Content Strategist / Writer Job Description

Netgain; Barrie; Hybrid; CAD 55,000 - 75,000; Full time

Job summary

A leading company in Barrie is seeking a dynamic Content Strategist / Writer to create impactful content and drive marketing campaigns. This role involves collaborating with clients, executing content strategies, and analyzing performance metrics. Join a creative team that values innovative ideas and offers opportunities for professional growth.

Benefits

Health benefits

Professional growth opportunities

Qualifications

• 2-5 years of experience in content creation and strategy development.
• Proven experience in content marketing.

Responsibilities

• Develop and execute content strategy aligned with client goals.
• Write and edit high-quality content for various platforms.

Skills

Communication

Content Creation

Project Management

Education

Degree or diploma in English, journalism, communications, marketing

Tools

WordPress

Google Analytics

Job description

Content Strategist / Writer Job Description

We’re seeking an experienced, dynamic, and creative Content Strategist / Writer to join our team at Netgain.

As a Content Strategist / Writer, you’ll collaborate closely with clients to understand their needs, goals, and brand identity. Your primary focus will be on creating compelling content that resonates with the target audience. Additionally, your role will include ideating campaigns for marketing, owning the content strategy for a website, executing content projects on the website and social media, and performing audits to ensure content aligns with business objectives.

This position offers abundant opportunities for professional growth paired with competitive compensation, health benefits, and hybrid work settings. If you’re passionate about marketing, love creating impactful content, and are bursting with innovative ideas, we’d love to have you on our team!

Objectives of This Role

• Develop and execute a content strategy that aligns with our organization’s and clients’ goals.
• Create comprehensive content calendars to ensure collaboration across teams for marketing campaigns.
• Monitor and measure the performance of content and campaigns, recommending improvements based on insights.

Your Tasks Content Creation

• Write and edit high-quality content for websites, blogs, social media, email campaigns, and other digital platforms.
• Craft narratives that align with clients’ brand messaging and engage their audience.
• Develop content strategies based on client objectives, user personas, and current market trends.
• Create content calendars and publishing schedules to guide content execution.

Audience Research

• Understand client needs, audience preferences, and pain points to drive content relevance.
• Conduct competitor analysis and stay informed about industry trends and best practices.
• Partner with clients, designers, marketers, and subject matter experts to deliver cohesive projects.
• Ensure content aligns with overarching brand messaging and marketing goals.

Content Distribution

• Promote content through social media, newsletters, and other digital channels.
• Explore partnerships and guest posting opportunities to expand reach.

Analytics and Reporting

• Track content performance using tools like Google Analytics to assess success and areas for improvement.
• Provide actionable insights and recommendations to enhance results.

Required Skills and Qualifications

• A degree or diploma in English, journalism, communications, marketing, or a related field with 2-5 years of experience, ideally in an agency environment.
• Proven experience with content creation, strategy development, and content marketing.
• Proficiency with content management systems (e.g., WordPress) and a basic understanding of search engine marketing (SEM).
• Exemplary interpersonal, verbal, and written communication skills.
• Strong writing, editing, and storytelling skills with a detail-oriented mindset.
• Excellent planning and project management skills to handle multiple campaigns simultaneously.

Preferred Skills and Qualifications

• Familiarity with user behavior research and user experience design principles.
• Experience in email marketing and managing successful social media campaigns.
• Knowledge of advanced SEO techniques, keyword research, and optimization strategies.
• Proficiency with customer relationship management (CRM) tools and marketing automation software.

If you’re committed to delivering exceptional content and shaping effective strategies, apply now to join our innovative team! We look forward to having you bring your creativity and strategic thinking to Netgain. Applications will be reviewed the week of February 10th and only selected candidates will be contacted.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing / Editing