Email Engagement Coordinator

Liberal Party of Canada • Parti Libéral du Canada; Ottawa; On-site; CAD 43,000 - 48,000; Full time

Benefits offered by this job

Wellness programs

Employee & family assistance program

Prime downtown location close to trans

No charge gym membership & shower

Bicycle locker

Job summary

Liberal Party of Canada is seeking an Email Engagement Coordinator to support Mark Carney and our team in building a stronger Canada.

You will maintain the party's voice across emails, web copy, and SMS, test content, and use results to drive future engagement and fundraising campaigns.

Qualifications

• University degree or combination of education, certification, and professional work experience.
• Strong knowledge of current events and Canadian politics.
• Ability to tailor messages to different audiences and times.
• Curiosity for the latest digital trends, technology, and tools.
• Attention to detail and testing content to meet digital standards.
• Collaborative mindset and openness to new ideas.
• Familiarity with HTML & CSS is an asset.
• Ability to work in English and French is an asset.

Responsibilities

• Write digitally-engaging marketing copy for fundraising and communications campaigns.
• Tell the Liberal Party's story in a personable and creative way.
• Code emails using HTML and CSS templates and deploy campaigns.
• Build and optimize single-send emails, SMS, and automation journeys.
• Review and test content to meet digital standards.
• Use CRM to build audiences, report on campaigns, and guide decisions.
• Assist with drafting landing pages, donate pages, SMS campaigns, and blogs.
• Collaborate with design to create compelling visuals.

Skills

Copywriting

Digital marketing

Editing

Storytelling

Education

University degree

Tools

HTML/CSS

CRM platforms

Email automation tools

Job description

$43, 000 – $48,000

Summary

The Liberal Party of Canada is seeking an Email Engagement Coordinator for an opportunity to join a dedicated team of staff to support Mark Carney and our Liberal team as we work to keep building a stronger Canada.

You’ll be maintaining the party’s voice across various types of marketing content including emails, web copy, and SMS messages. You’ll be testing content to determine what works best and analyzing results to form data-driven insights to build future engagement and fundraising campaigns.

In this role, you’ll be telling stories from across Canada, sharing information about the Liberal Party to our supporters, growing grassroots fundraising support, and offering new and innovative ways for Canadians to engage with the Liberal Party online.

From conception to deployment, you’re the writer, the architect, and inspector for LPC email and SMS campaigns. You’ll produce top-notch content while working on the cutting edge of digital political engagement and grassroots fundraising.

What you’ll be doing

• Write digitally-engaging marketing copy for fundraising and communications campaigns that inspires supporters to take action (donation campaigns, mobilization efforts, surveys, and more).
• Tell the Liberal Party’s story in a personable and creative way while frequently adapting your writing style to the organization’s voice and message.
• Execute your ideas from start to finish using the latest digital marketing tools and coding emails using HTML and CSS templates to build and edit campaigns.
• Build and optimize single-send emails, text messages, as well as marketing automation/journeys.
• Diligently review and test content to meet the Party’s digital communications standards.
• Use CRM tools to build audiences, report on campaigns, and use your findings to make data-driven campaign decisions.
• Assist with drafting various other types of digital content including landing pages, donate pages, SMS campaigns, and blog posts.
• Work with LPC’s graphic design team to create compelling visual experiences.

You’ll need to have

• University degree or a combination of education, certification, and professional work experience.
• A strong working knowledge of current events and Canadian politics.
• A deep understanding of what messages reach which people best at the right time.
• A curiosity for the latest digital trends, technology and tools ー you’re comfortable learning and executing big ideas from start to finish.
• A keen attention to detail that zeroes in on accuracy and tests content to meet digital standards
• A collaborative mindset that’s eager to bring new ideas to the table ー you find inspiration in everything and know how to execute your plans!
• Knowledge of, or familiarity working with, HTML & CSS, an asset.
• The ability to work in both official languages (English & French), an asset.

What we offer you

• Wellness programs
• Employee & family assistance program
• Prime downtown location close to transit & shopping
• No charge gym membership & shower facilities
• Bicycle locker

LPC is committed to the values of diversity, equity, and inclusion. We strongly encourage applications from women, Indigenous Peoples, racialized people, 2SLGBTQI+ people, people living with disabilities, and other equity-seeking groups. If you identify as a member of an equity-seeking group, you may choose to identify as such in your application.

We thank all applicants for their interest; however, only those candidates selected for interviews will be contacted. The Liberal Party of Canada does not use artificial intelligence to screen, assess, or select candidates.

LPC is an equal opportunity employer and will consider all requests for accommodation based on a medical contraindication, religion or another prohibited ground for discrimination under applicable human rights legislation(s).

LPC encourages applications from all qualified candidates. LPC has a great record of accommodating persons with disabilities. Contact the Human Resources department at [e-mail] if you need accommodation at any stage of the application process or want more information on our accommodation policies.