English Copywriter - 12 Month Temporary Contract

Vacances Air Canada / Air Canada Vacations; Montreal; On-site; CAD 45,000 - 65,000; Full time

Job summary

Air Canada Vacations is seeking an English Copywriter in Montreal to craft engaging master brand voice-aligned copy across Marketing, Ecommerce, and editorial touchpoints. You will develop campaigns, write SEO-friendly web content, newsletters, and marketing materials while ensuring consistency with brand guidelines.

Collaborating with in-house teams, you will balance creative and technical writing, proofread copy, and ensure compliance with CP Style.

Qualifications

• Undergraduate in Creative Writing, English, Communications, Journalism or equivalent.
• 2-3 years copywriting experience, ideally in an eCommerce environment.
• Excellent communication and proofreading skills.
• Experience developing marketing concepts.
• Ability balance technical and creative writing.
• Superior attention to detail.
• Autonomous, able to multi-task and meet deadlines.
• Strong team player.
• Excellent grammar and spelling skills (CP Style rules, a must).
• Advertising agency experience an asset.
• Travel industry experience an asset.
• UX and conversion copywriting experience an asset.

Responsibilities

• Brainstorm and present campaign concepts to Marketing stakeholders.
• Oversee copy and serve as a point of contact for assigned campaigns and initiatives to ensure a successful launch.
• Write copy for Air Canada Vacations campaigns (B2C & B2B), and marketing material including and not restricted to newsletters, web assets (landing pages, banners and more), flyers, brochures, etc.
• Participate in marketing campaign meetings with other key players to understand the company’s expectations relating to marketing content.
• Work with the in-house marketing and graphic design team to develop creative concepts.
• Work with the Ecommerce team to write engaging, SEO-driven and user-friendly content for the web.
• Collaborate with departments across the organization: gather context and requirements, attend project meetings and ensure stakeholders’ goals are met.
• Write or review editorial copy (print or blogs) when requested.
• Review marketing material, including material featuring the Air Canada Vacations brand produced by third parties.

Skills

Copywriting

Editing

SEO writing

Brand voice

Attention to detail

Team player

Education

Creative Writing

Tools

CP Style

Job description

Job Title: English Copywriter

Department: Marketing

Location: Montreal (YUL)

Position Status: 12 Month Temporary Contract

The English Copywriter will be responsible for creating engaging copy that aligns with Air Canada Vacations’ brand voice and company values at every touch point. The English copywriter also creates and proofreads marketing, promotional, UX and editorial copy for various departments across the company, including Marketing, Ecommerce, and more.

WHAT YOU'LL BE DOING

• Brainstorm and present campaign concepts to Marketing stakeholders
• Oversee copy and serve as a point of contact for assigned campaigns and initiatives to ensure a successful launch
• Write copy for Air Canada Vacations campaigns (B2C & B2B), and marketing material including and not restricted to newsletters, web assets (landing pages, banners and more), flyers, brochures, etc.
• Participate in marketing campaign meetings with other key players to understand the company’s expectations relating to marketing content
• Work with the in-house marketing and graphic design team to develop creative concepts
• Work with the Ecommerce team to write engaging, SEO-driven and user-friendly content for the web
• Collaborate with departments across the organization: gather context and requirements, attend project meetings and ensure stakeholders’ goals are met
• Write or review editorial copy (print or blogs) when requested
• Review marketing material, including material featuring the Air Canada Vacations brand produced by third parties
• Write copy in accordance with national and provincial advertising compliance standards, as well as Canadian Press Style Guide and ensure those standards are met
• Understand different language styles that appeal to various target markets
• Maintain a clear and consistent brand voice
• Stay in the know on marketing trends and competitors’ marketing activities, as well as web writing best practices
• Other ad hoc copywriting requests

WHAT YOU BRING TO THE TEAM

• Undergraduate in Creative Writing, English, Communications, Journalism or equivalent
• 2-3 years of copywriting experience, ideally in an eCommerce environment
• Excellent communication and proofreading skills
• Experience developing marketing concepts
• Ability to balance technical and creative writing
• Superior attention to detail
• Autonomous, able to multi-task and meet deadlines
• Strong team player
• Excellent grammar and spelling skills (knowledge of CP Style rules, a must)
• Advertising agency experience an asset
• Travel industry experience an asset
• UX and conversion copywriting experience an asset