District Sales Manager

Flanagan Foodservice Inc.; City of Moncton; On-site; CAD 90,000 - 130,000; Full time

Job summary

Flanagan Foodservice Inc. is seeking a regional growth leader to drive market expansion across New Brunswick and Nova Scotia.

You will develop regional strategies, lead a high-performing BDM team, and partner with Operations, Marketing, and Category Management to deliver exceptional customer solutions. The role requires deep Atlantic Canada market knowledge, strong sales leadership, and a track record of growing market share with a consultative selling approach.

Qualifications

• 7+ years in foodservice distribution or B2B sales.
• Experience leading sales teams.
• Deep knowledge of Atlantic Canada market.
• Proven track record in growing market share and profitability.
• Strong communication and coaching skills.
• Willingness to travel extensively within NB and NS.

Responsibilities

• Develop and execute a regional business development strategy to grow market share across New Brunswick and Nova Scotia.
• Build, lead and mentor a team of Business Development Managers (BDMs).
• Own regional sales targets, forecasts, and growth initiatives.
• Collaborate closely with Operations, Category Management, Marketing to deliver customer solutions.
• Strengthen Flanagan Foodservice's brand presence in the Atlantic market.
• Drive disciplined sales execution including prospecting and pipeline management.

Skills

Leadership

Strategic thinking

Team development

Market expansion

Customer relationship management

Negotiation

Travel readiness

Job description

Key Responsibilities

Regional Growth & Market Expansion

• Develop and execute a regional business development strategy to grow market share, penetration, and profitability across New Brunswick and Nova Scotia.
• Identify and pursue new business opportunities, including independent operators, regional chains, and emerging concepts.
• Strengthen Flanagan Foodservice's brand presence and competitive position within the Atlantic foodservice market.
• Monitor regional performance against targets and adjust strategy based on market conditions and competitive activity.
• Build, lead, and mentor a team of highly skilled and motivated Business Development Managers (BDMs).
• Recruit top talent and create a performance-driven, accountable sales culture.
• Coach BDMs to move beyond transactional selling to solution-based, value-added business development.
• Establish clear expectations, KPIs, and development plans to drive continuous improvement and career progression.
• Conduct regular field coaching, pipeline reviews, and performance evaluations.
• Own regional sales targets, forecasts, and growth initiatives.
• Drive disciplined sales execution, including prospecting, pipeline management, and closing strategies.
• Collaborate closely with Operations, Category Management, Marketing teams to deliver exceptional customer solutions.
• Ensure consistent use of reporting tools to track activity, opportunities, and results.

Customer & Relationship Management

• Build and maintain senior-level relationships with key customers and strategic accounts.
• Support complex or high-value negotiations and contract discussions.
• Ensure customer retention through proactive engagement, service excellence, and value delivery.
• Act as a market ambassador for Flanagan Foodservice, representing the company at industry events and customer functions

Qualifications & Experience

• 7+ years of progressive experience in foodservice distribution, business development, or B2B sales.
• Proven experience leading and developing sales or business development teams.
• Strong understanding of the Atlantic Canada foodservice market (independents, chains, and regional dynamics preferred).
• Demonstrated success growing market share and building profitable, long-term customer relationships.
• Experience driving a consultative, value-based selling model.
• Strong financial acumen, including margin management and sales forecasting.
• Valid driver's license and ability to travel extensively within New Brunswick and Nova Scotia.
• Builder mentality with a passion for developing people and teams.
• Strategic thinker with strong execution discipline.
• High integrity, accountability, and customer-first mindset.
• Excellent communication, coaching, and influencing skills.
• Resilient, adaptable, and comfortable leading through growth and change.

Be Part of the Legacy!

All employees of our company must demonstrate adherence to all Health & Safety and Food Safety practices as well as all Company's policies and procedures.

We are not currently using Artificial Intelligence (AI) as part of our recruitment screening process.

The company is an equal opportunity employer, and has an accommodation process in place to provide accommodations for applicants with disabilities. If you require a specific accommodation because of a disability or a medical need, please let us know by submitting your request [e-mail] so that arrangements can be made for the appropriate accommodations.