Email Marketing Developer SFDC

C. G. Consulting Group Inc.; Toronto; Hybrid; CAD 75,000 - 100,000; Full time

Job summary

A leading consulting group in Canada is seeking a Salesforce Developer specializing in Marketing Automation. The role involves developing email campaigns, optimizing customer journeys, and collaborating with cross-functional teams. Candidates should have strong experience in Salesforce Marketing Cloud, CSS, HTML, and email best practices, with a proven track record in marketing agencies.

Qualifications

• 2+ years of experience in Salesforce Marketing Cloud Email development.
• Working knowledge of Journey Builder and Automation Studios.
• Expertise in building email marketing automation campaigns.

Responsibilities

• Develop and implement email marketing campaigns using Salesforce Marketing Cloud.
• Manage and optimize email templates and integrate various marketing channels.
• Engage with stakeholders to understand requirements and provide solutions.

Skills

Salesforce Marketing Cloud

Email Marketing

CSS

HTML

Ampscript

Banking Experience

Education

Bachelor’s degree in Computer Science, Marketing, or related field

Job description

Looking for a Salesforce Developer with Marketing and Cloud experience. Title could also be Email Marketing Developer

Position : 2

Line of Business : Marketing

Target Start Date : asap

Duration : 12 months

Potential for this contract to be extended or converted to FTE? Yes

Remote / Hybrid : Hybrid, twice a week to office

Office Location : 81 Bay street 33rd floor, downtown Toronto, Near TTC and GO

Work Schedule (hours per week, start time) : 37.5 Hours / week, 9-5 Monday to Friday

Potential for OT? On approval by manager

Reason the role is open? New role

Selling points of the positions : chance to work on a brand new team, possibility of extension and FTE as well.

Best candidate has : Salesforce marketing cloud experience, ability to adapt, experience in an marketing agency, CSS, HTML, ampscript experience, banking experience will be an asset

Job Description : Email Developer

The Email Developer (Marketing Automation – SFMC), will take on primary development of multiple automated customer journeys. The Digital & Direct Executions team is part of the broader Marketing organization and has a mandate to enable and leverage customer data and insights to deliver meaningful communications to CIBC’s customers, with Marketing Automation a huge priority and focus. This hands-on email development role is responsible for building out NEW campaign journeys and automations in SFMC (in line with best practices) and optimizing existing campaign journeys.

Skills / Requirements :

• Bachelor’s degree in Computer Science, Marketing, or related field
• Knowledge of email marketing best practices
• Self-starter with ability to navigate ambiguity and operational challenges
• Strong relationship management skills with partners

What you’ll be doing :

• Be a self-starter who can take initiative to develop new processes.
• Develop and implement email marketing campaigns using Salesforce Marketing Cloud
• Work with cross-functional teams to develop email templates and content
• Management of standardized email templates (including upkeep, enhancements, testing, etc.)
• Provide expertise in setting up data integration points to support Marketing Automation journey’s across multiple channels (including email, digital push notifications, online advertising, etc.)
• Ensure that all email campaigns are optimized for deliverability and engagement
• Stay up-to-date with email marketing trends and best practices
• Develop & implement processes for in-house campaign execution
• Execute quality assurance on developed work & work in collaboration with quality team to ensure that all email campaigns meet quality standard
• Engage with business stakeholders to understand their requirements and provide solutions that meet their needs
• Relentless curiosity to apply / test new capabilities (eg. A / B testing, optimizations)

Must Have Requirement :

• Experience in Salesforce Marketing Cloud Email development - 2 years
• working knowledge of Journey Builder and Automation Studios – 2 years
• Salesforce Marketing Cloud (SFMC), Email Studio, Ampscript - 2 years