Content Creator - OpenRoad Group

OpenRoad Auto Group Limited; Richmond; On-site; CAD 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic Content Creator to enhance its marketing efforts. This role involves crafting engaging content for various platforms, including social media and websites, to drive business growth. The ideal candidate will possess strong videography and photography skills, alongside a creative flair for storytelling. With a focus on collaboration and communication, you will work closely with dealership managers to align content strategies with marketing initiatives. If you have a passion for automotive and a knack for digital content, this opportunity is perfect for you!

Qualifications

• Minimum two years experience in a similar role.
• Strong videography and photography skills are essential.
• Ability to edit photos and videos using post-production software.

Responsibilities

• Deliver content to grow business for dealerships and the region.
• Coordinate social media management and reporting tools.
• Analyze performance of communication strategies to determine ROI.

Skills

Social Media Management

Videography

Photography

Content Creation

Editing Skills

Creative Writing

Communication Skills

Organizational Skills

Tools

Post-Production Editing Software

Social Media Platforms

Job description

UNLIMITED POSSIBILITIES AHEAD.

Position: Content Creator

Location: Head Office

Your contribution:

• Deliver content as a strategic advantage to grow business for dealerships and the region. Plan, organize, and coordinate internal and external content creation, marketing and communication curation.
  
• Editorial calendar and content for region and dealerships
• Video content for website, dedicated channels, social media and in-store displays:vehicle walkarounds, how-to, technology, monthly offers, staff, and others
• Photographic content for internal and external channels:dealership, events, staff, and others
• Video and audio technology platforms – knowledge and use
• Social media content coordination
• Write organic social media posts and post photos and videos: Facebook, Instagram, LinkedIn, YouTube, blog, etc.
• Source and tell stories.
• Coordinate social media management and reporting tools.
• Create and implement annual and monthly content calendars for region and stores.
• Align content with corporate social media strategy.
• Videography and photography
• Coordinate photo shoots and video shoots: lighting, settings, capture and editing.
  
• Take and edit high-quality photos of vehicles, events, staff and stores: script creation, lighting, camera use, basic editing.
  
• Plan, storyboard, film and edit videos for dealership and regional social media and other channels.
  
• Maintain cameras and equipment.
• Online reputation management
• Craft timely responses to online customer reviews: website, social, review sites.
• Coordinate with department managers to ensure responses lead to customer solutions.
• Work with reputation management platforms.
• Work closely with the Dealership Managers and Marketing Department
• Provide tailored content for in-market customers to support sales and awareness.
• Establish communication goals and ways to increase customer and associate engagement, working towards improving the guest experience.
• Analyze performance of internal and external communication strategies to determine ROI and level of fulfillment of planned goals.
• Align organic social media content plans with Marketing Department’s paid advertising and initiatives.
• Identify gaps in communication strategy and execute solutions to ensure consistent communication through all channels.
• Communicate objectives and methods and procedures to all department managers.
• Observe and follow manufacturer and OpenRoad brand guidelines.
• All other tasks as assigned.

What it takes to be part of our dynamic team:

• Minimum two years experience in a similar role
• Deep understanding of social media platforms, with experience managing content on various platforms and knowledge of the type of content that works best for each platform
• Demonstrated ability to successfully manage social media accounts for brands, with follower growth and engagement as priorities
• Strong videography skills are essential, with good understanding of lighting and angles
• Excellent photography skills
• Ability to edit photos and videos using post-production editing software
• Outstanding written English, with excellent attention to detail
• Strong ability to build relationships
• Highly creative with keen eye for details and aesthetics
• Well organized and strong multi-tasking ability
• Ability to work under pressure, with tight deadlines
• Highly self-motivated with ability to learn quickly
• Ability to work at a fast pace both as a self-starter and cooperatively
• Passion for cars and automotive knowledge a significant bonus
• A valid British Columbia Driver’s License and ability to drive vehicles for off-site content creation
  

Internal Candidates MUST apply by filling out theInternal Endorsement Form on SharePoint. Failure to complete the form will cause a delay in your application.

https://orag.bamboohr.com/careers/4378

We are an equal opportunity employer that embraces diversity. We stand behind the growth of our associates to help them achieve their vision and goals.

JOIN US AND GROW WITH US!