E-commerce Manager - FMCG

Placements24; Kimberley; Hybrid; CAD 85,000 - 125,000; Full time

Benefits offered by this job

Competitive salary + bonus

Fully remote

Health, dental, vision

Paid time off

Professional development

Job summary

Unknown company is seeking an experienced E-commerce Manager to drive online sales across FMCG brands. This fully remote role involves developing and executing a comprehensive e-commerce strategy, optimizing the platform, merchandising, pricing, and promotions to deliver growth and a superior customer journey.

Responsibilities include leading digital marketing campaigns, analyzing performance data, and collaborating with marketing, operations, and IT to ensure aligned execution.

Qualifications

• Minimum of 5 years of experience in e-commerce management for FMCG.
• Proven track record of growing online sales channels.
• Strong knowledge of e-commerce platforms, digital marketing, and analytics tools.
• Excellent understanding of online merchandising, customer acquisition and retention.
• Bachelor's degree in Marketing, Business Administration, or related field.

Responsibilities

• Develop and implement an e-commerce strategy to drive online sales and revenue growth.
• Manage and optimize the company's e-commerce platform for a seamless customer experience.
• Oversee online merchandising, product listings, pricing, and promotions.
• Develop and execute digital marketing campaigns (SEO, SEM, social media, email).
• Analyze performance data and provide actionable insights to improve sales and engagement.
• Collaborate with marketing, operations, and IT to align and execute initiatives.

Skills

E-commerce strategy

Digital marketing

Analytics

Project management

Education

Bachelor's degree in Marketing or Business Administration

Job description

About the Role

Our client is seeking a strategic and experienced E-commerce Manager to drive their online sales channel within the FMCG sector. This fully remote role is perfect for a leader who can develop and execute a robust e-commerce strategy, from platform management and online merchandising to digital marketing and customer acquisition. You will be responsible for optimizing the online customer journey, increasing conversion rates, and ensuring a seamless shopping experience across all digital touchpoints. This position offers the flexibility to work from anywhere while playing a crucial role in the digital transformation and growth of our client's brands online.

Key Responsibilities

• Develop and implement a comprehensive e-commerce strategy to drive online sales and revenue growth for FMCG products.
• Manage and optimize the company's e-commerce platform, ensuring a user-friendly interface and seamless customer experience.
• Oversee online merchandising, product listings, pricing strategies, and promotional activities.
• Develop and execute digital marketing campaigns (SEO, SEM, social media, email marketing) to drive traffic and conversions.
• Analyze e-commerce performance data, identify trends, and provide actionable insights to improve online sales and customer engagement.
• Collaborate with marketing, operations, and IT teams to ensure alignment and successful execution of e-commerce initiatives.

Requirements

• Minimum of 5 years of experience in e-commerce management, with a strong background in the FMCG industry.
• Proven track record of successfully managing and growing online sales channels.
• In-depth knowledge of e-commerce platforms, digital marketing strategies, and analytics tools.
• Excellent understanding of online merchandising, customer acquisition, and retention strategies.
• Strong analytical, problem-solving, and project management skills.
• Bachelor's degree in Marketing, Business Administration, or a related field; relevant certifications are a plus.

Benefits

• Competitive annual salary with an attractive bonus program tied to e-commerce performance.
• Fully remote work environment, allowing for flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and company-observed holidays.
• Opportunities for professional development and training in cutting-edge e-commerce technologies.