Energy Product Marketing & Content Lead

Direct Energy; Calgary; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading energy and home services company in Calgary is seeking a Content & Product Marketing Manager to lead high-impact content strategies. The ideal candidate will have expertise in digital marketing, SEO, and cross-functional collaboration. This strategic role requires strong storytelling skills and experience in optimizing content across platforms to engage customers effectively. Join a dynamic team that drives innovation and shapes the future of energy transformation.

Qualifications

• 5–10 years of experience in digital marketing and content strategy.
• Strong background in performance-based analytics and data-driven storytelling.
• Experience working in cross-functional teams managing external creative agencies.

Responsibilities

• Lead content strategy for product marketing and digital performance.
• Shape and execute content strategies that drive engagement and growth.
• Collaborate across teams as a strategic partner bringing campaigns to life.

Skills

Content Marketing

Product Content Marketing

SEO and Analytics

Digital platform authorship

Social media marketing

Influencer/partnership marketing

Interactive content development

Design experience

Cross-functional collaboration

Video production and strategy

Education

Bachelor’s degree in Marketing or related field

Diploma or certificate in Digital Marketing, SEO, or UX/UI

Tools

Adobe Experience Manager

BrightEdge or similar SEO tool

Workfront or Asana

Adobe Express or Canva

Job description

A leading energy and home services company in Calgary is seeking a Content & Product Marketing Manager to lead high-impact content strategies. The ideal candidate will have expertise in digital marketing, SEO, and cross-functional collaboration. This strategic role requires strong storytelling skills and experience in optimizing content across platforms to engage customers effectively. Join a dynamic team that drives innovation and shapes the future of energy transformation.