Marketing Specialist

OssKin; Kingston; On-site; CAD 50,000 - 80,000; Full time

Job summary

OssKin, a fast-growing MedTech company, is hiring a Marketing Specialist to enhance brand visibility and drive engagement. You will manage diverse marketing initiatives, including content creation, social media strategies, and campaign management. The ideal candidate has experience in scaling B2B businesses and is adept with marketing automation tools.

Qualifications

• 3+ years of experience in marketing with a track record in B2B revenue growth.
• Proficient in SEO, SMM, and marketing automation tools.
• Excellent copywriting and branding skills.

Responsibilities

• Develop SEO-optimized content across various digital channels.
• Manage and implement social media strategies to grow online presence.
• Plan and execute digital marketing campaigns to achieve business objectives.

Skills

SEO

Content Creation

Social Media Management

Analytical Skills

Copywriting

Tools

Hubspot

Salesforce

Asana

Clickup

Mailchimp

Figma

Canva

Job description

OssKin is a fast-growing Montreal-based MedTech company specialized in development and manufacturing of wearable orthopedic devices, using proprietary mass customization software and 3D printing technology.

Technology is at the core of powering the award-winning platform for the world’s first 3D printed orthopedic company, and we were among the first to do it. The team is proud to work with a large and diverse customer base across North America.

Marketing Specialist :

OssKin is seeking a Marketing Specialist to help us implement the marketing vision and accelerate business growth. As part of our team, you will play a key role in shaping our brand’s tone of voice across all platforms, driving engagement and awareness, and building a strong connection with our current and future customers across across North America.

Responsibilities :

• Content Creation and Optimization. Develop SEO-optimized and engaging high quality content that is on-brand for diverse channels, including blog posts, articles, emails, newsletter content, videos, photos, etc.
• Social Media Management. Develop and implement social media strategies to grow our online presence, foster community engagement, and achieve business objectives.
• Campaign Management. Plan, execute and optimize digital marketing campaigns : ex. Affiliate, SEO, Email marketing, and more.
• Support Product Launches : Coordinate and support the planning and execution of product launches to ensure a consistent brand presence with literature / collateral / press release production.
• Design : Design on-brand assets, including emails, website pages and digital / print collateral, ensuring cohesive design aesthetics and maintaining a unified and consistent visual approach across all touchpoints.
• Analytics and Reporting : Utilize analytics tools to track, measure, and report on the performance of marketing initiatives, monitor competitors providing actionable insights for continuous content improvement.
• Collaborate with team members, and external freelancers, as well as partner agencies

Experience required :

• 3+ years of experience in marketing and revenue growth roles, with a proven track record of scaling B2B businesses
• 2+ years of working experience with marketing automation (Hubspot or Salesforce), growth marketing, CRM, and project management tools (Asana or Clickup) to effectively manage leads and campaigns
• A plus : Graphic Design, videography and / or photography experience
• Proficient in SEO, SMM, content creation and optimization
• Demonstrated skill in branding / positioning / storytelling.
• Demonstrated skill in CRO, copywriting, funnel marketing, A / B testing.
• English spoken and written are mandatory. French is an asset, but not a requirement

Skills and Knowledge :

• Google, Facebook and LinkedIn ads
• Knowledge of email automation tools : Mailchimp, Hubspot, Lemlist, Later.com, etc.
• Marketing automation and tech stack knowledge
• Project Management : Asana, Clickup, or other.
• Great Copywriting skills (blog, emails, social media)
• Website and Landing Pages : Wordpress and Hubspot
• Graphic Design : Canva, Figma, Adobe Create Cloud
• Video Design and videography (A plus)
• Analytical and results-driven

Salary and Conditions :

Salary and conditions according to OssKin's policy and candidate's experience.

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Marketing Specialist • kingston, on, Canada