Director, Brand Media Strategy

Thrive Digital; Vancouver; Remote; CAD 133,000 - 200,000; Full time

Job summary

Thrive Digital is seeking a Director of Brand Media Strategy to lead innovation and strategic growth in their brand media services. This remote role involves developing measurement frameworks, driving client success, and mentoring high-performing teams. The ideal candidate will have extensive experience in managing large media portfolios and leading enterprise negotiations.

Benefits

Remote work

Paid vacation

Sick days

Wellbeing days

Career coaching

Disability coverage

Health coverage over $40k CAD

Qualifications

• Managed brand media portfolios exceeding $50M annually.
• Led enterprise negotiations with major media platforms.
• Mentored teams of 10+ professionals.

Responsibilities

• Lead top-of-funnel media buying and deliver impactful results.
• Manage relationships with key publishers and Tier 1 clients.
• Create and execute a strategic roadmap for brand media services.

Skills

Media Buying

Team Mentoring

Client Management

Strategic Planning

Measurement Frameworks

Programmatic Channels

Tools

DV360

CM360

CTV

Podcasts

DOOH

Job description

Role: Director, Brand Media Strategy

Department: Performance (Brand Media)

Job Location: Remote (Canada)

Role Type: Full-Time

Hours: Monday - Friday 9AM-5PM (flexible hours, in your timezone)

Total Compensation: $133,000 - $200,000 CAD + Profit Sharing (after 1 year)

Starting Pay: $133,000 - $183,250 CAD

Thrive values inclusion and diversity, welcoming applicants from all backgrounds and experiences. We encourage everyone interested to apply!

About Thrive

Thrive is a top North American digital marketing firm, continually evolving our services by learning and adapting to client needs and the world around us. We focus on refining our methods to hone our expertise.

Our mission is to grow your favorite companies sustainably. We have extensive expertise in performance marketing, brand marketing, digital design, and data measurement, managing over $2 billion USD in ad spend over the past decade. Our work includes collaborations with startups, Fortune 500 companies, and others like Uber, Asana, Masterclass, Snapchat, Change.org, lululemon.

Our culture emphasizes creativity, innovation, problem-solving, empathy, and continuous learning. We foster an environment that encourages experimentation, personal growth, and respect for boundaries, allowing team members to be their authentic selves.

The Role

As our Director, Brand Media Strategy, you will lead innovation and strategic growth in Thrive's brand media services. Your role involves developing industry-leading measurement frameworks, driving client success through advanced media buying, and fostering cross-functional collaboration to enhance our full-funnel offerings. You will also build and mentor high-performing teams supporting platform expertise, guidance, and advocacy.

Working Within Our Values:

We value teamwork and a 'no politics' culture, where everyone contributes to project success regardless of title. Your role combines strategic leadership with hands-on execution when needed.

Key Responsibilities:

• Domain: Lead top-of-funnel media buying, leveraging your industry expertise to identify opportunities and deliver impactful results.
• Client: Manage relationships with key publishers and Tier 1 clients, leading strategic conversations and ensuring long-term value and retention.
• People: Mentor and develop a team of expert marketers, fostering innovation and continuous learning.
• Company: Create and execute a strategic roadmap to elevate Thrive's brand media services and bridge into full-funnel offerings.

Onboarding:

• First 30 days: Immerse in Thrive's media practice, evaluate current strategies, and identify immediate opportunities.
• First 60 days: Own select media negotiations, develop measurement frameworks, and enhance full-funnel capabilities.
• First 90 days: Lead growth initiatives, establish thought leadership, and evolve service offerings.

Qualifications

• Managed brand media portfolios exceeding $50M annually, delivering measurable impact.
• Led enterprise negotiations with major media platforms, securing advantages.
• Developed measurement frameworks connecting brand initiatives to outcomes.
• Mentored teams of 10+ professionals, maintaining high retention.
• Created innovative media strategies with advanced research and planning.
• Hands-on experience with programmatic channels/tools like DV360, CM360, CTV, Podcasts, DOOH.

Compensation & Benefits

Our base pay aims to be above the 75th percentile in local markets, complemented by benefits such as remote work, paid vacation, sick days, wellbeing days, career coaching, disability coverage, and over $40k CAD in health coverage.

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We are an equal opportunity employer that values diversity and inclusivity. We prohibit discrimination and harassment and provide accommodations upon request. Our work respects Indigenous lands across Canada.

Note: You must be eligible to work in Canada, as we do not sponsor visas. All applications are protected from scams; we will never ask for personal info via unofficial channels.