Account Executive, Engagement & Development

Maple Leaf Sports & Entertainment Ltd.; Toronto; On-site; CAD 50,000 - 60,000; Full time

Job summary

Maple Leaf Sports & Entertainment Ltd. in Toronto is seeking an Account Executive, Engagement & Development to support MLSE’s ticketing communications through email campaigns.

You'll coordinate projects with internal teams and external partners to advance ticketing objectives across MLSE brands such as Maple Leafs, Raptors, Toronto FC, Argos and Marlies. The contract role runs 12–13 months, reporting to the Manager, Engagement & Secondary.

Qualifications

• 1-2 years’ experience working in a digital communications or marketing capacity, either agency or in-house.
• Proficient in MS Excel and able to manipulate large sets of data using formulas
• Strong copywriting skills for digital platforms (email, blog, social media, app, ads, etc.)
• Meticulous attention to detail (grammar, typos, fact-checking) with the ability to produce error-free work
• Understanding of design principles for digital platforms and email marketing best practices
• Highly organized and able to manage multiple projects at a time in a fast-paced environment
• Curiosity and growth mindset with a desire to elevate and optimize existing output
• Passionate about the sports and entertainment business with a desire to learn about the industry

Responsibilities

• Supporting the overall Ticket Sales & Service communications portfolio by contributing to the end-to-end email campaign process
• Assisting the team with project coordination as needed including project briefing, revision, approval, QA and deployment
• Supporting Manager with managing campaign load and calendar
• Liaising with agency partner and internal stakeholders to facilitate the development of campaigns
• Monitoring projects to ensure timeliness, accuracy, and adherence to best practice
• Tracking project status, providing regular updates and ensuring timely delivery
• Developing engaging copy based on audience and conveying messaging clearly and succinctly
• Providing creative direction for asset development to support captivating storytelling
• Managing large sets of data securely and with accuracy
• Conducting quality assurance to ensure campaigns are error-free in copy, imagery, links, and data
• Supporting with other multi-channel campaigns as needed, including mobile app platform management and push notifications
• Support department volume and by working cohesively with teammates to ensure all campaigns are met and accurate prior to deployement
• Help envision and building reporting dashboards to ensure metrics for campaigns are available readlily
• Use metrics to help inform campaign success and learnings to advance communication development

Skills

Copywriting

Excel

Data manipulation

Project coordination

Email marketing

Education

Post-secondary education in communications, sports business, media or related discipline

Tools

Salesforce

Conversions

Job description

Powered by Passion. United by Purpose. Build for Impact. At Maple Leaf Sports & Entertainment Partnership (MLSE), we exist to deliver the ultimate fan experience by lifting trophies, spirits, and communities - united as one. We're more than a workplace. We are a team of passionate people, boldly building the future of sport and entertainment, together. We believe in the power of play, the strength of collaboration, and the energy that comes from showing up with purpose. From the ice to the pitch, the hardwood to the digital arena, we’re proud to be the driving force behind the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL) and development teams with the Toronto Marlies (AHL), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League. We bring these teams - and world-class entertainment - to life at our iconic venues, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. Off the field, we serve up elevated dining at e11even, Real Sports, and our signature club spaces like Hot Stove Club, ScotiaClub, and Platinum Club. Through MLSE Foundation and MLSE LaunchPad, we use the power of sport to help youth facing barriers reach their full potential. Since 2009, we’ve invested more than $45 million into Ontario communities -- and we’re just getting started.

This is what it means to be One MLSE: a culture where everyone plays a role, everyone belongs, and everyone contributes to something bigger than themselves. So, if you're ready to play with purpose, grow with passion, and win as one, we’d love to have you on our team.

We know that great candidates come from a variety of backgrounds and experiences. Even if you do not meet every qualification listed, we encourage you to apply. Your unique perspective, transferable skills, and lived experience may be exactly what we’re looking for.

As an Account Executive, Engagement & Development , you will be part of a dynamic group supporting MLSE’s Ticketing initiatives through communications channels, primarily email campaigns. Reporting to the Manager, Engagement & Secondary, you will assist in the development of campaigns for all MLSE brands (Maple Leafs, Raptors, Toronto FC, Argos, Marlies, Raptors 905 and LIVE) across a variety of functions, including Membership, Sales, Suites, Commercialization, and more. In this contract role (12-13 months), you will work with internal stakeholders and external partners to contribute to Ticketing objectives.

Position Type: Full time Contract Contract Length: October 15 2027

• Supporting the overall Ticket Sales & Service communications portfolio by contributing to the end-to-end email campaign process
• Assisting the team with project coordination as needed including project briefing, revision, approval, QA and deployment
• Supporting Manager with managing campaign load and calendar
• Liaising with agency partner and internal stakeholders to facilitate the development of campaigns
• Monitoring projects to ensure timeliness, accuracy, and adherence to best practice
• Tracking project status, providing regular updates and ensuring timely delivery
• Developing engaging copy based on audience and conveying messaging clearly and succinctly
• Providing creative direction for asset development to support captivating storytelling
• Managing large sets of data securely and with accuracy
• Conducting quality assurance to ensure campaigns are error-free in copy, imagery, links, and data
• Supporting with other multi-channel campaigns as needed, including mobile app platform management and push notifications
• Support department volume and by working cohesively with teammates to ensure all campaigns are met and accurate prior to deployement
• Help envision and building reporting dashboards to ensure metrics for campaigns are available readlily
• Use metrics to help inform campaign success and learnings to advance communication development

Qualifications

• 1-2 years’ experience working in a digital communications or marketing capacity, either agency or in-house.
• Proficient in MS Excel and able to manipulate large sets of data using formulas
• Strong copywriting skills for digital platforms (email, blog, social media, app, ads, etc.)
• Meticulous attention to detail (grammar, typos, fact-checking) with the ability to produce error-free work
• Understanding of design principles for digital platforms and email marketing best practices
• Highly organized and able to manage multiple projects at a time in a fast-paced environment
• Curiosity and growth mindset with a desire to elevate and optimize existing output
• Passionate about the sports and entertainment business with a desire to learn about the industry
• Post-secondary education in communications, sports business, media or related discipline
• Basic understanding of the NHL, NBA, MLS, and CFL landscapes in an asset
• Agency experience is an asset
• Knowledge of email marketing platforms (i.e. Salesforce, Conversions.) is an asset.

Job Posting Compensation Range/Rate: $50,000- $60,000

At MLSE, we are committed to building an equitable, diverse and inclusive organization. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [e-mail]. This email is only for accommodation requests. Resumes sent to this email address will not be considered.