Director, Travel Product & Content

Socket.dev; Toronto, Vancouver; On-site; CAD 100,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Range Group is seeking a Director of Product & Content to own the product and content strategy across itineraries, services, and destinations. You will shape storytelling, structure, and merchandised experiences that drive conversion and profitability.

You will collaborate with Procurement, Technology, Sales, and Marketing to plan launches, align channels, and ground decisions in data and customer insights. Hybrid work supported in Ontario.

Qualifications

• Bachelor's degree.
• 6-8 years in product management, content strategy, or product marketing with growth/profitability focus.
• 3-5 years managing and developing a team.
• Travel, hospitality, or tourism background preferred.
• Strong financial and analytical skills tied to leads, conversion, margin.
• Deep understanding of digital customer journeys: discovery, storytelling, navigation, search, conversion optimization.
• Editorial judgment to set a content point of view and uphold it.
• Hands-on experience with AI tools for itinerary/content workflows; familiarity with Asana/Cloudinary is a plus.
• Merchandising expertise is an asset.
• Proactive and high ownership; strong cross-functional leadership.

Responsibilities

• Own product storytelling and content strategy by line of business—the point of view, structure, and narrative behind every itinerary, service, and destination page.
• Guide category management with Merchandising Specialist on performance, gaps, and investments.
• Own product accuracy—content and tagging reflect what's being sold.
• Partner cross-functionally with Product, Technology, Sales, and Marketing on planning, launches, and channel alignment.
• Ground product decisions in data—booking trends, performance, competitive intel, and customer feedback.
• Work hands-on with AI tools to accelerate itinerary creation, content, and merchandising workflows; build team fluency with AI workflows.
• Manage, coach, and develop the team.

Skills

Product management

Content strategy

Team leadership

Data analysis

AI tools

Storytelling

Education

Bachelor's degree

Tools

Asana

Cloudinary

Job description

At Range Group we believe in the power of the professional travel advisor. We represent over $4.5 billion in annual travel sales. All our investments stem from a common thesis, that travel advisors add real value to a trip. Travel advisors when equipped with technology and 24/7 support are irreplaceable. Equally important is our philanthropy. Range Foundation channels 10% of group profits to social impact. From exploration grants, improved access to education, new discoveries on sea and land, cultural infrastructure, and helping our global neighbors in times of need — we are investing to build a better future.

Job Summary: The Director of Product & Content owns the product and content strategy that brings Kensington Vacations' portfolio to life across every touchpoint — the storytelling, the structure, and the strategy behind how it's built, planned, and merchandised. A strategic partner role: this person sets product and content direction by line of business, shapes how product is planned and launched.

Works closely with Procurement and Technology on planning, launches, and the AI tools used to build itineraries and content at scale; with Sales on building a sellable portfolio; and with Marketing on channel alignment. Decisions are grounded in data — booking and performance trends, competitive intelligence, customer feedback — with the goal of product that's not just accurate, but compelling and built to convert. Best suited to someone who thinks in product, assortment, and conversion, not just copy.

Key Responsibilities:

• Own product storytelling and content strategy by line of business — the point of view, structure, and narrative behind every itinerary, service, and destination page.
• Guide category management in partnership with the Merchandising Specialist: supports direction on performance, gaps, and where to invest.
• Own product accuracy — content and tagging reflect what's actually being sold.
• Partner cross-functionally: Product and Technology on planning, launches, and tooling; Sales on a sellable portfolio; Marketing on channel and campaign alignment.
• Ground product development decisions in data — booking and performance trends, competitive intelligence, customer feedback.
• Work hands-on with AI tools to accelerate itinerary creation, product content, and merchandising workflows, and build the team's fluency with AI-supported workflows without compromising quality.
• Manage, coach, and develop the team.

Skills and Qualifications:

• Bachelor's degree.
• 6-8 years in product management, content strategy, or product marketing, with a track record of strategies that drive growth and profitability.
• 3-5 years managing and developing a team.
• Travel, hospitality, or tourism background strongly preferred.
• Strong financial and analytical skills — able to connect decisions to leads, conversion, close rate, and margin.
• Deep understanding of digital customer journeys: discoverability, storytelling, navigation, search, conversion optimization.
• Genuine curiosity about customer trends and behavior, beyond what the data alone shows.
• Strong editorial judgment — able to set a content point of view and hold others' work to it.
• Hands-on experience using AI tools for itinerary creation, content generation, or product workflows — comfortable evaluating and adopting new AI platforms, not just using existing ones; familiarity with tools like Asana and Cloudinary a plus.
• Merchandising expertise is an asset
• Proactive and high-ownership — drives strategy forward rather than waiting on direction.
• Strong cross-functional leadership — comfortable in a fast-paced, matrixed environment, able to influence peers and senior stakeholders.

We provide a competitive compensation package with a strong pay for performance rewards approach. Employees have the opportunity to participate in incentive programs and compensation tied to business and individual performance. The expected base compensation range for this position is: $100,000 to $120,000. The actual compensation may vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.

#LI-hybrid

The Range Group may use artificial intelligence throughout the recruitment process to screen, assess or select applicants for this position. These tools assist our hiring team but do not replace human judgment. Final hiring decisions are ultimately made by humans.