Ecommerce Marketing Manager

Obakki; Vancouver; On-site; CAD 65,000 - 80,000; Full time

Job summary

A purpose-driven home goods company seeks an Ecommerce Marketing Manager to lead and optimize its digital marketing strategies. This mid-senior level role involves driving performance across digital channels, collaborating with creative teams, and analyzing data to enhance sales and engagement. Candidates should have 3-5 years of experience in e-commerce or digital marketing and a strong understanding of tools like Shopify and Google Analytics.

Benefits

Competitive compensation package.

Opportunities for career advancement and growth.

Inclusive and dynamic office culture.

Engagement and team-building opportunities.

Qualifications

• 3-5 years in e-commerce or digital marketing, preferably in DTC retail.
• Expert in analytics tools; experience with Shopify is mandatory.
• Understanding of digital marketing trends and online sales funnels.

Responsibilities

• Lead and optimize the ecommerce experience on Obakki.com.
• Collaborate with cross-functional teams for cohesive brand-aligned campaigns.
• Track and analyze KPIs to improve user experience and conversion rates.

Skills

E-commerce

Digital Marketing

Data Analysis

SEO

Email Marketing

Education

Relevant experience in e-commerce or digital marketing

Tools

Shopify

Google Analytics

Klaviyo

Meta

Job description

At Obakki, we’re more than just a luxury brand with an online store—we’re a purpose-driven home goods and lifestyle company committed to connecting people through modern design that is both meaningful and intentional. Every piece we curate is handcrafted in collaboration with world-class artisans—real people whose craft infuses your home with connection and purpose.

We believe that conscious consumption and slow design can create positive change in the world. As a collective of innovators and changemakers, we are dedicated to building a better future for our global artisan partners—one thoughtfully designed product at a time.

Are you driven by purpose? Do you thrive in a creative, fast-paced environment where your ideas truly matter? We’re looking for innovative thinkers with the passion and determination to make a lasting impact on our company and our mission.

Your qualifications are only part of the equation. What matters most is your passion for change and your ability to make things happen.

OVERVIEW

As the Ecommerce Marketing Manager, you will lead and optimize Obakki’s ecommerce experience. This role is responsible for driving performance, conversions and engagement through effective and brand-aligned digital marketing strategies across email, paid media and Obakki.com. A results-driven marketer, you will support the planning, execution, and optimization of seasonal and evergreen campaigns across all digital channels. The ideal candidate is both analytical and creative, with a deep understanding of ecommerce and digital marketing trends. This role reports into the Head of Marketing and will collaborate closely with the creative, product and operations teams, as well as agency partners.

KEY RESPONSIBILITIES

• Collaborate with cross-functional teams—including creative, merchandising, and product—to ensure cohesive and brand-aligned campaigns across all digital channels.
• Lead the development and implementation of customer facing homepage asset updates, high-converting landing pages, and promotional placements that drive sales and engagement on Obakki.com.
• Support key merchandising initiatives by integrating relevant product stories, collections and campaign storytelling online.
• Track and analyze KPIs (incl. conversion rate, average order value, traffic and sales) to continuously improve the user experience and conversion rates.
• Partner with cross-functional teams to optimize email marketing, in particular email flows.
• Partner with the performance marketing agency to optimize the paid media strategy and ensure cross-channel alignment.
• Support the management and maintenance of the GTM calendar.
• Stay informed about emerging digital marketing trends, tools, and technologies, incorporating innovative practices into the marketing strategy.

QUALIFICATIONS

• 3-5 years of experience in e-commerce, digital marketing, or a related field, preferably within DTC retail.
• Previous experience with Shopify is a must!
• Deep understanding of digital marketing, customer acquisition strategies, and online sales funnels.
• Expert level proficiency with analytics tools such as Google Analytics, Shopify, Meta, etc.
• Proven experience analyzing data, with an ability to interpret analytics, derive insights and translate them into actionable strategies to improve ecommerce performance.
• Knowledge of SEO best practices a bonus.
• Experience working with Klaviyo a bonus.
• Ability to work in a fast-paced and highly collaborative environment, with a focus on delivering measurable results.
• Excellent written and oral communication skills.

A reasonable estimate of the pay range for this role is CAD$65,000 - CAD$80,000. Individual pay is determined by factors such as relevant experience, role related skillset and / or education.

PERKS + BENEFITS

• Competitive compensation package.
• Opportunities for career advancement and growth.
• Inclusive and dynamic office culture.
• Engagement and team-building opportunities.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Retail

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