[C] Email Marketing Cloud Specialist

Maple Leaf Sports & Entertainment Partnership; Toronto; On-site; CAD 55,000 - 96,000; Full time

Benefits offered by this job

Equal opportunity employer

Freelance contractual role

Job summary

Maple Leaf Sports & Entertainment Partnership (MLSE) is seeking a results-driven Lifecycle Marketing Coordinator for a 1-year full-time freelance assignment in Toronto. You will manage 1:1 email and SMS campaigns, coordinate cross-functional work, and ensure campaigns meet brand standards and timelines.

You will collaborate with Marketing, CRM, Ticketing, Memberships, and Partnerships teams, leveraging Salesforce Marketing Cloud to build, test, and deploy personalized communications while

Qualifications

• 2–4 years of experience in lifecycle marketing, CRM, email marketing, marketing operations, or a related field.
• Hands-on experience with Salesforce Marketing Cloud or a comparable platform, including building, testing, scheduling, and deploying campaigns.
• Experience within the Salesforce ecosystem, with understanding of CRM data, audience segmentation, and personalized communications.
• Strong project management and organizational skills, with ability to manage multiple campaigns and stakeholders.
• Strong attention to detail and commitment to quality, with experience testing campaigns prior to deployment.
• Ability to translate data insights into opportunities to improve campaign execution.

Responsibilities

• Manage a high-volume of email and SMS campaigns across multiple brands.
• Act as the primary coordinator for project kickoffs and campaign launches, developing schedules and managing approvals.
• Review briefs, copy, assets, and creative standards to ensure brand alignment.
• Analyze performance data to generate operational insights and optimize ROI.
• Build strong relationships with internal stakeholders to understand business needs and communicate effectively.
• Stay informed on compliance requirements (CASL, PIPEDA, data privacy) and ensure ethical standards.
• Draft compelling email copy with subject lines, body content, and CTAs.
• Design and customize mobile-friendly email templates using design tools or platforms.
• Conduct A/B testing and apply results to improve engagement and deliverability.
• Schedule campaigns based on time zones and deadlines; ensure timely delivery.
• Manage and update email lists with proper segmentation and opt-in/out compliance.
• Monitor deliverability and reporting, providing insights for future campaigns.

Skills

Lifecycle marketing

CRM

Email marketing

Marketing operations

Project management

Tools

Salesforce Marketing Cloud

Job description

Powered by Passion. United by Purpose. Build for Impact. At Maple Leaf Sports & Entertainment Partnership (MLSE), we exist to deliver the ultimate fan experience by lifting trophies, spirits, and communities - united as one. We are more than a workplace. We are a team of passionate people, boldly building the future of sport and entertainment, together. We believe in the power of play, the strength of collaboration, and the energy that comes from showing up with purpose. From the ice to the pitch, the hardwood to the digital arena, we re proud to be the driving force behind the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL) and development teams with the Toronto Marlies (AHL), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League. We bring these teams – and world‑class entertainment – to life at our iconic venues, including Scotiabank Arena, BMO Field, Coca‑Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. Off the field, we serve up elevated dining at e11even, Real Sports, and our signature club spaces like Hot Stove Club, ScotiaClub, and Platinum Club.

Through MLSE Foundation and MLSE LaunchPad, we use the power of sport to help youth facing barriers reach their full potential. Since 2009, weve invested more than $45 million into Ontario communities - and we re just getting started.

This is what it means to be One MLSE: a culture where everyone plays a role, everyone belongs, and everyone contributes to something bigger than themselves.

So, if you re ready to play with purpose, grow with passion, and win as one, we d love to have you on our team.

We know that great candidates come from a variety of backgrounds and experiences. Even if you do not meet every qualification listed, we encourage you to apply. Your unique perspective, transferable skills, and lived experience may be exactly what we re looking for.

Job Description

Reporting to the Manager, Lifecycle & Performance Marketing, you will help bring campaigns to life and ensure their successful delivery. You will be focused on the management, coordination, and operations of our 1:1 communications channels (email, SMS). You will sit at the intersection of several departments (Marketing, CRM, Ticketing, Memberships, Global Partnerships) to guide the work of internal collaborators and external agency partners. You will need to manage a wide range of requests from a complex business while simultaneously guiding stakeholders towards best practices. You will be accountable for campaign quality, operational efficiency, and improving the return on marketing investment.

Position Type: 1-year full-time freelance

• Process Management: Manage a high volume of communication requests across multiple brands, ensuring all projects are delivered on time, on budget, and aligned with the original brief.
• Project Coordination: Act as the primary point of contact for initiating project kickoffs and campaign launches, developing schedules based on overarching calendar strategies and manage feedback loops and approval processes to ensure smooth project deployment.
• Quality Control: Review and refine project briefs, copy, assets, and creative standards in collaboration with the Specialist, Lifecycle & Performance Marketing and stakeholders to ensure alignment with brand guidelines and performance marketing best practices.
• Analytical Support: Assist the Specialist, Lifecycle & Performance Marketing by analyzing and incorporating past performance data, collecting and interpreting key performance metrics to generate operational insights and identify opportunities to optimize ROI and overall effectiveness.
• Collaboration: Build strong relationships with internal stakeholders to deeply understand business needs, propose proactive solutions, and ensure clear and effective communication throughout the project lifecycle.
• Compliance & Best Practices: Stay informed on key compliance requirements, including CASL, PIPEDA, data privacy, anti-spam legislation, and social media protocols, ensuring all practices meet legal and ethical standards.
• Content Development: Crafting compelling email copy, including subject lines, body content, and calls to action (CTAs). This may involve working closely with marketing, design, or other teams to ensure messaging aligns with overall brand goals and campaigns.
• Template Design and Customization: Working with email design tools or developers to create visually appealing and mobile-responsive email templates. This could involve basic HTML or using drag-and-drop email platforms like Mailchimp, HubSpot, or others.
• A/B Testing: Testing different subject lines, content layouts, or call-to-action buttons to improve open rates and engagement. Analyzing the results of A/B tests and adjusting email strategies accordingly.
• Proofreading and Quality Assurance: Ensuring that emails are free from errors, including spelling, grammar, and formatting. Double-checking that all links work, and images display correctly, and that the overall email meets quality standards.
• Scheduling and Sending: Coordinating the timing of email campaigns based on audience time zones, optimal send times, and campaign deadlines. Ensuring that emails are sent out on time and without errors.
• List Management: Managing and updating email lists to ensure recipients are correctly segmented. This includes removing or adding contacts, ensuring compliance with opt-in and opt-out regulations, and adhering to data privacy laws (e.g., GDPR).
• Campaign Tracking and Reporting: Monitoring email performance (open rates, click-through rates, bounce rates, etc.) using analytics tools and providing reports on campaign effectiveness. Using this data to optimize future email campaigns.
• Deliverability Monitoring: Ensuring that emails are delivered successfully to recipients' inboxes and not marked as spam. This may involve adjusting sender reputation or working with email service providers to resolve deliverability issues.

Qualifications

• 2–4 years of experience in lifecycle marketing, CRM, email marketing, marketing operations, digital marketing, or a related field, with hands-on experience executing customer communications.
• Hands-on experience with Salesforce Marketing Cloud or a comparable marketing automation platform, including building, testing, scheduling, and deploying email and/or SMS campaigns.
• Experience working within the Salesforce ecosystem, with an understanding of CRM data, audience segmentation, customer attributes, and how data is used to power personalized communications.
• Strong project management and organizational skills, with the ability to manage multiple campaigns, stakeholders, deadlines, and competing priorities in a fast-paced environment.
• Strong attention to detail and commitment to quality, with experience testing and reviewing campaigns prior to deployment.
• Comfortable working with data and performance metrics, including analyzing campaign results, conducting A/B tests, and translating insights into opportunities for improvement.
• Understanding of audience segmentation, personalization, customer journeys, lifecycle marketing principles, and email/SMS best practices; familiarity with CASL A collaborative and curious mindset, with strong communication skills and the confidence to guide stakeholders toward best practices and identify opportunities to improve campaign execution and performance.

Job Posting Compensation Range/Rate: Freelance Rate

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [e-mail]. This email is only for accommodation requests. Resumes sent to this email address will not be considered.