Communications and Marketing Specialist

Canadian Association of Land and Energy Professionals; Calgary; On-site; CAD 50,000 - 80,000; Full time

Job summary

An established industry player is looking for a dynamic Communications and Marketing Specialist to enhance visibility and engagement. This role involves developing strategic marketing initiatives, managing communications, and creating brand awareness to foster meaningful connections with stakeholders. You'll have the opportunity to craft compelling content, oversee social media strategies, and collaborate with internal teams to promote events and initiatives. If you're passionate about driving impact in the nonprofit sector and possess strong communication skills, this is an exciting opportunity to make a difference.

Qualifications

• 2+ years of experience in communications or marketing, ideally in a nonprofit.
• Strong written and verbal communication skills are essential.

Responsibilities

• Develop and implement comprehensive communications and marketing strategies.
• Manage social media presence and create engaging content.
• Coordinate promotional materials for events and campaigns.

Skills

Strategic Thinking

Written Communication

Verbal Communication

Project Management

Social Media Management

Content Creation

Education

Bachelor’s degree in Communications

Bachelor’s degree in Marketing

Bachelor’s degree in Public Relations

Tools

Adobe Creative Suite

Canva

WordPress

Constant Contact

Google Analytics

Job description

Position Overview

We are seeking a dynamic and strategic Communications and Marketing Specialist to enhance the visibility, engagement, and impact of our organization. This role will develop and execute marketing initiatives, manage communications, and create brand awareness to build meaningful connections with our stakeholders to advance the association’s mission and value within industry.

Key Responsibilities

1. Communications Management

·Develop and implement a comprehensive communications strategy.

·Create and distribute compelling content, including newsletters, press releases, social media posts, and reports.

·Maintain and update the organization’s website and ensure alignment with brand messaging.

·Respond and triage to media inquiries to the President.

·Coordinate and create content for CALEP’s newsletter publication.

2. Marketing and Branding

·Brand development to increase the visibility of the association, attract and engage members.

·Plan and execute marketing campaigns to promote events, programs, and initiatives.

·Create marketing and internal/external branding materials.

·Oversee branding guidelines and ensure consistency across all materials.

·Analyze marketing performance and provide insights to improve campaign effectiveness.

3. Digital and Social Media Strategy

·Manage and grow the association’s presence on social media platforms.

·Create engaging social media content, including graphics, videos, and posts.

·Monitor and report on social media analytics to guide strategy.

4. Member and Stakeholder Engagement

·Collaborate with internal teams, committees and the Board of Directors to develop member-focused communications and campaigns.

·Assist outreach efforts to build relationships with sponsors, partners, and volunteers.

·Conduct surveys and gather feedback.

5. Event Promotion

·Develop promotional materials for conferences, webinars, and workshops.

·Coordinate email campaigns and event advertising.

·Support communication efforts during events.

Qualifications

Required:

·Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.

·2+ years of experience in communications, marketing, or a similar role, ideally within a nonprofit or association setting.

·Strong written and verbal communication skills.

·Proficiency in tools such as Adobe Creative Suite, Canva, social media platforms, and content management systems (e.g., WordPress).

·Experience with email marketing platforms (e.g., Constant Contact) and analytics tools (e.g., Google Analytics).

Preferred:

·Familiarity with nonprofit or association operations and member-focused communications.

·Experience with implementation of, and updates to websites and social media platforms.

·Knowledge of fundraising or grant-writing communications is a plus.

Key Competencies

·Strategic thinking and ability to align communications with organizational goals and initiatives.

·Strong project management skills and ability to handle multiple priorities.

·Creative mindset with attention to detail.

·Ability to work both independently and collaboratively in a team environment.

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