Ecommerce & Digital Merchandising Manager

Lisa Gozlan Jewelry; London; On-site; CAD 55,000 - 75,000; Full time

Job summary

A leading jewelry company seeks an Ecommerce & Digital Merchandising Manager to optimize their online store. This role involves overseeing product management, site performance analytics, and digital merchandising. The ideal candidate will have a background in e-commerce and strong communication skills, with experience in fashion or lifestyle retail preferred.

Qualifications

• 1-2 years of experience in e-commerce, preferably in fashion or lifestyle retail.
• Proficient in Shopify; knowledge of backend product management and site optimization.
• Familiarity with web analytics tools and SEO experience is an asset.

Responsibilities

• Oversee day-to-day operations of the online store and customer experience.
• Monitor site metrics and analyze customer journeys for improvement.
• Execute and report on A/B tests to optimize site UX.

Skills

E-commerce

Digital Merchandising

UX Principles

Project Management

Attention to Detail

Communication Skills

Education

Post-secondary degree in marketing, communications, business, or a related field

Tools

Shopify

Google Analytics

HTML

CSS

Canva

Figma

Adobe Creative Suite

Job description

The Lisa Gozlan Ecommerce & Digital Merchandising Manager is responsible for overseeing and managing the day-to-day operations of our online store. This role will play a key part in ensuring a seamless customer experience through effective product management, site optimization, digital merchandising and the creation of engaging, high-quality content for the website.

• Oversee the creation, accuracy and optimization of all product listings (naming, descriptions, pricing, imagery, SKUs, tags)
• Own weekly homepage and category refreshes, ensuring alignment with product launches, brand calendar and marketing campaigns.
• Collaborate with the buying team to ensure digital merchandising and product launches are executed in sync with marketing and inventory readiness.
• Manage the upload of web content including landing pages, promotional banners and product imagery.
• Partner with the Brand Content Manager to ensure all content hierarchy, web imagery and storytelling are aligned with brand goals.

Site Performance & Analytics

• Monitor and report on site metrics (traffic bounce rate, conversion, AOV and sales)
• Analyze customer journeys and interpret heat maps, click-through rates, scroll depth to identify improvement opportunities.
• Monitor and report on feedback from post-purchase surveys and product reviews to help guide site and / or product enhancements.
• Identify and troubleshoot content or technical issues in collaboration with developers and / or support platforms to resolve issues and improve site stability.

Site Optimization

• Execute and report on A / B tests to optimize site UX and drive conversion rate improvements.
• Ensure mobile-first experience is prioritized, adjusting layouts and navigation for mobile responsiveness.
• Perform regular tests across devices for usability, performance and speed
• Implement and manage seasonal and promotional campaigns (discounts, gift-with-purchase etc.).
• Optimize on-site search filters, result accuracy and synonym mapping, refining product categorization to improve product discovery and dwell time.

Qualifications & Skills :

• Post-secondary degree in marketing, communications, business, or a related field
• 1–2 years of experience in e-commerce, preferably in fashion or lifestyle retail
• Proficient in Shopify; knowledge of backend product management and site optimization
• Strong understanding of UX principles and digital merchandising
• Familiarity with web analytics tools (e.g., Google Analytics); SEO experience is an asset
• Excellent project management and time-management skills
• Exceptional attention to detail and communication skills
• Ability to thrive in a collaborative, fast-paced environment

Nice to Have :

• Experience with email marketing platforms (e.g., Klaviyo)
• Working knowledge of HTML / CSS
• Familiarity with design tools like Canva, Figma, or Adobe Creative Suite