marketing consultant - market research

Government of Canada - Western; Calgary; On-site; CAD 50,000 - 65,000; Full time

Job summary

A government position in Calgary focused on marketing and communications. The role involves preparing public materials, conducting market research, and engaging with the media. Ideal candidates will have strong communication skills and a background in marketing. This is an on-site position with no remote work options.

Qualifications

• 1 to 2 years of experience required.

Responsibilities

• Oversee the preparation of public written material.
• Conduct surveys and analyze data on consumer habits.
• Assist in the preparation of brochures and reports.

Skills

Excellent oral communication

Excellent written communication

Initiative

Judgment

Organized

Accurate

Reliability

Quick learner

Education

College, CEGEP, or other non-university certificate or diploma from a program of 1 year to 2 years

Job description

Overview

Languages

English

Education

• College, CEGEP, or other non-university certificate or diploma from a program of 1 year to 2 years

Experience

1 year to less than 2 years

On site

Work must be completed at the physical location. There is no option to work remotely.

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The employer stated that this position is a green job because it involves tasks and responsibilities contributing to positive environmental outcomes and helping Canada achieve its net-zero target.

Responsibilities and Tasks

• Oversee the preparation of public written material
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters, and other material
• Coordinate special publicity events and promotions
• Gather, research, and prepare communications material
• Initiate and maintain contact with the media
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development potential and future trends
• Design market research questionnaires
• Develop a portfolio of marketing materials
• Conduct online marketing, e-commerce, and website promotions
• Develop marketing strategies
• Deliver presentations at conferences, workshops, or symposia
• Maintain and manage digital databases
• Consult with clients after sales to provide ongoing support

Supervision

• No supervision responsibility

Experience and Specialization

• Brand management
• Digital media

Additional Information

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail
• Large workload

Personal Suitability

• Excellent oral communication
• Excellent written communication
• Initiative
• Judgment
• Organized
• Accurate
• Reliability
• Quick learner