Director, Web & Digital Communications Strategy

University of Toronto

Toronto

On-site

CAD 97,000 - 124,000

Full time

5 days ago

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Job summary

University of Toronto’s Faculty of Arts & Science seeks an Associate Director, Web & Digital Communications (Term) to lead integrated marketing and communications for undergraduate programs and digital channels. Reporting to the Director of Student Communications, you will shape strategy, content, and delivery across print, online and social media.

You will oversee production operations, coordinate across units, and supervise staff in a fast-paced environment.

Qualifications

Bachelor's Degree in a related field such as Communications, Journalism, English, and/or acceptable combination of equivalent experience.
Minimum five years recent and related experience in communications and marketing in higher education.
Experience writing and drafting marketing and communications plans and materials, digital, social, online and print, in a busy, fast-paced, deadline oriented environment.
Demonstrated experience with project planning and management, design, development and production, coordination of online, social and print marketing materials.
Experience with researching target markets and related data collection and analysis, preparation and presentation of reports and recommendations for inclusion in strategic documents.
Experience working in a highly complex organization with multi-stakeholders.
Demonstrated experience supervising staff preferably in a unionized environment.
Strong project management skills and experience applicable to print, web, social media and video production.
Excellent presentation skills with experience in training and presenting to a wide variety of stakeholders at all levels.
Advanced Microsoft Office skills (Word, Excel, PowerPoint, Outlook, Teams, Sharepoint).
Advanced design software skills and experience working with Adobe, InDesign, Photoshop, Illustrator, Canva, BeeFree or other equivalent software.
Advanced skills designing web using Wordpress, Drupal, CSS, and HTML. Advanced skills in various social media platforms, such as Instagram.
Advanced skills in email marketing, including content development and deployment. Working Knowledge of SLATE or equivalent systems.
Excellent written and verbal communication skills, organizational skills, and problem-solving skills required.

Responsibilities

Developing and implementing integrated communication plans to support the faculty's strategic objectives and high-profile University initiatives.
Developing marketing/communications strategies for academic programs, resources and opportunities to support the success of A&S undergraduate students.
Advising onstrategies to communicate across multiple channels
Developing charter, scope, resources and schedule for project(s)
Overseeing production operations related to communication activities
Analyzing complex statistical reports on performance indicators to support decision making
Overseeing the production of promotional and marketing materials
Drafting and editing content for print and/or online communications channels