Discoverability Advisor

Desjardins Group; Montreal (administrative region); Hybrid; CAD 70,000 - 95,000; Full time

Benefits offered by this job

Competitive salary and annual bonus

4 weeks of flexible vacation starting

Defined benefit pension plan

Group insurance including telemedicine

Telework equipment reimbursement

Job summary

Desjardins Group is seeking a Discoverability Advisor to drive the evolution of the digital discoverability practice. You will analyze search journeys across traditional and AI-powered environments, and collaborate with partners to implement initiatives enhancing brand presence and user acquisition.

With 4+ years in marketing or discoverability, you will provide strategic recommendations, measure performance, and help simplify complex topics for diverse stakeholders in both French and English.

Qualifications

• Minimum four years of relevant experience in marketing or discoverability.
• Experience in marketing, discoverability, organic search (SEO) or content strategy.
• Ability to analyze performance and build action plans in a digital environment.
• Strong stakeholder engagement and adaptability in ambiguity.

Responsibilities

• Contribute to the development and evolution of the digital discoverability practice.
• Conduct audits to evaluate brand presence and give strategic recommendations.
• Analyze search behavior and AI-enabled platforms to identify opportunities and risks.
• Develop action plans with partner teams based on business objectives and user needs.

Skills

Marketing experience

Discoverability analytics

SEO / organic search

Content strategy

Stakeholder influence

French & English proficiency

Education

Bachelor's degree in Marketing, Communications or related field

Tools

LLMs awareness

SEO/GA tools knowledge

Job description

The Multichannel Media & Performance Department leads the strategy, activation and optimization of Desjardins’ marketing media initiatives to maximize performance, user experience and business impact. As search journeys rapidly evolve under the influence of artificial intelligence, conversational platforms and social media, discoverability has become a critical lever for ensuring brand visibility and recommendation. As a Discoverability Advisor, you will contribute to the evolution of this practice at Desjardins by conducting analyses, developing strategic recommendations and supporting partners in the implementation of initiatives that strengthen the organization's presence across current and emerging digital environments. You will join a team of more than 90 specialists passionate about digital media, relationship marketing, discoverability, measurement and media intelligence. More specifically, you will be required to:

• Contribute to the development and evolution of the digital discoverability practice, including Generative Engine Optimization (GEO), to optimize Desjardins’ presence, recommendation and acquisition across traditional search environments and AI-powered expériences.
• Conduct discoverability audits to evaluate the presence, visibility and recommendation of the brand, products and content across traditional search environments and AI-powered platforms, and formulate recommendations aligned with business objectives.
• Analyze the evolution of search behaviors, user journeys, AI-powered answer engines and the digital landscape to identify opportunities, risks and potential impacts for business sectors.
• Contribute to the development, prioritization and implementation of discoverability action plans in collaboration with partner teams, based on business objectives and user needs.
• Act as a subject matter expert for internal stakeholders and contribute to raising awareness and simplifying discoverability-related challenges and opportunities for a variety of audiences.
• Actively contribute to integrated cross-channel performance reporting by providing informed perspectives on observed results, discoverability levers and emerging trends.
• Monitor the evolution of search engines, digital platforms, large language models (LLMs), algorithms and user behaviors to influence the organization's business strategies and recommendations.
• Contribute to the development of measurement approaches, KPIs and analytical methodologies related to discoverability and visibility across search and generative AI environments.
• Participate in the experimentation of new approaches, methodologies, tools and practices related to discoverability, and share learnings with teams and communities of practice.

What we offer

• Competitive salary and annual bonus
• 4 weeks of flexible vacation starting in the first year
• Defined benefit pension plan that provides predictable, stable income throughout retirement
• Group insurance including telemedicine
• Reimbursement of health and wellness expenses and telework equipment
• Benefits apply based on eligibility criteria.

What you bring to the table

• Bachelor’s degree in Marketing, Communications or a related field
• A minimum of four years of relevant experience
• Please note that other combinations of qualifications and relevant experience may be considered
• Experience in marketing, discoverability, organic search (SEO) or content strategy, with a strong focus on consumer needs
• Experience analyzing performance, developing recommendations and building action plans in a digital performance environment
• Experience influencing stakeholders and mobilizing partners in a context of ambiguity and rapid change
• Advanced French and English proficiency due to the nature of the role, work tools, and interactions with English-speaking partners, members and clients
• Knowledge of large language models (LLMs), conversational agents and their impact on search behaviour
• Strong ability to simplify complex topics and present recommendations to management audiences
• Knowledge of discoverability, SEO and GEO measurement and analytics tools
• Solid understanding of SEO fundamentals and discoverability challenges in both traditional search and AI-powered environments
• Business insight, Interpersonal Savvy

Equity, Diversity, Inclusion and Accessibility

At Desjardins, we believe in equity, diversity and inclusion. We're committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. At Desjardins, we have zero tolerance for discrimination of any kind. We believe our teams should reflect the diversity of the members, clients and communities we serve. If there's something we can do to help make the recruitment process or the job you're applying for more accessible, let us know. We can provide accommodations at any stage in the recruitment process. Just ask!

Desjardins Group is the largest cooperative financial group in North America. We're the choice for over 52,000 employees and we're named one of Canada's top employers by Mediacorp and Forbes. We offer a full range of financial products and services and share our expertise in personal services, business services, wealth management, life and health insurance, and property and casualty insurance. Pursuing a career at Desjardins means being part of an organization that puts people first.