Media Campaign Coordinator

Target Marketing & Communications; San Juan de Terranova; On-site; CAD 40,000 - 60,000; Full time

Job summary

An established industry player in advertising is seeking a Media Campaign Coordinator to join their dynamic team. This entry-level role offers the opportunity to learn and grow within a fast-paced environment. You'll collaborate with various departments to ensure successful execution of ad campaigns across digital and broadcast platforms. Your analytical skills will be key in optimizing campaign performance and driving insights for future strategies. If you have a passion for media and marketing, this is the perfect chance to kickstart your career and make a real impact in the advertising world.

Qualifications

• Bachelor's degree in marketing or relevant communications field required.
• Strong organizational skills and ability to work independently.
• Basic understanding of online display and video advertising.

Responsibilities

• Collaborate with media and creative teams to schedule campaigns.
• Monitor digital ad campaigns and provide optimization recommendations.
• Set up and manage Google Search campaigns, including budgeting.

Skills

Verbal Communication

Written Communication

Organizational Skills

Numerical Skills

Excel Knowledge

Interest in Media and Advertising

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Tools

Google Analytics

Demand Side Platforms (DSPs)

HTML/Coding

Job description

Looking to get your start in advertising and marketing? Are you the kind of person who can juggle multiple tasks without dropping a single beat?

Target Marketing & Communications Inc. is Atlantic Canada’s most awarded full-service advertising agency and Canada’s inaugural Small Agency of the Year. We’re looking for a Media Campaign Coordinator to join our team.

As a Campaign Coordinator, you’ll be an integral part of the media team, collaborating closely with all departments to ensure our clients’ ad campaigns are flawlessly executed – broadcast and digital video, online display, search, social, and beyond. You’ll help orchestrate campaigns with precision, and your sharp eye for data will support ongoing analytics and insights that shape smarter, stronger work for future campaigns and approaches for our clients.

Responsibilities of this role:

As this is an entry-level position, responsibilities will grow with the experience level of the candidate and will include:

• Working collaboratively with our media team and our account, creative, and digital departments, you will ensure that all campaign creative is trafficked and scheduled using our ad server and other agency partners and processes.
• Establish routine reporting procedures to monitor digital ad campaigns and make optimization recommendations based on performance, using data from our ad server, Google Analytics, and other partner performance data.
• Aid in setting up and optimizing programmatic media campaigns through the use of Demand Side Platforms (DSPs).
• Set up and manage Google Search campaigns, including budgeting, keyword generation, ad building, optimization and reporting.
• Create and implement tracking tags on client and publisher web properties.
• Troubleshoot and investigate any delivery discrepancies and other technical issues.
• Follow emerging trends and industry developments to deepen your understanding of the digital advertising landscape.

Qualifications / Requirements:

• Bachelor’s degree in marketing or a relevant communications field.
• Excellent verbal and written communication skills.
• A basic understanding of online display and video advertising.
• Strong organizational skills with the ability to prioritize and complete tasks independently.
• Numerical and computer skills (strong Excel knowledge is a definite asset).
• Ability to speak and present before vendors, clients, and fellow employees.
• HTML / coding knowledge is an asset.
• Must have an interest / passion for media, advertising, and marketing.

Company Description:

Now in its 45th year, Target Marketing & Communications Inc. is an award-winning, full-service advertising and brand architecture firm based in St. John’s, Newfoundland.

Our philosophy is simple: Hire the best people. Select the best clients. Do the best work. Have fun. And always challenge conventional thinking. After all, we know that great advertising and branding have nothing to do with agency size or geography and everything to do with passion and great ideas.

If you're looking for a dynamic, rewarding, and fast-paced environment where you can learn, grow, and make an impact – drop us a line [e-mail].