Marketing Project Lead – BIOTHERM

L'Oréal; Montreal; Hybrid; CAD 55,000 - 85,000; Full time

Job summary

An established industry player in luxury beauty is seeking a dynamic Marketing Specialist to lead promotional set projects and body care marketing. This role involves creative design, project management, and strategic analysis to enhance market presence. Join a vibrant team dedicated to innovation and inclusivity, where your contributions will shape the future of beauty. Enjoy a hybrid work model, competitive benefits, and a supportive environment that values diversity and professional growth. If you are passionate about beauty and marketing, this opportunity is perfect for you!

Benefits

Competitive health/dental insurance

Registered Retirement Savings Plan (RRSP)

24/7 telemedicine service

Hybrid work model

Subsidized cafeteria

Access to virtual learning platforms

Phenomenal vacation policy

Paid year-end holiday week

$500 wellness account

Exclusive employee discounts

Qualifications

• 2-3 years of experience in Marketing or Marketing Project.
• Strong analytical and synthesis skills.
• Excellent command of French and ability to work in English.

Responsibilities

• Design and develop promotional sets for Biotherm.
• Manage end-to-end project management for gift set development.
• Conduct market analysis and competitive insights.

Skills

Analytical Skills

Project Management

Marketing Strategy

Interpersonal Skills

Creativity

Education

Bachelor's degree in Marketing

Job description

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together create meaningful impact.

In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our Division has an unrivalled portfolio of 23 aspirational brands (Yves Saint Laurent, Khiels, Lancôme, Prada, and Urban Decay to name a few) and an incredibly talented team of 28k experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.

Key Responsibilities

Your Mission – Promotional Sets Project Management (70%):

• Design and development all Biotherm promotional sets: You will imagine and develop attractive and innovative gift sets, selecting products and defining packaging in collaboration to maximize market share and sell-through.
• End-to-end project management:You will manage all stages of gift set development, from design and production and delivery to stores, ensuring coordination with internal and external teams (R&D, packaging, purchasing, supply chain).
• Analysis and Planning of the Promotional Collection: You will analyze the performance of the seasonal promotional collection to design and provide recommendations for future promotional strategies. This includes recommendations for the composition, pricing, and allocation of future promotional plans based on historical performance data.
  
  

Your Mission – Body Care Product Marketing Management (30%):

• Develop the marketing strategy for the Body Care franchises: You will define and implement the marketing strategy for the body care product ranges, in line with the brand's overall strategy. This includes market analysis, identifying growth opportunities, defining product positioning, and developing the marketing mix.
• Launch & Promotion Management: Oversee all aspects of product launches and promotions planning, from initial concept and budget allocation to post-launch analysis. This includes determining optimal sizing in Canada, pricing strategy, and point-of-sale needs to build market share and drive sales growth for the product category and franchise.
  
  

Your Mission – Overarching Responsibilities

• Demand Forecasting & Inventory Optimization: Collaborate closely with the supply chain team to accurately forecast demand, manage inventory levels effectively, and minimize stockouts or overstock situations, ultimately maximizing sales and profitability.
• Asset & PDP Management: Lead the management of marketing assets, including product descriptions, images, and videos, and oversee the Product Detail Page (PDP) process from initiation to completion. This ensures all product information is accurate, compelling, and consistent across all platforms.
• Market Analysis & Competitive Insights: Conduct thorough market research and competitive analysis to identify market opportunities, understand consumer trends to determine opportunities for your catalogue and inform strategic decision-making. You will monitor key performance indicators (KPIs) for all your franchises and promotional sets to report business results regularly and identify areas for improvement.
  
  

Professional &Technical Competencies

• Bachelor’s degree in marketing.
• 2-3 years of experience in Marketing or Marketing Project.
• Strong analytical and synthesis skills.
• Excellent command of French (written and spoken).
• Ability to work in English to collaborate effectively with international teams and partners.
• Excellent interpersonal skills and ability to work with cross-functional teams.
• Demonstrated creativity, proactivity, initiative, leadership
• Ability to manage multiple projects, prioritize effectively, and meet deadlines.
• Passionate about the beauty industry.
  
  

Benefits

• Competitive health/dental insurance and participation in the Registered Retirement Savings Plan (RRSP) from your first day!
• Defined benefit and defined contribution pension plan
• Access to a 24/7 telemedicine service (Maple)
• Hybrid work model (minimum 3 days/week in the office)
• Special Friday schedules
• Subsidized cafeteria, free coffee, soups, and tea
• Access to numerous virtual learning platforms
• Phenomenal vacation policy
• Paid year-end holiday week
• $500 wellness account per year
• Exclusive employee discounts of up to 50% (WOW!)
• Free BIXI membership and STM discounts
• Reimbursement of professional licenses
• And much more!
  
  

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.

The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

We are proud to be an equal opportunity employer.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising, Marketing, and Other

• Industries

  Manufacturing and Personal Care Product Manufacturing

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