Digital Marketing Manager

Pacific Blue Cross; Burnaby; Hybrid; CAD 75,000 - 100,000; Full time

Job summary

Pacific Blue Cross is seeking a Digital Marketing Manager to lead direct marketing and customer lifecycle management efforts. This role involves developing and analyzing marketing campaigns using Microsoft Dynamics, and requires a Bachelor's degree along with 5 years of experience in sales or marketing. The position offers a hybrid work environment and an attractive compensation package.

Benefits

Flexible working hours

Paid vacation starting at 4 weeks

Generous benefits including health and dental

Onsite gym and cafeteria

Access to virtual doctors/counselors

Qualifications

• 5 years of related experience in sales or marketing.
• Experience with CRM tools for campaign development.
• Ability to communicate insights effectively.

Responsibilities

• Responsible for direct marketing and customer lifecycle management.
• Develop, execute, and analyze marketing campaigns.
• Lead Marketing team members in product and service initiatives.

Skills

Analytical

Communication

Data Visualization

Education

Bachelor’s degree in Business, Marketing, Economics or equivalent

Tools

Microsoft Dynamics

Job description

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About Pacific Blue Cross

Pacific Blue Cross (PBC) has been British Columbia's leading benefits provider for over 80 years. We are an independent, not-for-profit society with strong roots in BC’s health care system. We provide health, dental, life, disability, and travel coverage to 1 in 3 British Columbians through employee group plans and individual plans.

About Pacific Blue Cross

Pacific Blue Cross (PBC) has been British Columbia's leading benefits provider for over 80 years. We are an independent, not-for-profit society with strong roots in BC’s health care system. We provide health, dental, life, disability, and travel coverage to 1 in 3 British Columbians through employee group plans and individual plans.

We are fueled by a commitment to keep health care sustainable for all British Columbians. Through our PBC Health Foundation, we fund projects that improve health outcomes directly related to mental health and wellbeing as well as the prevention and / or management of chronic disease. We are interested in finding people who want to make a difference and who are looking to grow their career with us.

We offer an attractive compensation and benefits package. Our workplace culture values health and wellness, diversity and equality, continuing education, environmental sustainability and giving back to the community.

• Flexible working hours of 7.5 hours per day, Monday to Friday (i.e., 37.5 hours per week).
• Paid vacation starts at 4 weeks per year, and increases with years of service.
• Hybrid work environment (i.e., a combination of work from office and work from home days).
• Generous benefits, including extended health, dental, and life insurance; depending on the plan that you choose, these benefit premiums can be 100% paid by PBC.
• PBC contributes the equivalent of 8% of your base salary to a Defined Contribution pension plan. No employee contribution or matching is required, giving you more take-home pay.
• Onsite gym, cafeteria, and access to virtual doctors / counsellors 24 / 7 via our Employee Family Assistance Program!

About The Position

• We are searching for a permanent Digital Marketing Manager to join our Marketing team.
• PBC’s compensation program is built on a pay-for-performance philosophy, rewarding both individual and organizational achievements. The typical hiring range for this position is $75,000 - $100,000 per year, with the starting salary determined based on a combination of skills, education, experience, and internal equity. As part of our total rewards package, you’ll be eligible for our annual bonus program.

Are you ready to take on a role that is responsible for direct marketing and customer lifecycle management? If so, we want to hear from you! This is a unique opportunity to drive leads, foster prospects to acquire new members, cross-sell to grow products, and deliver on retention efforts will directly contribute to the health and well-being of our community.

We offer an attractive compensation and benefits package. Our workplace culture values health and wellness, diversity and equality, continuing education, environmental sustainability and giving back to the community.

This role is currently working hybrid from home and from our head office in Burnaby, BC. Apply this week if you would like to take on this role.

Key Ways This Position Makes An Impact

As the Digital Marketing Manager, you will be responsible for direct marketing and customer lifecycle management for acquisition and retention of members and small businesses.

In this role, you would find data insights to develop, execute, and analyze our marketing campaigns and strategies using Microsoft Dynamics to maximize our return on investment.

You would share expertise across the organization from Microsoft Dynamics insights that would help drive growth.

You would be leading Marketing team members that support products and service initiatives to ensure that they have knowledge required to grow the member value proposition.

As the Digital Marketing Manager, you would apply analytical and technical expertise to identify, develop, and execute direct marketing campaigns.

In this role you would interpret business intelligence and help improve marketing ROI.

You would apply technical and analytical expertise to other CRM modules to help ensure data is outlined and organized based on key descriptors to allow for future marketing campaign success.

As the Manager, you would create, prioritize, oversee and evaluate campaigns and assess success of campaigns on a scorecard, then report results to senior leaders and the Marketing team.

Key Experiences You Bring To This Role

• Bachelor’s degree with a major in Business, Marketing, Economics or equivalent
• 5 years of related experience in sales or marketing, including responsibility for operational service levels and revenue accountability
• Experience working with Microsoft Dynamics or another Customer Relationship Management tool to develop campaigns, reporting results and analyzing data for business insights
• Analytical experience with an ability to communicate insights to senior management teams, synthesize complex information, making it relevant, understandable and actionable
• Ability to display data visually, creating powerful presentations which effectively demonstrate the value of deliverables

If you’re excited about taking on this opportunity, we invite you to apply today and start the conversation with us about this position.

Please apply via our website this week at http : / / www.pbchbs.com / company / careers /

While we thank all applicants for their interest, only short-listed candidates will be contacted.

Diversity, Equity, and Inclusion

PBC is an Indigenous Works employer of choice, an Insurance Business Canada Diversity, Equity, and Inclusion award winner, one of Canada’s Greenest employers, a Canadian Centre for Diversity and Inclusion (CCDI) employer partner, and a Pride at Work partner.

We strive to create a workplace where everyone feels valued and employees feel empowered to freely participate and contribute regardless of race, ethnicity, gender, sexual orientation, religion, ability, education level, parental status, or socioeconomic status. We are an equal opportunity employer and welcome applications from all qualified candidates.

To request an accommodation in completing this job application, testing, interviewing, or otherwise participating in the employee selection process, please direct your inquiries to [e-mail] . These accommodation requests will be reviewed confidentially and, on a case-by-case basis by Human Resources.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Insurance

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