

• Own and evolve MapsPeople's positioning, messaging, value propositions, target profiles, personas, and differentiation.
• Translate technical capabilities into clear business value and executive narratives across indoor mapping, spatial intelligence, and AI.
• Develop and execute go-to-market strategies for new products and launches in collaboration with Product Management and Sales.
• Understand customers, markets, and buying journeys through direct engagement with customer-facing teams.
• Own competitive intelligence including monitoring, battlecards, trends, and win/loss analyses.
• Inform roadmap, pricing, and packaging decisions with market and customer insights.

Skills

B2B marketing

Product marketing

Go-to-market

Sales enablement

Executive storytelling

AI in marketing

CRM & marketing automation

Content development

Tools

CRM platforms

Marketing automation tools

Job description

MapsPeople, Markham/Richmond Hill, Ontario, is seeking a Product Marketing Manager to lead positioning, messaging, and go-to-market for our AI-powered spatial intelligence platform. You will enable sales with compelling content, case studies, and campaigns, translating complex tech into customer value.

Collaborate with Product, Sales, and Marketing to launch new capabilities, shape pricing and packaging, and ensure market success while navigating an international, fast-paced environment.