Marketing Manager, Base

Rogers communications inc.; Halifax; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading company in telecommunications seeks a Manager, Marketing Base to enhance customer engagement through strategic marketing initiatives. The role involves managing communications, analyzing data for insights, and collaborating with cross-functional teams to drive performance. This hybrid position offers competitive salary and benefits, emphasizing growth and sustainability.

Benefits

Competitive salary and annual bonus

Flexible health and dental benefits

Paid volunteer time

Wellness programs

Qualifications

• 3 to 5 years of experience in B2B marketing, preferably in technology.
• Strong knowledge of digital marketing channels.

Responsibilities

• Manage communications with Business customers and lead marketing strategies.
• Analyze customer data to identify revenue and engagement opportunities.

Skills

Analytical skills

Project management

Customer-centric approach

Communication

Education

University or College degree in Marketing

Tools

Email marketing platforms

CRM systems

Job description

Our company was built on the dream of a pioneering entrepreneur, and that spirit continues to empower our work with businesses across Canada today. The Rogers Business team helps organizations of all sizes adapt, scale, and win with network services and other innovative technology solutions that are reliable, secure, and scalable. These solutions are built to allow businesses to operate more efficiently, reduce costs, and improve productivity and collaboration. We are looking for team members who have a passion for delivering industry-leading value to customers and communities where we live and work. Come build a rewarding career at Rogers and be a driving force behind our success story!

We are seeking a passionate, highly motivated performance marketer who strives for excellence in every campaign. The ideal candidate will focus on delivering breakthrough ideas that meet business objectives, supported by analytical insights and strategic thinking. You should be able to prioritize multiple tasks and stakeholders in a fast-paced, deadline-driven environment.

Role: Manager, Marketing Base

In this role, you will work cross-functionally to manage communications with our Business customers, leading strategy and execution for engagement, marketing, and lifecycle communications for our existing clients.

Key Responsibilities:

1. Understand the needs of business customers and how our products and services meet those needs.
2. Proactively plan and manage customer lifecycle communication programs.
3. Establish campaign targets and KPIs, and develop reports to improve performance.
4. Collaborate with data and sales teams to enhance campaign efficiency and data quality.
5. Work with creative and customer base agencies to deliver effective communications.
6. Design and execute marketing, engagement, and lifecycle campaigns.
7. Prioritize and manage requests for customer communications.
8. Analyze customer data to identify revenue and engagement opportunities.
9. Coordinate with Sales to optimize campaign effectiveness.
10. Manage customer lists, including segmentation and version control.
11. Write clear, customer-focused communications.
12. Ensure timely creation and submission of assets.
13. Work closely with Data & Analytics to measure and report campaign performance.

Qualifications:

1. 3 to 5 years of experience in customer communications within B2B marketing, preferably in technology or telecommunications.
2. Experience in strategic planning for lifecycle programs.
3. Strong knowledge of digital marketing channels.
4. Experience with email marketing platforms and CRM systems.
5. Analytical skills to interpret data and measure success.
6. Creative and engaging content development skills.
7. Customer-centric approach and relationship-building skills.
8. Excellent project management and attention to detail.
9. Superior written and verbal communication skills.
10. Ability to work independently in a dynamic environment.
11. University or College degree in Marketing, Advertising, Communications, or Business is preferred.

What We Offer:

We invest in our people and provide resources, growth opportunities, discounts, and perks, including:

• Competitive salary and annual bonus
• Flexible health and dental benefits, pension, RRSP, TFSA, and stock matching
• Discounts on Rogers services, Blue Jays tickets, TSC, and wireless accessories
• Paid volunteer time and company matching for charitable donations
• Wellness programs including Employee Assistance Program, virtual therapy, and fitness memberships
• Commitment to environmental sustainability and diversity, with employee resource groups supporting various communities

Additional Details:

This is a hybrid role requiring presence in the office three days a week. The recruitment process includes a phone screen, virtual interviews, and background checks, including credit and criminal checks.

Schedule: Full-time | Shift: Day | Contract: Permanent