Enterprise Architect CRM

ATB; Calgary; On-site; CAD 120,000 - 180,000; Full time

Job summary

ATB is seeking an Enterprise Architect CRM Strategy to define the technology strategy and roadmap for CRM across the organization. You will work with stakeholders to evaluate capabilities, lead architecture decisions, and ensure alignment with business goals and cost efficiency.

Ideal candidates bring 10–15 years in digital solutions, strong CRM domain knowledge (Salesforce, HubSpot, Dynamics 365), and proven leadership in digital transformation within enterprise environments.

Qualifications

• 10–15 years of experience in digital solutions or similar roles.
• Strong leadership and governance experience in CRM programs.
• Experience architecting enterprise-grade CRM and marketing solutions.

Responsibilities

• Create, own, and manage the CRM architecture and technology strategy.
• Evaluate CRM capabilities, drive roadmaps, and guide implementation.
• Collaborate with IT and business stakeholders to optimize the portfolio cost.
• Participate in ARB/DDB governance and align with architectural vision.

Tools

Salesforce

HubSpot

Dynamics 365

SAP CRM

Cloud platforms

Job description

At ATB, we exist to make it possible for our clients, team members and communities. Our purpose is more than aspirational. It's a real commitment we live every day through our values (what we call the ATB ID).

Life at ATB is about more than work. In fact, we’re consistently recognized as one of Canada's top employers thanks to our high-care, high-performance culture, upheld by the three commitments we make to our team members:

Impact in action: No matter where you are in the organization, you're empowered to make an impact in the lives of our clients and communities.

Thrive together: We want you—the unique, authentic you—to feel safe and celebrated at work. We're on a continuous journey to build the most flexible and inclusive programs.

Ready for tomorrow: We want to enable your success through interesting and challenging work, performance enablement, and learning and development.

About the role

As ATB’s next Enterprise Architect CRM Strategy, you will be responsible for creating the technology strategy and roadmap for CRM. You will be working closely with stakeholders and evaluating CRM capabilities and technologies. You bring strong knowledge in Architecture and an exceptional communicator.

Accountabilities

• Create, own, and manage the architecture and technology strategy for CRM
• Contribution and guidance in RFP’s, POCs, Solution Design and technology acquisition to ensure alignment/adherence on application portfolio strategies.
• Working closely with IT and Business stakeholders with oversight of areas of service duplication, tech cost inefficiencies within the application portfolio, development medium and long term strategies
• Contributes to the bigger picture architectural vision specifically where it intersects with CRM capabilities.
• Identify Cost Models of Capital/Operating of the Application portfolio via rational and logical segments
• Creates short and near term roadmaps based on strategy models
• Participate in architecture governance functions and activities (ARB, DDB, etc) and work closely with architects and technology stakeholders
• Ensure alignment to technology development and value creation strategies for new services or business capabilities.
• Identification and recommendations of areas of opportunity to improve cost models, general efficiency or operating effectiveness within the application portfolio
• Always focus on the customer outcome
• Develop and embed governance models that work effectively with agile methods to control acquisition of new technologies and understand TCO of new technologies
• Adopt Domain Driven approaches for future non traditional business models

Skills, experience & requirements

• Understanding of leading CRM technologies in industry, Salesforce, HubSpot, Dynamics 365. Knowledge of SAP CRM is also an asset
• Experience architecting complex enterprise grade CRM and Marketing solutions with knowledge of customer, offers, product, personalization, and marketing domains
• 10-15 years of work experience with increasing responsibilities in digital solutions or other innovation/mobility/digital roles
• Platform mindset in establishing and evaluating technical capabilities
• Leadership experience and background in the support of information systems and information technology
• Strong focus on business value and the customer
• Proven experience and success in architecting or co-leading digital transformation
• Experience with systems architecture methodologies
• Experience with cloud infrastructure solutions such as Google Cloud Platform and Amazon Web Services
• Bachelor’s degree in quantitative or technology discipline (e.g. Computer Science or Information Systems) a correlated discipline or equivalent
• 5 years full-stack engineering experience
• Experience creating strategies for digital solution maximization across diverse areas of business including implementation of digital strategies, processes and techniques.
• Senior level knowledge of finance or related industry, its products and services coupled with a deep understanding of both business and technology components of data management and exploitation

We’re dedicated to building a workforce reflective of those within our communities, and a culture where our team members are equipped with what they need to succeed—their way. Part of creating an inclusive workplace is recognizing our role in advancing Truth and Reconciliation. We are committed to meeting and exceeding the standards set out in the Partnership Accreditation in Indigenous Relations program created by the Canadian Council for Aboriginal Business.