Email Marketing & Campaign Ops Specialist

mlse

Toronto

On-site

CAD 52,000 - 74,000

Full time

6 days ago

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Job summary

Maple Leaf Sports & Entertainment Partnership (MLSE) is seeking a 1-year full-time freelance Lifecycle & Performance Marketing professional to manage 1:1 communications (email, SMS) and coordinate campaigns across marketing, CRM, ticketing, and memberships. You will ensure project briefs meet brand standards, drive ROI, and collaborate with internal teams and agencies.

You will craft email copy, design templates, and analyze performance data to optimize campaigns while staying compliant with

Qualifications

Experience in lifecycle marketing or email campaigns preferred.
Familiarity with CASL, PIPEDA and data privacy regulations.
Strong writing and editing skills for email content.
Ability to manage multiple campaigns across brands.

Responsibilities

Process Management: Manage a high volume of communication requests across multiple brands, ensuring all projects are delivered on time, on budget, and aligned with the original brief.
Project Coordination: Act as the primary point of contact for initiating project kickoffs and campaign launches, developing schedules based on overarching calendar strategies and manage feedback loops and approval processes to ensure smooth project deployment.
Quality Control: Review and refine project briefs, copy, assets, and creative standards in collaboration with stakeholders to ensure alignment with brand guidelines and performance marketing best practices.
Analytical Support: Analyze past performance data, collecting and interpreting key performance metrics to generate operational insights and identify opportunities to optimize ROI and overall effectiveness.
Collaboration: Build strong relationships with internal stakeholders to understand business needs, propose proactive solutions, and ensure clear and effective communication throughout the project lifecycle.
Compliance & Best Practices: Stay informed on CASL, PIPEDA, data privacy, anti-spam legislation, and social media protocols.
Content Development: Craft compelling email copy, including subject lines, body content, and calls to action; work with design or other teams to ensure messaging aligns with brand goals.
Template Design and Customization: Create mobile-responsive email templates using HTML or drag-and-drop platforms like Mailchimp or HubSpot.
A/B Testing: Test different subject lines and layouts to improve open rates and engagement.