Senior Market Manager, Reporting

ITjobs.ca; Ottawa; On-site; CAD 70,000 - 110,000; Full time

Job summary

Join a forward-thinking company as a Reporting Lead on the Digital Strategy team, where you'll drive data-informed decision-making across global marketing. In this pivotal role, you'll develop comprehensive reporting frameworks and analyze key performance indicators to translate complex data into actionable insights. Collaborate with cross-functional teams to enhance marketing effectiveness and optimize strategies that improve health outcomes for customers worldwide. This is an exciting opportunity to make a significant impact in a dynamic and innovative environment.

Qualifications

• 7+ years of experience in marketing operations and data analysis.
• Strong proficiency in SQL, Python, or R for data manipulation.
• Ability to translate data into actionable insights.

Responsibilities

• Develop and implement a reporting framework aligned with business objectives.
• Lead analysis of complex datasets to uncover trends and opportunities.
• Collaborate with teams to identify KPIs that drive business value.

Skills

Marketing Automation Platforms

Data Visualization Tools

SQL

Python

Data Analysis

Project Management

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Bachelor's Degree in STEM

Tools

Salesforce

Hubspot

Tableau

Google Analytics

Adobe Analytics

Job description

Description

Join our team and what we'll accomplish together

TELUS Health is empowering every person to live their healthiest life. Guided by our vision, we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a global-leading health and well-being provider - encompassing physical, mental and financial health - TELUS Health is improving health outcomes for consumers, patients, healthcare professionals, employers and employees.

As the Reporting Lead on our Digital Strategy team, you'll play a crucial role in driving data-informed decision-making across global marketing at TELUS Health. You'll lead our efforts in developing comprehensive reporting frameworks, analyzing key performance indicators, and translating complex data into actionable insights. Together, we'll optimize our marketing and digital strategies, improve our products and services and ultimately enhance health outcomes for our customers worldwide.

What you'll do

• Develop and implement a robust reporting framework, aligning with TELUS Health's business objectives
• Design and create dashboards, reports and visualizations that provide clear insights into our digital and campaign performance across various channels and platforms
• Collaborate with cross-functional teams to identify key performance indicators (KPIs) and metrics that drive business value
• Lead the analysis of complex datasets to uncover trends, patterns and opportunities for optimization
• Provide data-driven recommendations to inform strategic decisions and improve marketing effectiveness
• Develop and maintain documentation for reporting processes, methodologies and best practices, introducing automation of repetitive tasks
• Implement and manage data quality control processes to ensure accuracy and reliability of reports
• Stay up-to-date with the latest analytics tools, technologies and industry trends
• Mentor and guide team members in data analysis and reporting techniques
• Present insights and recommendations to senior leadership and stakeholders
  
  

Qualifications

What you bring

• Bachelor's degree in marketing, business, or STEM-related fields
• 7+ years of experience in marketing operations, data analysis, business intelligence or marketing analytics
• Strong proficiency marketing automation platforms (e.g., Salesforce, Hubspot) and familiarity with funnel management
• Strong proficiency in data visualization tools (e.g., Tableau, Looker Studio), analytics platforms (e.g., Google Analytics, Adobe Analytics) and CRM
• Excellent skills in SQL, Python, or R for data manipulation and analysis
• Strong business acumen with an ability to translate data into actionable insights and meaningful business recommendations
• Excellent project management, communication and presentation skills
• Ability to work collaboratively in a fast-paced, cross-functional environment
  
  

SaveRemove

share-facebook"> " class="cls-1" d="M15,0A15,15,0,1,0,30,15,15,15,0,0,0,15,0Zm3.25,15H16v8H13V15H11V12h2V10.71c0-1.27.29-3.26,2.94-3.26H18V10H16.76a0.83,0.83,0,0,0-.76.87V12h2.54Z"> share-twitter"> " class="cls-1" d="M15,0A15,15,0,1,0,30,15,15,15,0,0,0,15,0Zm5.79,12.39c0,0.12,0,.25,0,0.37A8.31,8.31,0,0,1,8,19.77c0.23,0,.46,0,0.7,0a5.94,5.94,0,0,0,3.65-1.25,2.91,2.91,0,0,1-2.71-2,4.07,4.07,0,0,0,.61,0,4.22,4.22,0,0,0,.87-0.1A2.76,2.76,0,0,1,9,13.61v0a1.33,1.33,0,0,0,1.12.37A3.11,3.11,0,0,1,8.6,11.51,2.91,2.91,0,0,1,9,10a8.29,8.29,0,0,0,6,3,2.93,2.93,0,0,1,5-2.67,5.69,5.69,0,0,0,1.85-.71,2.88,2.88,0,0,1-1.28,1.62,6,6,0,0,0,1.68-.46A6,6,0,0,1,20.79,12.39Z"> share-linkedin"> " class="cls-1" d="M16.19,13.74a0,0,0,0,0,0,0v0h0Z"> "> " class="cls-1" d="M15,0A15,15,0,1,0,30,15,15,15,0,0,0,15,0ZM11.83,21H9V12.52h2.82V21Zm-1.41-9.64h0a1.47,1.47,0,1,1,0-2.94A1.47,1.47,0,1,1,10.42,11.36ZM22,21H19.18V16.46c0-1.14-.41-1.92-1.43-1.92a1.56,1.56,0,0,0-1.45,1,2.1,2.1,0,0,0-.09.69V21H13.39s0-7.69,0-8.48h2.82v1.2a2.81,2.81,0,0,1,2.54-1.4c1.86,0,3.25,1.21,3.25,3.82V21Z"> share-email"> " class="cls-1" d="M15,0A15,15,0,1,0,30,15,15,15,0,0,0,15,0Zm9,21H6V10H24V21Zm-1-1.71v-7l-4,3ZM15,17l8-6H7Zm0.6,1H14.4l-2.57-2L7.71,20H22.29l-4.12-4ZM7,12.25v7l4-4Z"> share-print"> " class="cls-1" d="M10,8v3H20V8H10ZM8,12v6H9V17h1v5H20V17h1v1h1V12H8Zm2,2H9V13h1v1Zm9,7H11V20h8v1Zm0-2H11V18h8v1ZM8,12v6H9V17h1v5H20V17h1v1h1V12H8Zm2,2H9V13h1v1Zm9,7H11V20h8v1Zm0-2H11V18h8v1ZM10,8v3H20V8H10Zm0,0v3H20V8H10ZM8,12v6H9V17h1v5H20V17h1v1h1V12H8Zm2,2H9V13h1v1Zm9,7H11V20h8v1Zm0-2H11V18h8v1ZM8,12v6H9V17h1v5H20V17h1v1h1V12H8Zm2,2H9V13h1v1Zm9,7H11V20h8v1Zm0-2H11V18h8v1ZM20,8H10v3H20V8ZM15,0A15,15,0,1,0,30,15,15,15,0,0,0,15,0Zm8,19H21v4H9V19H7V11H9V7H21v4h2v8ZM8,18H9V17h1v5H20V17h1v1h1V12H8v6Zm3,0h8v1H11V18Zm0,2h8v1H11V20ZM9,13h1v1H9V13ZM20,8H10v3H20V8ZM10,8v3H20V8H10ZM8,12v6H9V17h1v5H20V17h1v1h1V12H8Zm2,2H9V13h1v1Zm9,7H11V20h8v1Zm0-2H11V18h8v1ZM8,12v6H9V17h1v5H20V17h1v1h1V12H8Zm2,2H9V13h1v1Zm9,7H11V20h8v1Zm0-2H11V18h8v1ZM10,8v3H20V8H10Z"> SaveRemove