Marketing Manager

Let's Get Moving; Golden Horseshoe; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading company is seeking a results-driven Marketing Manager to lead their paid media strategy across online and offline channels. The ideal candidate will have 3-5 years of experience in managing paid media campaigns, strong analytical skills, and team management experience. This role offers the opportunity to drive ROI through innovative marketing strategies and collaboration with cross-functional teams.

Qualifications

• 3-5 years managing paid media campaigns.
• Experience with Google Ads, Microsoft Ads, social media advertising.

Responsibilities

• Develop and execute paid media strategies across channels.
• Analyze campaign data for actionable insights.
• Lead and manage a team of marketing specialists.

Skills

Analytical Skills

Problem Solving

Communication

Organizational Skills

Tools

Microsoft Excel

Job description

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Direct message the job poster from Let's Get Moving

We seek a results-driven Marketing Manager, Paid Media , to lead our paid media strategy and execution across online and offline channels. The ideal candidate will have 3-5 years of experience managing paid search (Google Ads, Microsoft Ads), social media advertising, and other paid channels, with a proven track record of driving ROI. This role requires strong analytical skills, expertise in digital and traditional marketing, and team management experience.

Key Responsibilities :

• Develop and execute paid media strategies across online (Google Ads, Microsoft Ads, social media) and offline channels to achieve business objectives.
• Manage end-to-end campaign processes, including planning, setup, implementation, optimization, and reporting.
• Analyze campaign data to provide actionable insights and optimize performance (ROI, ROAS, Cost Per Lead, Conversion Rate).
• Manage budget allocation across online and offline channels.
• Implement value-based bidding strategies.
• Lead, mentor, and manage a team of marketing specialists.
• Optimize online campaigns through keyword research, audience targeting, and A / B testing.
• Collaborate with cross-functional marketing teams (creative, content, SEO).
• Manage relationships with online and offline vendors and agencies.
• Ensure accurate documentation of campaign activities and results.
• Coordinate with franchise partners for campaign execution across all channels.
• Maintain clear communication with internal and external stakeholders.
• Oversee offline marketing initiatives, including direct mail, print advertising, local partnerships, and community events.
• Ensure seamless integration of online and offline marketing efforts.
• Apply knowledge of landing page optimization and conversion rate optimization (CRO).

Qualifications :

• 3-5 years of experience managing paid media campaigns, including Google Ads, Microsoft Ads, social media advertising, and offline marketing.
• Deep understanding of paid media platforms, campaign setup, optimization, and best practices.
• Strong analytical and problem-solving skills.
• Proven track record of driving results and achieving KPIs (ROI, ROAS, Cost Per Lead, Conversion Rate).
• Experience with value-based bidding strategies.
• Experience managing and mentoring marketing teams.
• Proficiency in Microsoft Excel (VLOOKUP, PivotTables, data analysis).
• Excellent written and verbal communication skills.
• Strong organizational and time-management skills.
• High accuracy and attention to detail.
• Ability to work on-site full-time (40 hours / week) at our office location.
• Familiarity with offline marketing channels and techniques.

Nice to Have :

• Experience in marketing for service-based businesses or franchise models.
• Google Ads and other relevant certifications.
• Home service business-based experience.
• Familiarity with SmartMoving.
• Familiarity with B2C & B2B.
• Experience with postcards, flyers, and other offline marketing efforts.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Consumer Services

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