DTC Ecommerce Lead: Growth & Campaigns

Dermalogica; Toronto; Hybrid; CAD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

Bonus program

Health benefits (Canada)

RSP matching

Product allocation

Fitness subsidy

Job summary

Dermalogica Canada is seeking an experienced ECommerce Manager, DTC to lead direct-to-consumer performance across digital channels from our Toronto operations. You’ll translate sales targets into actionable plans, own campaigns, loyalty, and the Shopify roadmap to maximize conversion and CLV.

In this role you’ll collaborate with cross-functional teams, optimize the customer journey, and drive revenue growth while maintaining Dermalogica’s premium brand standards.

Qualifications

• 5+ years in ecommerce with ownership of DTC performance.
• Strong analytical and commercial mindset; translate data into strategy.
• Experience developing promotions and driving revenue through digital channels.
• Expertise in retention, loyalty and customer lifetime value.
• Hands-on Shopify Plus administration, merchandising and integrations.
• Experience managing developers, backlogs, sprints and roadmaps.
• Excellent project management and communication in a fast-paced environment.

Responsibilities

• Own day-to-day DTC sales performance against targets, budgets, and forecasts.
• Oversee end-to-end DTC campaigns across onsite, CRM, paid media, and channels.
• Lead loyalty and subscription growth; manage promotions and activations.
• Guide Shopify backend, integrations and tech roadmap with developers.
• Collaborate cross-functionally to align priorities and deliver revenue growth.

Skills

Ecommerce management

Shopify Plus

Campaign management

Analytics

CRM & Loyalty

Team leadership

Tools

Shopify

GA4

Power BI

Klaviyo

Job description

Dermalogica Canada is seeking an experienced ECommerce Manager, DTC to lead direct-to-consumer performance across digital channels from our Toronto operations. You’ll translate sales targets into actionable plans, own campaigns, loyalty, and the Shopify roadmap to maximize conversion and CLV.

In this role you’ll collaborate with cross-functional teams, optimize the customer journey, and drive revenue growth while maintaining Dermalogica’s premium brand standards.