Senior Marketing Manager, SEO & CRO

Thumbtack; Ontario; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading company is seeking a Senior Marketing Manager specializing in SEO and CRO to enhance website performance and drive organic growth. The role involves strategic oversight of SEO initiatives, collaboration with cross-functional teams, and leveraging AI tools for optimization. Ideal candidates will have extensive experience in managing large-scale websites and a strong technical SEO background.

Qualifications

• 7+ years managing dual-sided marketplace websites with SEO expertise.
• Strong technical SEO skills and experience in agile environments.

Responsibilities

• Develop and execute SEO & AI-driven growth strategies.
• Conduct site audits and monitor performance metrics.

Skills

SEO

Data Analysis

Communication

Tools

Google Search Console

Ahrefs

Google Analytics

Job description

Join to apply for the Senior Marketing Manager, SEO & CRO role at Thumbtack

About Thumbtack

Thumbtack helps millions of people confidently care for their homes. It is the app you need to take care of and improve your home, offering personalized guidance, AI tools, and a top-tier hiring platform. Every day across the U.S., people rely on Thumbtack for urgent repairs, seasonal maintenance, and major renovations. We connect homeowners with a community of 300,000 local service businesses. If making an impact inspires you, join us and help build the future together.

About The Marketing Team

We are a team of digital marketers creating engaging campaigns across channels, collaborating with cross-functional partners (Brand, Product, Engineering, Data Science) to drive growth. Our mission is to help customers solve home care needs by discovering and using Thumbtack’s platform.

About The Role

We seek a highly experienced Senior Manager, SEO and CRO, to lead the health, performance, and growth of our website through strategic and technical excellence. This role involves overseeing organic search strategy, managing website health, diagnosing and resolving performance fluctuations, and leading cross-functional SEO initiatives. As a senior team member, you will shape our long-term SEO strategy, ensuring alignment with product, engineering, content, and marketing teams.

What You’ll Do

1. Develop & execute SEO & AI-driven growth strategies to fuel sustainable organic growth, optimizing for search and AI discovery.
2. Stay ahead of evolving AI search models (e.g., Google SGE, Bing Copilot, Perplexity) and develop strategies to optimize content for AI-generated results.
3. Enhance site architecture, internal linking, structured data, and on-page elements to improve user engagement and search visibility.
4. Conduct site audits, monitor performance metrics (core web vitals, crawlability, indexation), and implement scalable technical SEO solutions.
5. Collaborate with Product, Engineering, Design, and Analytics teams to integrate SEO and AI strategies into platform and content development.
6. Analyze search trends, ranking factors, and traffic data to identify growth opportunities and communicate results to stakeholders.
7. Support content teams in optimizing for search intent, AI recommendations, and using headless CMS best practices.

Minimum Qualifications

• 7+ years of experience managing large-scale dual-sided marketplace websites with deep SEO expertise.
• Strong technical SEO skills: site architecture, structured data, Core Web Vitals, log analysis, rendering optimization.
• Ability to balance execution and strategy, leading cross-functional initiatives with measurable impact.
• Proficiency with SEO tools (Google Search Console, BrightEdge, Ahrefs, SEMrush, Screaming Frog, etc.).
• Experience managing SEO projects in agile environments with sprint planning.
• CRO expertise with A/B testing, multivariate testing, and user behavior analysis (tools like Optimizely, VWO, Google Optimize).
• Data analysis skills using Google Analytics, Fullstory, Hotjar, etc., to inform UX and conversion improvements.
• Excellent communication and stakeholder management skills.

Additional Information

Thumbtack values diversity and is an equal opportunity employer. We consider qualified applicants regardless of background or criminal history, and provide accommodations for disabilities during the application process. For privacy rights and more information, visit our privacy policy.