eCommerce Manager, DTC (Shopify)

Fittes; Toronto; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

A leading female-owned design company in Toronto seeks an eCommerce Manager to enhance their DTC business. In this strategic role, you will oversee the entire Shopify storefront experience, implement conversion rate optimization, and ensure excellent customer journeys. Join a diverse team passionate about innovation and customer satisfaction in a friendly work environment.

Benefits

Pay-for-performance profit-sharing bonus structure

Employee Stock Option Plan

Flexible and inclusive benefits

Great Place to Work Certified

Fully stocked kitchen with snacks and fresh fruit

Qualifications

• At least 5 years in eCommerce operations, specifically in DTC.
• Fluency in CRO practices like A/B testing.
• Strong background in technical SEO and analytics.

Responsibilities

• Own the Shopify storefront experience from homepage to checkout.
• Optimize product pages and implement A/B tests for conversion.
• Lead technical SEO initiatives and manage external development agency.

Skills

eCommerce Optimization

Conversion Rate Optimization

Technical SEO

Data Analysis

Project Management

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Shopify

GA4

Hotjar

Job description

Come As You Are

Your gender, your gods, your love life, your skin, your abilities are what we celebrate at Fittes! We are progressive, open-minded and value diversity of thought as we know this is what pushes us to do things better than our competitors. If you are good at what you do and work hard, we welcome you to come as you are.

Don't meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways! Tell us why you think you're the right person — you may be just the candidate we are looking for.

About Fittes

At Fittes, we’re on a mission to make the mundane exciting. We elevate unloved products with fresh design, bringing a new-school approach to an old-school industry. We’re a dynamic, female-owned-and-led product design company in Toronto experiencing exciting growth. We’re a team of disruptors driven by ambition, creativity, and accountability.

Collaboration, humility, and intentionality define our work environment, and our team’s Great Place to Work certification speaks for itself.

Curious about our work? We started with the first modular air register that customizes to any surface, but we’re quickly expanding into new product categories. We’re bootstrappers building something extraordinary and long-lasting, both for our team and customers. See more on our Instagram, Glassdoor, and website!

The Opportunity

This is an exciting opportunity for a hands-on and strategic eCommerce expert to shape the future of our DTC business at Fittes. As the eCommerce Manager, DTC (Shopify), you’ll own the end-to-end storefront experience—from homepage to checkout—and play a critical role in increasing conversion and optimizing the customer journey. With tools like GA4, Hotjar, and Shopify Analytics at your fingertips, you’ll make data-informed decisions that directly impact business outcomes.

We’re looking for someone with a strong grasp of eCommerce fundamentals and deep experience with Shopify. You should be fluent in conversion rate optimization (CRO) practices like A/B testing, personalization, and UX enhancements. You’re confident leading technical SEO initiatives and managing the overseeing backend website development to bring high-quality site improvements to life. Working closely with brand, content, and marketing teams, you’ll ensure seasonal campaigns and merchandising strategies are beautifully executed. You’re detail-oriented, comfortable with tools like heatmaps and web analytics, and bring a rigorous QA mindset to everything you touch.

Fundamental to our success as an organization is building scalable processes. We want someone who loves to create, improve, simplify, and automate to maximize what we can accomplish—whether that’s developing a CRO experimentation pipeline, streamlining QA with our developers, or automating insights from PDP performance. You’re excited to make things work better, faster, and smarter—for our customers and our teams.

What you’ll be doing:

eCommerce Optimization + CRO—45%

• Own the Shopify storefront experience: from homepage to checkout.
• Optimize product detail pages (PDPs), navigation, search, and collections to improve UX and CVR.
• Design and deploy A/B tests and personalization tactics to improve revenue/user.
• Implement enhancements in-house where possible; scope and QA more complex changes via agency.
• Monitor site KPIs via Shopify, GA4, and behavior analytics tools (e.g., Hotjar).
• Improve site speed, structured data, crawlability, and mobile performance.

Technical Search Engine Optimization—20%

• Improve site speed, structured data, crawlability, and mobile performance.
• Manage redirects, indexing, canonical tags, and other SEO infrastructure.
• Proactively audit and resolve SEO errors; stay current with algorithm changes
• Serve as the day-to-day lead for our external development agency.

Project + Vendor Management—20%

• Serve as the day-to-day lead for our external development agency.
• Own briefs, timelines, QA, and performance outcomes for all site dev work.
• Manage other partner/vendor relationships tied to site performance and marketing tech.
• Collaborate with brand and content teams to bring seasonal and promotional campaigns to life.

Merchandising + Campaign Execution—15%

• Collaborate with brand and content teams to bring seasonal and promotional campaigns to life.
• Oversee product merchandising logic, sorting rules, and tagging to align with strategy and performance data.
• Establish and maintain processes for QA, testing, content updates, and CRO backlog.

Tech Stack:

• Shopify (Expert)
• Google Suite (Advanced)
• GA4 (Advanced)
• Klayvio (Intermediate)
• Hotjar/VWO/Similar (Intermediate)
• HTML (Introductory)
• CSS (Introductory)
• Liquid (Intermediate)
• AdobeSuite (Introductory)
• Microsoft Office
• Project Management Tool (Intermediate) ex: Trello, Asana, Notionmance

You’re a good fit if you:

• You're a Shopify whisperer with at least 5 years of DTC eCommerce ops magic under your belt (theme customization and app management? You got this!).
• You're a CRO champion who lives and breathes A/B testing, always ready to turn clicks into conversions!
• Technical SEO doesn't scare you – schema, redirects, indexing, site speed? You speak their language!
• Data's your best friend! You're practically BFFs with Shopify Analytics, GA4, heatmapping tools, and UTM tagging.
• You can whip up light theme edits using Liquid, HTML, and CSS like a pro (no dev degree required, just pure skill!).
• You're a master at wrangling agencies, whether it's development wizards or performance marketing gurus.
• You orchestrate cross-functional campaigns like a symphony conductor, getting brand, design, and content all singing in harmony!
• Your communication skills are legendary, and you're a true collaborator, making teamwork a dream.

What’s in it for you?

We’re not for everybody – and we like it that way. If mediocrity isn’t your jam, here’s what we can offer you in return for your hard work and discipline:

• Joining an award-winning, fast-growing team driven by ambition
• Pay-for-performance profit-sharing bonus structure
• Super-immersive learning environment and the opportunity to develop your career with us, if you can keep up
• Flexible and inclusive benefits including HSA
• Employee Stock Option Plan
• Hybrid work structure - we are committed to 3 days in office
• Open concept, bright, dog-friendly office vibe (our furry friends can’t wait to meet you!)
• Strict “No email/slack on phones” policy and “No email/slack outside of office hours” policy — we value our personal time and are committed to protecting this for our team members.
• Fully stocked kitchen with snacks and fresh fruit
• Great Place to Work Certified