Digital Marketing Specialist - On Site (London, ON)

Course; London; On-site; CAD 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Digital Marketing Specialist in London, Ontario! This exciting role involves creating and optimizing digital campaigns across Google Ads and social media platforms. You'll work closely with a dynamic marketing team, developing engaging content and analyzing campaign performance to drive results. With a focus on creativity and strategy, your contributions will help attract more customers while maintaining brand integrity. If you're passionate about digital marketing and eager to make an impact, this is the perfect opportunity for you!

Qualifications

• 3+ years of marketing experience, preferably in an agency.
• Google Ads Certification and ability to manage campaigns independently.

Responsibilities

• Initiate and optimize advertising campaigns across various platforms.
• Collaborate with the marketing team to develop strategies and campaigns.

Skills

Digital Advertising

Google Ads

Social Media Marketing

SEO

Google Analytics

Content Creation

Email Marketing

Time Management

Education

University or College Degree or Diploma

Tools

Google Ads

Facebook Business Manager

MailChimp

WordPress

Microsoft Office Suite

Job description

Digital Marketing Specialist - On Site (London, ON)

We have an immediate opening for an ambitious Digital Marketing Specialist to join our growing team in London, Ontario. Our ideal candidate is passionate about digital advertising and will enjoy assisting with the development, implementation, and optimization of campaigns across Google Ads (Search, Display, YouTube) and social media (Facebook, Instagram, LinkedIn).

As a key member of the Marketing Team, you will assist with day-to-day marketing tasks, coordinate email marketing campaigns, develop content, and suggest creative ways to attract more customers while maintaining brand focus.

All applicants must include a portfolio of their work with their application.

KEY RESPONSIBILITIES:

• Initiate and optimize advertising campaigns using Google Ads, Facebook Business Manager, and LinkedIn
• Execute & monitor campaigns closely to ensure daily spends align with budget
• Collaborate with the marketing team to develop strategies and campaigns
• Create engaging written, graphic, and video content, and provide analytical reporting of campaigns to stakeholders
• Publish email marketing campaigns, including scheduling, testing, and reporting
• Research audience preferences, discover current trends, perform competitive analysis, website profiling, and search engine keyword analysis
• Manage digital marketing campaigns throughout all phases of the project lifecycle
• Analyze campaign data, create reports on performance trends and anomalies, and identify optimization opportunities
• Stay up-to-date with current trends and changes across social platforms and provide recommendations
• Assist with daily marketing tasks and coordinate projects as assigned

QUALIFICATIONS:

• University or College Degree or Diploma in a related field
• 3+ years of marketing experience (agency experience preferred)
• Experience creating food industry/restaurant/hotel ads preferred
• Google Ads Certification and ability to independently manage Google Ads campaigns
• Excellent understanding and execution of paid social media platforms
• In-depth knowledge of SEO and Google Analytics; experience with MailChimp & WordPress
• Strong experience with SEO and Google Analytics, with advanced problem-solving skills
• Ability to create creative content (text, image, and video)
• Detail-oriented, proactive, and effective time management skills
• Ability to prioritize tasks in a fast-paced environment
• Enthusiastic, team-oriented, and capable of working independently
• Proficiency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint)
• Driver's license and ability to occasionally travel to other office locations

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Advertising Services and IT Services and IT Consulting

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