Digital Marketer

DMC Recruitment Group; Victoria; On-site; CAD 55,000 - 65,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Specialist to enhance their online presence and engage diverse customer segments. This hands-on role involves planning and executing digital strategies, managing Google Ads and social media campaigns, and creating compelling content that resonates with contractors and DIY enthusiasts. With a competitive salary and full benefits, this position offers the opportunity to lead digital initiatives in a collaborative environment. If you are passionate about digital marketing and ready to make an impact, this role is perfect for you.

Benefits

Full benefits including health and dental

RRSP matching

Career growth opportunities

Collaborative team environment

Qualifications

• 2-5 years of digital marketing experience in agency or in-house settings.
• Hands-on experience with Google Ads and Facebook/Meta Ads.

Responsibilities

• Plan and execute digital marketing strategies across various platforms.
• Manage and optimize Google Ads and social media campaigns.

Skills

Digital Marketing

Google Ads

SEO

Content Creation

Social Media Marketing

Email Marketing

Visual Content Editing

Tools

Google Analytics

Mailchimp

Klaviyo

WordPress

Shopify

Adobe Creative Suite

Canva

Job description

Digital Marketing Specialist – Building Materials

• On-site with local travel | $55,000–$65,000 | Full Benefits
• Must have a valid driver’s license and access to a vehicle
• Drone experience a strong asset
  
  

Our client, a respected and growing lumber and building materials (LBM) company, is seeking a Digital Marketing Specialist to elevate their online presence and drive targeted engagement across multiple customer segments. This is a hands-on role for a marketer who knows how to build brand awareness, create compelling campaigns, and generate demand—especially in a product-driven, contractor-facing industry.

About the Company This well-established supplier serves builders, contractors, and homeowners with top-quality products and exceptional service. As they invest further in digital transformation, they need a savvy marketer who can bridge the gap between the jobsite and the inbox—and isn’t afraid to get creative in the field.

What You’ll Do

• Plan and execute digital marketing strategies across the website, email, social media, and paid media
• Manage and optimize Google Ads, Meta/Facebook campaigns, and retargeting funnels
• Oversee website content and SEO, including product updates, landing pages, and performance improvements
• Develop engaging, conversion-focused content for contractors, DIYers, and the design/build community
• Capture and edit visual content (photos and video); drone footage experience is a strong asset
• Create and manage email campaigns (newsletters, promotions, product features)
• Travel to customer sites, events, and store locations for content gathering and campaign execution
• Analyze performance using Google Analytics and other tools to refine strategy
• Collaborate with sales, operations, and customer service teams to align marketing with business goals
  
  

What You Bring

• 2–5 years of experience in digital marketing (agency or in-house)
• Hands-on experience with Google Ads, Facebook/Meta Ads, email platforms (e.g., Mailchimp, Klaviyo)
• Solid knowledge of SEO best practices and CMS platforms (e.g., WordPress, Shopify)
• Strong written, visual, and creative storytelling skills
• Comfortable traveling to locations to gather content (must have a car and valid driver’s license)
• Familiar with using tools like Google Analytics, Search Console, and Canva or Adobe Creative Suite
• Bonus: Experience with drone photography/video or background in construction/home improvement
  
  

Why Join?

• Competitive salary ($55,000–$65,000 based on experience)
• Full benefits including health, dental, and RRSP matching
• Career growth in a high-demand, stable industry
• Opportunity to lead digital initiatives from strategy to execution
• A collaborative and down-to-earth team environment