Social Marketing Coordinator

InsideHigherEd; Ontario; Hybrid; CAD 75,000 - 97,000; Full time

Job summary

Join a dynamic team at a leading Canadian university as a Social Marketing Coordinator. This role involves crafting innovative social media strategies to engage diverse audiences and promote the university's mission. With a focus on collaboration and creativity, you'll leverage your expertise in social media analytics and content creation to drive impactful campaigns. If you're passionate about storytelling and thrive in a fast-paced environment, this opportunity is perfect for you. Contribute to a purpose-driven organization that values diversity and inclusion while sharing the vibrant story of the University of Toronto Scarborough.

Qualifications

• 4+ years of experience in social media strategies.
• Proven ability to create engaging social media content.

Responsibilities

• Create and edit social media content across multiple platforms.
• Analyze social media activities and recommend improvements.

Skills

Social Media Strategy

Content Creation

Social Media Analytics

SEO

Adobe Creative Suite

Google Analytics

Communication Skills

Education

Bachelor's Degree

Tools

Adobe Creative Suite

Canva

MS Office

Job description

Department : UTSC : Marketing and Communications

Campus : University of Toronto Scarborough (UTSC)

Position Number : 00052931

Description : About us :

The University of Toronto Scarborough is a place of energy, enthusiasm and passion. Our commitment to inclusive excellence attracts the brightest learners, scholars and employees from around the globe. Our success has been made possible by the opportunity given to us by our Indigenous hosts to operate on their territory, and we cherish our continuing partnerships with these communities. The University of Toronto Scarborough is an exciting campus with unlimited potential. Join us on our journey.

This search aligns with the University’s commitment to strategically and proactively promote diversity among our community members ( Statement on Equity, Diversity & Excellence ). Recognizing that Black, Indigenous, and other Racialized communities have experienced inequities that have developed historically and are ongoing, we strongly welcome and encourage candidates from those communities to apply.

Your opportunity :

The Marketing & Communications team at the University of Toronto Scarborough is looking for a dynamic, innovative social media professional to join us. Our team is a highly collaborative group of Marketing Communications professionals, driven to find new and creative ways to reach our audiences. We bring the U of T story to life, every day. We are looking for a talented Social Marketing Coordinator to join the team. In this role you will contribute to the implementation of an integrated social media strategy for U of T Scarborough. You should have extensive experience creating compelling social media content, building engaging and relevant social media campaigns which integrate with broader marketing and communications initiatives. This role requires a collaborative communicator with the ability to build strong relationships with stakeholders and partners. You should have expert level understanding of social media best practices and various platforms. We are a data-driven team, so a thorough understating of social media analytics is critical.

If you are interested in working with an iconic Canadian brand, are excited at the prospect of being a part of a purpose-driven organization with a social conscience, and thrive in a fast paced, team environment, this might be the perfect opportunity for you. Innovative, convention-challenging, agile creatives are asked to apply! Whether you are from higher education, media, broadcast, start-up, non-profit, or another sector, bring your talents to our team.

Join us and help share the U of T Scarborough story.

Your responsibilities will include :

• Liaising with colleagues across the University to ensure consistent and / or integrated messaging
• Creating and editing social media content across multi-platforms
• Tracking and monitoring (social media) communication activities
• Analyzing and recommending options for the development of visual expression / layout of social assets
• Maintaining information on social platforms
• Advising others on social media and content
• Advising on strategies to align social media with marketing / communication objectives
• Coordinating social media updates and ensuring technical issues are resolved

Essential Qualifications :

• Bachelor's Degree or acceptable combination of equivalent experience
• Minimum four years' experience implementing integrated multi-channel social media strategies that drive strategic business objectives
• Applicants are expected to show evidence of commitment to equity, diversity, inclusion, and the promotion of a respectful and collegial learning and working environment
• Demonstrated experience creating innovative social media marketing solutions
• Demonstrated experience balancing competing priorities and multiple projects concurrently and within tight timelines
• Comprehensive understanding of Google Analytics and other ROI tracking tools
• Well-informed on industry best practices and trends in social communications
• Deep knowledge of social media platforms, social marketing and audience segmentation principles, practices and techniques to successfully expand online audiences
• Thorough understanding of SEO and its function in driving content strategy
• Well-informed on social applicable copyright, access and privacy laws
• Strong working knowledge of Adobe Creative Suite, Canva, and MS Office
• Superior communication skills, both written and oral

To be successful in this role you will be :

• Achievement oriented
• Multi-tasker
• Possess a positive attitude
• Proactive
• Team player

NOTE :

• A full job description is available upon request from the UTSC HR Office .
• This role is currently eligible for a hybrid work arrangement, pursuant to University policies and guidelines, including but not limited to the University of Toronto's Alternative Work Arrangements Guideline .

Closing Date : 05 / 21 / 2025, 11 : 59PM ET

Employee Group : USW

Appointment Type : Budget - Continuing

Schedule : Full-Time

USW Pay Band 11 $75,223. with an annual step progression to a maximum of $96,196. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation / Pay Equity Maintenance Protocol.

Job Category : Administrative / Managerial

Lived Experience Statement

Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.

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All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Diversity Statement

The University of Toronto embraces Diversity and is building a culture of belonging that increases our capacity to effectively address and serve the interests of our global community. We strongly encourage applications from Indigenous Peoples, Black and racialized persons, women, persons with disabilities, and people of diverse sexual and gender identities. We value applicants who have demonstrated a commitment to equity, diversity and inclusion and recognize that diverse perspectives, experiences, and expertise are essential to strengthening our academic mission.

As part of your application, you will be asked to complete a brief Diversity Survey. This survey is voluntary. Any information directly related to you is confidential and cannot be accessed by search committees or human resources staff. Results will be aggregated for institutional planning purposes. For more information, please see http : / / uoft.me / UP .

Accessibility Statement

The University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission.

The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.

If you require any accommodations at any point during the application and hiring process, please contact [emailprotected] .

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