Demand Generation Manager (via Softmax Data)

MoxiWorks; Vancouver; On-site; CAD 90,000 - 120,000; Full time

Job summary

MoxiWorks is seeking a Demand Generation Manager to develop and execute strategies aimed at increasing subscriptions among real estate agents in the US and Canada. This mid-senior level role involves managing marketing campaigns, collaborating with various teams, and driving upsell conversions. Candidates should have extensive experience in demand generation, particularly in a SaaS B2C environment, and possess strong analytical and communication skills.

Benefits

Paid Time Off

Prescription Reimbursement

Massage/Chiropractor/Physio Therapy

Life Insurance

Out-of-Country Travel Insurance

Qualifications

• 5+ years in demand generation or field marketing within a SaaS B2C environment.
• Experience marketing to real estate agents is highly preferred.
• Strong analytical skills and data-driven decision-making experience.

Responsibilities

• Manage marketing campaigns targeting real estate agents including email and webinars.
• Support brokerage enterprise opportunities and collaborate with sales and marketing teams.
• Drive agent upsell conversions through targeted campaigns.

Skills

Demand generation

Field marketing

Content marketing

Analytical skills

Communication

Teamwork

Tools

Pardot

Salesforce

Job description

Demand Generation Manager (via Softmax Data)

Join MoxiWorks as a Demand Generation Manager, focusing on real estate agents in the US and Canada. You will develop and execute demand-generation strategies to increase subscriptions and support enterprise sales efforts. The role reports to the Director of Demand Generation.

Key Responsibilities

• Manage marketing campaigns targeting real estate agents, including email, webinars, and promotional activities.
• Support brokerage enterprise opportunities and collaborate with sales, marketing, and customer success teams.
• Drive agent upsell conversions through targeted campaigns and analyze marketing effectiveness.
• Work with Product and UX teams on messaging and conversions.
• Create agent-facing content with the marketing team.
• Support regional field marketing events and collaborate on agent webinars and training sessions.

Qualifications

• 5+ years in demand generation or field marketing within a SaaS B2C environment, preferably with product-led growth experience.
• Experience marketing to real estate agents is highly preferred.
• Skilled in content marketing and channels like email, social media, and webinars.
• Proficient in marketing automation and CRM tools; familiarity with Pardot and Salesforce is a plus.
• Strong analytical skills and data-driven decision-making experience.
• Excellent communication and teamwork skills.
• Curious, proactive, and results-oriented.

The salary range is CAD$90,000 to CAD$120,000, depending on experience. Benefits include Paid Time Off, Prescription Reimbursement, Massage/Chiropractor/Physio Therapy, Life Insurance, and Out-of-Country Travel Insurance.

Additional Information

Level: Mid-Senior

Type: Full-time

Function: Marketing and Sales