English Copywriter - 12 Month Temporary Contract

Air Canada Vacations; Montreal; Hybrid; CAD 45,000 - 65,000; Full time

Benefits offered by this job

Travel privileges

Hybrid work model

Health and dental benefits

Training and development tools

Job summary

Air Canada Vacations seeks an English Copywriter to craft engaging copy across marketing channels, ensuring alignment with brand voice. You will create and proofread copy for newsletters, landing pages, banners, and print materials for both B2C and B2B audiences.

You'll collaborate with Marketing, Ecommerce, and design teams, brainstorm concepts, and maintain a consistent voice while meeting deadlines in a hybrid work setup.

Qualifications

• Undergraduate in Creative Writing, English, Communications, Journalism or equivalent.
• 2-3 years of copywriting experience, ideally in an eCommerce environment.
• Excellent communication and proofreading skills.
• Experience developing marketing concepts.
• Ability to balance technical and creative writing.
• Superior attention to detail.
• Autonomous, able to multi-task and meet deadlines.
• Strong team player.
• Excellent grammar and spelling skills (CP Style rules, a must).
• Advertising agency experience an asset.
• Travel industry experience an asset.
• UX and conversion copywriting experience an asset.

Responsibilities

• Brainstorm and present campaign concepts to Marketing stakeholders.
• Oversee copy and serve as a point of contact for assigned campaigns and initiatives to ensure a successful launch.
• Write copy for Air Canada Vacations campaigns (B2C & B2B), and marketing material including and not restricted to newsletters, web assets (landing pages, banners and more), flyers, brochures, etc.
• Participate in marketing campaign meetings with other key players to understand the company's expectations relating to marketing content.
• Work with the in-house marketing and graphic design team to develop creative concepts.
• Work with the Ecommerce team to write engaging, SEO-driven and user-friendly content for the web.
• Collaborate with departments across the organization: gather context and requirements, attend project meetings and ensure stakeholders' goals are met.
• Write or review editorial copy (print or blogs) when requested.
• Review marketing material, including material featuring the Air Canada Vacations brand produced by third parties.
• Write copy in accordance with national and provincial advertising compliance standards, as well as Canadian Press Style Guide and ensure those standards are met.
• Understand different language styles that appeal to various target markets.
• Maintain a clear and consistent brand voice.
• Stay in the know on marketing trends and competitors' marketing activities, as well as web writing best practices.
• Other ad hoc copywriting requests.

Education

Undergraduate in Creative Writing, English, Communications, Journalism or equivalent

Job description

Who We Are

At Air Canada Vacations, we're in the business of making dreams travel. That's why we offer vacation packages, tours, cruises and more tailored to everyone's individual needs. We like to say we have a vacation for every traveller because we do!

If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team. For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.

Job Title

English Copywriter

Department

Marketing

Location

Montreal (YUL)

Position Status

12 Month Temporary Contract

The English Copywriter will be responsible for creating engaging copy that aligns with Air Canada Vacations brand voice and company values at every touch point. The English copywriter also creates and proofreads marketing, promotional, UX and editorial copy for various departments across the company, including Marketing, Ecommerce, and more.

What You'll Be Doing

• Brainstorm and present campaign concepts to Marketing stakeholders
• Oversee copy and serve as a point of contact for assigned campaigns and initiatives to ensure a successful launch
• Write copy for Air Canada Vacations campaigns (B2C & B2B), and marketing material including and not restricted to newsletters, web assets (landing pages, banners and more), flyers, brochures, etc.
• Participate in marketing campaign meetings with other key players to understand the company's expectations relating to marketing content
• Work with the in-house marketing and graphic design team to develop creative concepts
• Work with the Ecommerce team to write engaging, SEO-driven and user-friendly content for the web
• Collaborate with departments across the organization: gather context and requirements, attend project meetings and ensure stakeholders' goals are met
• Write or review editorial copy (print or blogs) when requested
• Review marketing material, including material featuring the Air Canada Vacations brand produced by third parties
• Write copy in accordance with national and provincial advertising compliance standards, as well as Canadian Press Style Guide and ensure those standards are met
• Understand different language styles that appeal to various target markets
• Maintain a clear and consistent brand voice
• Stay in the know on marketing trends and competitors' marketing activities, as well as web writing best practices
• Other ad hoc copywriting requests

What You Bring To The Team

• Undergraduate in Creative Writing, English, Communications, Journalism or equivalent
• 2-3 years of copywriting experience, ideally in an eCommerce environment
• Excellent communication and proofreading skills
• Experience developing marketing concepts
• Ability to balance technical and creative writing
• Superior attention to detail
• Autonomous, able to multi-task and meet deadlines
• Strong team player
• Excellent grammar and spelling skills (knowledge of CP Style rules, a must)
• Advertising agency experience an asset
• Travel industry experience an asset
• UX and conversion copywriting experience an asset

Why Work With Us?

• Our team loves to travel, and we have one of the most generous employee travel programs in the industry. You'll be eligible for travel privileges for yourself and other eligible persons once you've completed 6 months of service
• Hybrid work model: Corporate Mandate of 4 days in office (Tuesday, Wednesday, Thursday + 4th day of your choice) and 1 day from home
• We value your wellbeing and offer a wide variety of benefit plans, including health and dental, for you and your family
• We offer training and development tools to help unlock your full potential

Please note that these benefits apply to permanent, full-time employees.

Visit our Careers page for a full list of benefits.

Our Commitment To Diversity, Equity, And Inclusion

Air Canada Vacations is committed to ensuring a Diverse, Equitable, and Inclusive Workplace, fundamental to its core values. We celebrate the uniqueness of every individual, listen to every voice, and instill a sense of belonging in our people that allows each team member’s authentic self to truly shine.

We encourage individuals of all backgrounds to apply as we strive to create a diverse team that mirrors the diversity of the customers and communities we serve as an equal opportunity employer. Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.

Linguistic Requirements

When qualifications are equal, preference will be given to bilingual candidates. The position involves daily interactions with partners, clients, and colleagues located outside of Quebec.