Content Creator - OpenRoad Group

OpenRoad Auto Group; Richmond; On-site; CAD 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Content Creator, where your creativity and passion for storytelling will help elevate the brand's presence across multiple platforms. This dynamic role involves producing engaging video and photographic content, managing social media channels, and collaborating closely with dealership managers to enhance customer engagement. With a focus on strategic content delivery, you'll play a pivotal role in shaping the brand's narrative and driving business growth. If you thrive in a fast-paced environment and have a knack for visual storytelling, this opportunity is perfect for you!

Qualifications

• Minimum two years of experience in a similar role.
• Deep understanding of social media platforms and content management.
• Strong videography and photography skills.

Responsibilities

• Deliver content to grow business for dealerships and the region.
• Create and manage social media content and engagement.
• Produce high-quality video and photographic content.

Skills

Social Media Management

Videography

Photography

Content Creation

Editing Skills

Communication Skills

Creativity

Multi-tasking

Relationship Building

Tools

Post-Production Software

Social Media Tools

Job description

UNLIMITED POSSIBILITIES AHEAD.

Position:

Content Creator

Location:

Head Office

Your contribution:

• Deliver content as a strategic advantage to grow business for dealerships and the region. Plan, organize, and coordinate internal and external content creation, marketing, and communication curation.
• Develop editorial calendar and content for region and dealerships.
• Create video content for website, dedicated channels, social media, and in-store displays: vehicle walkarounds, how-to guides, technology, monthly offers, staff, and others.
• Produce photographic content for internal and external channels: dealerships, events, staff, and others.
• Utilize video and audio technology platforms effectively.
• Coordinate social media content and management.
• Write organic social media posts and post photos and videos on platforms like Facebook, Instagram, LinkedIn, YouTube, and blogs.
• Source and craft compelling stories.
• Manage social media tools and reporting platforms.
• Create and implement annual and monthly content calendars for regions and stores.
• Align content with corporate social media strategy.
• Handle videography and photography tasks: coordinate shoots, manage lighting, settings, capture, and editing.
• Take and edit high-quality photos of vehicles, events, staff, and stores, including scripting, lighting, camera work, and basic editing.
• Plan, storyboard, film, and edit videos for dealership and regional social media channels.
• Maintain cameras and equipment.
• Manage online reputation by crafting timely responses to customer reviews across website, social media, and review sites.
• Coordinate with department managers to ensure responses lead to customer solutions.
• Work with reputation management platforms.
• Collaborate closely with Dealership Managers and the Marketing Department.
• Provide tailored content to support sales and awareness among in-market customers.
• Establish communication goals and strategies to increase engagement and improve guest experience.
• Analyze communication strategy performance to measure ROI and goal fulfillment.
• Align organic social media content with paid advertising initiatives.
• Identify communication gaps and implement solutions for consistent messaging across channels.
• Communicate objectives, methods, and procedures to all department managers.
• Follow manufacturer and OpenRoad brand guidelines.
• Perform other tasks as assigned.

What it takes to be part of our dynamic team:

• Minimum two years of experience in a similar role.
• Deep understanding of social media platforms, managing content and knowing what works best for each.
• Proven ability to grow social media followers and engagement for brands.
• Strong videography skills, including lighting and angles.
• Excellent photography skills.
• Ability to edit photos and videos using post-production software.
• Outstanding written English and attention to detail.
• Strong relationship-building skills.
• Highly creative with an eye for aesthetics.
• Well-organized with strong multi-tasking abilities.
• Ability to work under pressure and meet tight deadlines.
• Self-motivated and quick learner.
• Capable of working at a fast pace both independently and collaboratively.
• Passion for cars and automotive knowledge is a plus.
• Valid British Columbia Driver's License and ability to drive for content creation.

Internal Candidates MUST apply by filling out the Internal Endorsement Form on SharePoint. Failure to do so will delay your application.

https://orag.bamboohr.com/careers/4378

We are an equal opportunity employer that embraces diversity. We support our associates' growth to help them achieve their goals.

JOIN US AND GROW WITH US!