marketing consultant - market research

Government of Canada; Calgary; On-site; CAD 45,000 - 70,000; Full time

Job summary

An established industry player is seeking a motivated individual for a role that blends marketing expertise with a commitment to environmental sustainability. This position involves overseeing the creation of public materials, conducting market research, and developing innovative marketing strategies. You'll play a vital role in promoting initiatives that align with Canada's net-zero target while working in a fast-paced environment. If you have a passion for marketing and a desire to contribute to positive environmental outcomes, this opportunity is perfect for you!

Qualifications

• 1-2 years of experience in marketing or related field.
• Strong analytical and research skills to conduct surveys and studies.

Responsibilities

• Oversee the preparation of public written material and marketing strategies.
• Conduct surveys and analyze consumer buying habits and preferences.
• Design market research questionnaires and deliver presentations.

Skills

Excellent oral and written communication skills

Initiative

Judgment

Organized

Accurate

Reliable

Quick learner

Education

College, CEGEP or other non-university certificate or diploma

Job description

Overview Languages

English

Education

• College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years

Experience

1 year to less than 2 years

On site

Work must be completed at the physical location. There is no option to work remotely.

Green job

This position is classified as a green job, contributing to environmental preservation, conservation, and restoration. Learn more about green jobs.

Note: This information was provided by the employer; it was not verified by Job Bank.

The employer states that this position is a green job because it involves tasks and responsibilities that contribute to positive environmental outcomes and support Canada's net-zero target.

Responsibilities and Tasks

• Oversee the preparation of public written material
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters, and other materials
• Coordinate special publicity events and promotions
• Gather, research, and prepare communications material
• Initiate and maintain contact with the media
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development potential and future trends
• Design market research questionnaires
• Develop a portfolio of marketing materials
• Conduct online marketing, e-commerce, and website promotions
• Develop marketing strategies
• Deliver presentations at conferences, workshops, or symposia
• Maintain and manage digital databases
• Provide ongoing support to clients after sales

Supervision

• No supervision responsibilities

Experience and Area of Specialization

• Brand management
• Digital media

Additional Information

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail
• Large workload

Personal Suitability

• Excellent oral and written communication skills
• Initiative
• Judgment
• Organized
• Accurate
• Reliable
• Quick learner